SoraNews24 —Japan News—

Bringing you yesterday's news from Japan and Asia, today.

RocketNews24 Japanese

• TOP

  » Japan

• » A Japanese fast food chain invented a wrapper to help women feel comfortable chomping into a burger

Featured

• Weird
• Studio Ghibli
• Jobs

A Japanese fast food chain invented a wrapper to help women feel comfortable chomping into a burger

• BUSINESS INSIDER Nov 28, 2013
• Tweet

A Japanese burger company has a new burger wrapper designed exclusively to help women eat burgers more politely.

According to a widely circulated YouTube video created by the advertising company Dentsu Tokyo Inc., Japan’s Freshness Burger noticed that their largest burger on the menu (the “Classic Burger”) was very popular with male customers, but not with women.

They assumed the reason for this gender discrepancy was because in Japan, it’s attractive for a woman to have what’s known as an “Ochobo” — a small mouth that one politely, and modestly, covers when open in public.

So Freshness Burger and Dentsu invented what they have dubbed a “Liberation Wrapper,” a burger wrapper that doubles as a face mask with the picture of a woman smiling politely.

According to Freshness Burger, after introducing the sexist wrapper, sales of the “Classic Burger” rose by 213%.

Check out the video for the new burger mask below.

More from Business Insider:

• 14 Bizarre Theme Restaurants Around The World
• 11 Common Interview Questions That Are Actually Illegal
• Retired Adult Film Star Jenna Jameson Returns To Porn Amid Financial Woes
• The 40 Highest-Paying Jobs You Can Get Without A Bachelor’s Degree
• A Simple Logic Question That Most Harvard Students Get Wrong

Like this:

Like Loading…

• Japan
• (culture • food • hamburger • Pull Partners)

Related Stories

• Japanese burger chain Mos Burger starting record label for musician fast food workers
• Japanese fast food chain serves up burgers with Camembert “buns”
• We tried six Japanese burger chains’ coffee to test the state of fast food coffee in Japan[Taste test]

• Mario, Zelda, Halo…You’ve never seen stained glass like this before
• The real reason Doraemon is blue? New sadder tale rewrites the robot cat’s past

• Trackbacks (0)

Trackbacks

1. There are no trackbacks yet.
2. Trackback URL

Trending Today

1. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
2. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
3. Starbucks Japan releases now Tokyo Reserve Roastery Christmas drinkware collection [Photos]
4. Japanese government announces criteria for creating backup capital of Japan
5. Japan’s TeamLab digital art group is opening a permanent museum in America
6. This hot spring near Osaka’s Kansai Airport resolves the pick-two-out-of-three bathhouse dilemma
7. Japan’s mini Shikoku Pilgrimage walking tour left us feeling immensely satisfied
8. Tokyo Skytree set to offer breathtaking Diamond Fuji natural phenomenon view this month
9. Mr. Sato searches for the mysterious new wall of fortune in Tokyo
10. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan

• Mario, Zelda, Halo…You’ve never seen stained glass like this before
• The real reason Doraemon is blue? New sadder tale rewrites the robot cat’s past

• Recent Posts

  • This is Japan’s best cycling course, but is it fun for bicycling beginners too?
  • Mr. Sato searches for the mysterious new wall of fortune in Tokyo
  • Starbucks Japan releases now Tokyo Reserve Roastery Christmas drinkware collection [Photos]
  • Japanese government announces criteria for creating backup capital of Japan
  • This hot spring near Osaka’s Kansai Airport resolves the pick-two-out-of-three bathhouse dilemma

• MOST POPULAR

  • Today
  • Weekly
  • Monthly
  • Yearly

  Today

  1. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  2. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  3. Starbucks Japan releases now Tokyo Reserve Roastery Christmas drinkware collection [Photos]
  4. Japanese government announces criteria for creating backup capital of Japan
  5. Japan’s TeamLab digital art group is opening a permanent museum in America
  6. This hot spring near Osaka’s Kansai Airport resolves the pick-two-out-of-three bathhouse dilemma
  7. Japan’s mini Shikoku Pilgrimage walking tour left us feeling immensely satisfied
  8. Tokyo Skytree set to offer breathtaking Diamond Fuji natural phenomenon view this month
  9. Mr. Sato searches for the mysterious new wall of fortune in Tokyo
  10. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan

  Weekly

  1. Japan’s TeamLab digital art group is opening a permanent museum in America
  2. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  3. Starbucks Japan unveils new Christmas goods for 2026, with exclusive holiday surprises
  4. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  5. Life-size Monster Hunter dragon statues to be built at Japanese shopping mall
  6. Studio Ghibli homeware brand’s faux oil lamp brings light, smiles, and Kiki’s Jiji to your home
  7. Modern exosuits are opening up ancient Japanese castle climbs to everyone
  8. Evangelion announces collaboration with Hard Rock Cafe
  9. Starbucks Japan releases “Let’s Par-TEA!” Frappuccino and drinks for the holiday season
  10. Cold Stone is closing its final branch in all of east Japan, but it’s going down singing

  Monthly

  1. Pokémon Company announces first-ever permanent Pokémon store to open outside Asia
  2. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  3. What’s it like to stay in a Japanese container hotel?
  4. Japan’s TeamLab digital art group is opening a permanent museum in America
  5. Chainsaw robots helping keep trains running safely in east Japan [Video]
  6. New Studio Ghibli anime gets extended run at the only cinema in Japan where it’s being shown
  7. Tokyo train station will play Godzilla theme song as new departure melody
  8. Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign
  9. Studio Ghibli creates illustrated Kyoto sightseeing map, available at any 7-Eleven Japan store
  10. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect

  Yearly

  1. Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
  2. Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
  3. Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
  4. Starbucks Japan releases new drinkware and goods for Valentine’s Day
  5. Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
  6. Japan’s newest Shinkansen has no seats…or passengers [Video]
  7. Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
  8. Japanese ninja certification exam attracts 131 candidates from Japan and abroad
  9. Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
  10. Japan reportedly adding Japanese language skill requirement to most common foreigner work visa

• RECOMMENDED STORIES

• • Categories

    Categories Select Category Africa  (33) Anime & Manga  (193) Art  (64) Australia  (42) C America  (9) C Asia  (17) Canada  (59) Cats  (72) China  (847) Culture  (180) Cute  (187) Entertainment  (248) Europe  (345) FN24  (1) Food & Drink  (314) Games & Tech  (167) Global  (1,073) India  (11) Internet  (2,198) Italy  (13) Japan  (34,545) Korea  (375) Lifestyle  (76) Mexico  (6) Music  (12) N Asia  (4) New Zealand  (11) News  (61) North Korea  (72) Oceania  (10) Russia  (56) S America  (33) S Asia  (66) SE Asia  (378) Space  (2) Taiwan  (203) UK  (18) Uncategorized  (19) USA  (978) W Asia  (25)

  • Archives

    Archives Select Month November 2026  (14) October 2026  (144) September 2026  (156) August 2026  (174) July 2026  (197) June 2026  (174) May 2026  (138) April 2026  (142) March 2026  (150) February 2026  (124) January 2026  (138) December 2025  (136) November 2025  (136) October 2025  (151) September 2025  (154) August 2025  (143) July 2025  (158) June 2025  (165) May 2025  (162) April 2025  (181) March 2025  (157) February 2025  (127) January 2025  (139) December 2024  (148) November 2024  (149) October 2024  (153) September 2024  (154) August 2024  (158) July 2024  (156) June 2024  (150) May 2024  (166) April 2024  (150) March 2024  (157) February 2024  (169) January 2024  (159) December 2023  (165) November 2023  (166) October 2023  (166) September 2023  (173) August 2023  (183) July 2023  (171) June 2023  (180) May 2023  (158) April 2023  (152) March 2023  (167) February 2023  (160) January 2023  (171) December 2022  (175) November 2022  (176) October 2022  (179) September 2022  (191) August 2022  (202) July 2022  (193) June 2022  (178) May 2022  (178) April 2022  (181) March 2022  (212) February 2022  (199) January 2022  (224) December 2021  (230) November 2021  (214) October 2021  (215) September 2021  (238) August 2021  (225) July 2021  (207) June 2021  (218) May 2021  (209) April 2021  (206) March 2021  (225) February 2021  (209) January 2021  (224) December 2020  (225) November 2020  (224) October 2020  (231) September 2020  (238) August 2020  (227) July 2020  (220) June 2020  (209) May 2020  (215) April 2020  (238) March 2020  (235) February 2020  (222) January 2020  (233) December 2019  (187) November 2019  (214) October 2019  (237) September 2019  (195) August 2019  (205) July 2019  (183) June 2019  (201) May 2019  (231) April 2019  (192) March 2019  (242) February 2019  (211) January 2019  (238) December 2018  (212) November 2018  (217) October 2018  (214) September 2018  (203) August 2018  (217) July 2018  (218) June 2018  (208) May 2018  (204) April 2018  (193) March 2018  (216) February 2018  (192) January 2018  (223) December 2017  (204) November 2017  (209) October 2017  (218) September 2017  (209) August 2017  (228) July 2017  (222) June 2017  (245) May 2017  (229) April 2017  (197) March 2017  (165) February 2017  (151) January 2017  (180) December 2016  (260) November 2016  (267) October 2016  (302) September 2016  (387) August 2016  (351) July 2016  (379) June 2016  (379) May 2016  (312) April 2016  (347) March 2016  (414) February 2016  (379) January 2016  (359) December 2015  (359) November 2015  (378) October 2015  (435) September 2015  (419) August 2015  (152) July 2015  (218) June 2015  (179) May 2015  (237) April 2015  (223) March 2015  (119) February 2015  (121) January 2015  (394) December 2014  (376) November 2014  (376) October 2014  (414) September 2014  (349) August 2014  (379) July 2014  (316) June 2014  (375) May 2014  (384) April 2014  (354) March 2014  (318) February 2014  (284) January 2014  (270) December 2013  (224) November 2013  (242) October 2013  (244) September 2013  (226) August 2013  (241) July 2013  (214) June 2013  (222) May 2013  (191) April 2013  (173) March 2013  (149) February 2013  (85) January 2013  (106) December 2012  (111) November 2012  (149) October 2012  (151) September 2012  (118) August 2012  (99) July 2012  (56) June 2012  (57) May 2012  (54) April 2012  (62) March 2012  (40) February 2012  (27) January 2012  (24) December 2011  (18) November 2011  (12) October 2011  (1) September 2011  (9) August 2011  (11) March 2011  (1)

• 訪日外国人向けインバウンド広告メディア「SoraNews24」とは？

• • We tried six Japanese burger chains’ coffee to test the state of fast food coffee in Japan[Taste test]
  • Japanese fast food chain serves up burgers with Camembert “buns”
• About Us | Jobs | Contact | Contribution | Partner with Us

© SoraNews24 —Japan News— / SOCIO CORPORATION

• Advertise |
• About Us |
• Work with us |
• Contact |
• Contribution |

%d