SoraNews24 —Japan News—

Bringing you yesterday's news from Japan and Asia, today.

RocketNews24 Japanese

Featured

Japan waits with baited breath for local distributor of spreadable beer

beer spread02

These past few days, the Internet has exploded with word of Italy’s new beer spread. For a land like Japan, where beer is more than just a popular choice of beverage and is more-or-less central to their lifestyle, the invention of spreadable beer is cause for great excitement. Soon, rather than have a handful of snacks with their mugs full of beer, they’ll be spreading blobs of beer over their favorite snacks!

Very recently Italian chocolate company, Napoleone, teamed up with the beer brewery, Birra Alta Quota, to create a spreadable beer product that resembles jelly. It’s called Birra Spalmabile and comes in two varieties: Omid Dark Ale and Greta Blond Ale. Both products contain 40 percent beer and come in a container resembling a jam jar. One might say that after the invention of wine jellies, this was the next logical step, though very long-awaited.

Unfortunately, Birra Spalmabile can only be purchased online from a single store at present. The beer spread is available exclusively from Selfridges & Co, whose international shipping only extends to select countries across Eastern Europe. This is sad news for our little Asian island, which might find it difficult to import jars of beer jam. I guess that natto will have to remain as Japan’s favorite fermented breakfast food for the time being.

Oh who am I kidding, even with the invention of spreadable beer, Japan will never give up their fermented soy beans.

Source: Net Lab (Japanese)
Images: Marco L. on Facebook, Selfridges & Co.

Like this:

Like Loading…

Related Stories

Trackbacks

  1. There are no trackbacks yet.
  2. Trackback URL

Trending Today

  1. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  2. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  3. Starbucks Japan releases now Tokyo Reserve Roastery Christmas drinkware collection [Photos]
  4. Japanese government announces criteria for creating backup capital of Japan
  5. Japan’s TeamLab digital art group is opening a permanent museum in America
  6. This hot spring near Osaka’s Kansai Airport resolves the pick-two-out-of-three bathhouse dilemma
  7. Japan’s mini Shikoku Pilgrimage walking tour left us feeling immensely satisfied
  8. Tokyo Skytree set to offer breathtaking Diamond Fuji natural phenomenon view this month
  9. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  10. Starbucks Japan invites us to par-tea with its new Earl Gray Frappuccino [Taste test]

© SoraNews24 —Japan News— / SOCIO CORPORATION

Powered by WordPress VIP

%d