SoraNews24 —Japan News—

Bringing you yesterday's news from Japan and Asia, today.

RocketNews24 Japanese

Featured

Convenience stores’ room-temperature drinks get warm reception on hot days

Whenever I’m forced to suffer the humid heat of Tokyo’s hot and rainy summers, I’m grateful for the large number of vending machines and convenience stores, all ready to sell me a nice, cold drink. It seems that not everyone shares my excitement, however, as a large percentage of Japan’s residents have shown distaste for chilled beverages. Some quote health reasons, while others just don’t like cold drinks. Lucky for them, the convenience store, Daily Yamazaki, is ready to meet their call.

In a survey conducted by a big beverage producer, it was found that 40 percent of consumers are interested in buying drinks that were sold at room temperature. Their reasons were many and varied. “It’s for the sake of my health and beauty,” said one responder.

Many people feel that lukewarm water is good for taking medicine. “I don’t like cold drinks; I’ve always preferred room temperature,” said another. “I hate it when condensation gets the inside of my bag all wet,” explained a third.

In order to test the reception of lukewarm drinks in stores, select branches of the convenience store chain Daily Yamazaki began offering 555mL bottles of water and 500mL bottles of tea in displays separate from their cold cases. Apparently, the test was successful, as reports show that the four branches in Tokyo which offered room temperature drinks had 40 percent more drink sales than their regular counterparts.

Starting on the first of July, approximately 600 of the Daily Yamazaki’s 1,600 nation-wide stores will introduce an new drink corner with lukewarm tea and water in addition to their usual variety of chilled drinks. They come highly recommended as an accompaniment to any bentou lunchbox.

Source: Yahoo! Japan News via Alfalfa Mosaic

Like this:

Like Loading…

Related Stories

Trackbacks

  1. There are no trackbacks yet.
  2. Trackback URL

Trending Today

  1. Akihabara restaurant with 1.7 million sushi bowl options will have us coming back again and again
  2. Ichiran releases an at-home counter kit that turns your desk into a ramen restaurant
  3. Are the viral fries at De Frites Staan Harajuku really worth the hype?
  4. Cup Noodles go isekai in crossovers with three of Japan’s other favorite foods [Taste test]
  5. Starbucks Japan releases new Bearista glass tumbler that changes character with every drink
  6. Yesterday’s cooking oil powers 410,000 pink winter sakura lights along Tokyo’s Meguro River
  7. Ichiran Japan is giving away free 2027 desk calendars, and here’s how to get them
  8. Tokyo police arrest the Ame-zing Spider-Man
  9. Life-size Gundam head going on display in Osaka, hopefully will find permanent home
  10. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan

© SoraNews24 —Japan News— / SOCIO CORPORATION

Powered by WordPress VIP

%d