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Viagra’s paper fans take a novel twist on advertising, rattle Japanese netizens

We mentioned a while back in our list of ways to keep cool that walking through the streets of Japan during summer will likely land you a paper fan emblazoned with some company’s message. These fans come in a variety of styles and quality, the cheapest perhaps being a circle of stiff paper with a hole for your thumb to go through as seen above. They’re not hugely effective but hey, any port in a storm, right?

Recently in a Japan, however, the image of a series of fans designed by Pfizer, the makers of Viagra, resurfaced on the net drawing mixed reviews from netizens.

You’d have to admit, that’s some clever design right there. The fans come in two types; elderly man and overweight man, each with a flying banana background.

While many applauded the creativeness of these fans, many net users wrote it off as “gay” or “just for fujoshi”. One netizen keenly pointed out that eating fried chicken while wearing one of these fans would be quite a sight.

Many commenters also pointed out that these fans are from a few years back, saying that they received them at various events such as comiket. It’s a testament to its effectiveness how even after so long someone can still rack up over 12,000 retweets from posting it.

バイアグラの製薬会社の作った夏のうちわが予想外に斜め上イキすぎてる pic.twitter.com/jk7iipO6pL

— ピロリ菌。 (@py10ri) July 25, 2013

Source: My Game News Flash (Japanese)

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