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Starbucks Espresso Journey in Harajuku Provides a Unique Coffee Experience at the World’s First Starbucks Pop-up Store

Michelle Lynn Dinh Sep 26, 2012
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Starbucks Japan invites you to enjoy a “supreme espresso experience” at the chain’s first-ever pop-up store in Tokyo. Created by designer Oki Sato, co-founder of design company Nendo, and nestled in the trendy Harajuku district of Tokyo, this unique Starbucks event is aimed at providing visitors with a memorable coffee drinking experience. Visitors can enjoy back-to-basics coffee drinks which highlight the richness of Starbucks espresso and are even able to try their hand at making Starbucks coffee and sample Starbucks Via flavored coffee in the second floor’s “experience space.”

Even the process of ordering a drink is a completely unique and artsy experience. Patrons are encouraged to “choose your favorite book to find your favorite coffee” by skimming through the shelves filled from floor to ceiling with books of nine different coffee choices. Patrons then present the book bearing the name of their desired coffee to the barista, which serves as their drink order. Upon receiving their ordered coffee, patrons are able to keep the sleeve of the book as a souvenir.

As one would expect from any typical Japanese Starbucks, Starbucks Espresso Journey has its own lineup of limited edition goods. Not only are the Starbucks paper cups specially designed by Harajuku designer, Hiroshi Fujiwara, there is a wide array of limited edition tote bags and coffee mugs. A quick ebay search produced a Starbucks Espresso Journey mug on sale for US $125.

Much like the limited edition tumblers and mugs Starbucks Japan is famous for, Starbucks Espresso Journey is also only available for a limited time. Open from September 9th through the 30th, and catering to a line of 50 eager visitors most mornings, this is one Starbucks limited edition product you don’t want to miss.

Source: Starbucks Espresso Journey (Japanese)

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(art • coffee • Harajuku • restauraunt • Starbucks • Starbucks Espresso Journey • Tokyo)

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everythinghapa – Starbucks Espresso Journey

September 30, 2012 at 1:11 AM

[…] Only a simple 9-item espresso-based coffee menu is available to choose from with drinks including a white mocha, soy latte, caramel macchiato and two limited edition flavors including the Double Short Classic Latte and the Double Short Classic Cappuccino. The process of ordering, however is completely unique and not so simple. Patrons are encouraged to take their time and peruse through the store’s book-lined walls, where each book bears the name of a coffee variety. When a favorite coffee is selected, present the book to a barista, which serves as a drink order and is given as a take home collectors item. Such as the typical Starbucks in Japan, the Starbucks Espresso Journey store is stocked with limited edition goods such as paper cups designed by Hiroshi Fujiwara in addition to tote bags, tumblers and mugs. The store will be open between September 9 through 30, 2012. Link, Link […]
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