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Luigi’s ‘death stare’ makes it into Japanese Mario Kart 8 commercial

Luigi’s competitive dark side was discovered back in May with the release of Mario Kart 8. Dubbed “Luigi’s Death Stare,” the character achieved meme status after appearing in a multitude of fan videos on YouTube. Nintendo, perhaps intentionally, included Luigi’s now signature look in a recent Japanese Mario Kart commercial.

One specific fan, “D-Piddy” decided to reinact the scene on cosplayers at Anime Expo earlier this month in a live-action montage.

Mario Kart 8 was released in Japan on May 29 and North America on May 30. The Wii U game sold over 1.2 million copies during its opening weekend.

[Via Siliconera]

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