SoraNews24 —Japan News—

Bringing you yesterday's news from Japan and Asia, today.

RocketNews24 Japanese

Featured

New Lotte chewing gum promotion features cool guys to suit every taste

Lotte’s new advertising campaign for its range of gum products takes inspiration from ikemen “cool guys” often featured in anime and otome dating sim games. The company has released their new “Gum Boyfriend” advert debuting five guys, each with their own different personalities and quirks corresponding to one of Lotte’s brands of refreshing gum. But which chewy bad boy is your favorite?

The commercial plays out like an otome game, but with a twist. Instead of the player character being a typical high school girl, she’s, well, a tooth. And lucky her, because she has five super-cute guys just dying for her to chomp down on them.

The main star of the commercial is cool guy Acuo Seiryo, whose look is based off the Acuo gum.

▼　Hey baby, how’s my breath? Minty-fresh, I think you’ll find.

▼　Oh Akuo-kun, you naughty boy!

And here’s the rest of the hotties, who are based on Lotte gum varieties Xylitol, Green Gum, Acuo, Fits, and Black Black, respectively. All of the boys have their own unique personalities, with their own specific likes and dislikes and, amazingly, their own professional voice actors!

You can watch the commercial below:

So what do you think, ladies? Have these animated hotties convinced you to snap up packets of Lotte gum, or is this marketing scheme just a little too gum-believable (sorry) to be true?

Source: NetoLabo
Images: screenshots via YouTube

Like this:

Like Loading…

Related Stories

Trackbacks

  1. There are no trackbacks yet.
  2. Trackback URL

Trending Today

  1. Tokyo cracks down on Airbnb-style rentals with new laws limiting operator days and more
  2. KFC now sells takikomi gohan rice boxes in Japan, if you know where to look for them [Taste test]
  3. Japan’s upcoming Romancecar train seeks to end intimacy with its super-wide seats
  4. Starbucks Japan reveals new Joyful Capsule gacha toy release date
  5. Historical-themed illumination display returns to Osaka Castle this winter
  6. Tokyo neighborhood adds new “smart trash cans” to deal with increasing amounts of tourist litter
  7. Yakuza boss sues expressway owners for discrimination against criminals
  8. America’s first-ever permanent One Piece store is now open [Photos]
  9. KFC Japan starts selling soft-serve ice cream at select locations, and they’ve even put it in a biscuit
  10. Japanese viewers of Godzilla Minus Zero angered by unusual number of restroom goers

© SoraNews24 —Japan News— / SOCIO CORPORATION

Powered by WordPress VIP

%d