SoraNews24 —Japan News—

Bringing you yesterday's news from Japan and Asia, today.

RocketNews24 Japanese

Featured

Burger King Hopes Once You Go Black, You Never Go Back with their new Kuro Burger

Burger King is currently celebrating their 5th year in Japan.  But in an already saturated fast food market the famous American chain is a little late to the game.

So, in an effort to truly stand out from the crowd, Burger King Japan has designed fast food’s first black hamburger.  Dubbed the Kuro Burger (lit. Black Burger), it will go on sale for a limited time starting 28 September.

At first glance it looks as if someone over toasted the bun, but the Kuro Burger uses fresh bread blackened by mixing bamboo charcoal into the dough.  The other unique feature is Burger King Japan’s original Black Flavored Ketchup, which is traditional ketchup blended with garlic and squid ink and specially seasoned for an extra kick.

The rest of the components are fairly standard BK fare.  There’s a whopper class (113g/4oz) beef patty, pickles, tomato, onion, lettuce, and mayonnaise. Strangely there’s no black pepper listed.

As a part of the 5th anniversary of BK Japan, the burger’s value meal will be sold at a discounted price of 790 yen (US$10).  The burger alone will go for 450 yen (US$5.75) at Burger King locations across Japan.

To say this is a bold move is certainly an understatement.  The response on the internet has been leaning towards the negative with names such as “cockroach burger” or “iron ball.” I can help but be intrigued by this sandwich though. According to the description the only unpleasant things in there are the pickles.  Otherwise it sounds pretty good.

We’ll just have to wait until next week to see if Japan can overcome its burger racism and embrace the Kuro Burger.

Source: Burger King via Himatsubushi News (Japanese)

Like this:

Like Loading…

Related Stories

Trackbacks

  1. Burger King Japan’s Kuro Burger Looks Like They Burned the Bun

    September 28, 2012 at 1:30 AM

    […] RocketNews24 via Obvious Winner] googletag.cmd.push(function() { […]

  2. Burger King Japan’s Kuro Burger Looks Like They Burned the Bun | Rival Design

    September 28, 2012 at 1:41 AM

    […] RocketNews24 via Obvious […]

  3. Black Kuro Burger par Burger King Japan | FASTANDFOOD

    September 30, 2012 at 6:55 PM

    […] RocketNews24 {lang: 'fr'} Tagged with: black burger • black kuro burger • burger • Burger […]

  4. Trackback URL

Trending Today

  1. Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
  2. Pokémon and Polaroid reveal collaboration with adorable Pikachu and Eeveelution camera and film
  3. Studio Ghibli composer Jo Hisaishi just set three Guinness Records
  4. Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
  5. Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
  6. 7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
  7. New Shinkansen Supreme Class private cabins get try-before-you-ride displays at Tokyo, other stations
  8. Tokyo pub prohibits talking or keeping your phone out, only lets you drink in morning on weekends
  9. Japanese convenience store sunglasses just became our newest Convenience Wear obsession
  10. Japanese workers reveal their top five mysterious rules they wish would disappear【Survey】

© SoraNews24 —Japan News— / SOCIO CORPORATION

Powered by WordPress VIP

%d