SoraNews24 —Japan News—

Bringing you yesterday's news from Japan and Asia, today.

RocketNews24 Japanese

Featured

Kit Kat aims to bring train travelers back to Tōhoku with ticket biscuit

kitkat02

Japan probably has the world’s largest and most bizarre selection of Kit Kat flavours on offer, but this latest release is about more than just tickling your tastebuds. Nestle Japan is offering a specially-packaged version of their classic biscuit to help recovery in areas destroyed by the devastating tsunami of March 2011.

On June 16 Nestle Japan will release the ‘Kit Kat Mini Kippu Kat’. In Japanese ‘kippu‘ means ‘ticket‘, and according to Nestle PR, ‘these are the first sweets in the world that function as train tickets.’

The box containing the biscuits will serve as a rail ticket for the Sanriku Railway line in Iwate Prefecture which was damaged during the 2011 Tōhoku Earthquake, losing 5.8km of line, and finally reopened this March.

Hand over the box at the ticket booth or when you alight from the train, and you can get 190 yen (US $1.90) off your fare. That’s how much it costs to travel the distance between Shimanokoshi and Tanohata stations, the last part of the track to reopen. If your fare is going to be more than 190 yen then you have to foot the difference yourself. It’s all for a good cause though, aiming to bring people back to a region that was devastated by the tsunami three years ago, so go on and treat yourself to the knowledge that you’re doing a charitable deed (yummy chocolate is just a bonus).

One box costs just 108 yen (US$1.05) and contains three plain chocolate mini kit kat bars. They’ll be sold in supermarkets and convenience stores around the Tōhoku area, and the ticket is valid until the end of May 2015.

Source: Tokyo Shinbun
Image: Response JP, Hajima Yuki, Wikimedia Commons

Like this:

Like Loading…

Related Stories

Trackbacks

  1. There are no trackbacks yet.
  2. Trackback URL

Trending Today

  1. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  2. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  3. Starbucks Japan releases now Tokyo Reserve Roastery Christmas drinkware collection [Photos]
  4. Japanese government announces criteria for creating backup capital of Japan
  5. Japan’s TeamLab digital art group is opening a permanent museum in America
  6. This hot spring near Osaka’s Kansai Airport resolves the pick-two-out-of-three bathhouse dilemma
  7. Japan’s mini Shikoku Pilgrimage walking tour left us feeling immensely satisfied
  8. Tokyo Skytree set to offer breathtaking Diamond Fuji natural phenomenon view this month
  9. Starbucks Japan invites us to par-tea with its new Earl Gray Frappuccino [Taste test]
  10. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan

© SoraNews24 —Japan News— / SOCIO CORPORATION

Powered by WordPress VIP

%d