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McDonald’s Japan to release “complaint app” to help restore faith in the company

The once mighty fast food chain McDonald’s has fallen on hard times in Japan lately, suffering a heavy blow when it become entangled in an expired meat scandal about a year ago.

Although other establishments were also implicated in the problem, the public in Japan seems to be holding an especially big grudge against the golden arches. On 9 March, the company announced that Japanese sales were down 28.7 percent from the same month in the previous year.

In response, McDonald’s Japan is looking to improve its customer service and restore public faith in the company. How? By releasing a new app for smartphones that will allow customers to lodge complaints with more convenience and speed than ever before!

Yes, much like the chain’s machine-like efficiency at serving up burgers and fries, it will now be just as quick and easy to tell them how much you are worried you may have Ebola because of something you read on the internet.

Up until now, McDonald’s has operated a call center for complaints and requests, but it was only open during standard business hours of nine to five. And as we all know, customer rage can strike at any time of the day.

The new app will allow disgruntled customers to deliver piping hot Mc-beefs to the fast food giant 24 hours a day. McDonald’s intends this feature to also allow customers to make suggestions about the direction in which the company should head in the future. This means that they can expect me to be constantly badgering them from the comfort of my bed about bringing back McPizza.

The McMoanin’ application is sure to be great fun for drunks and belligerent RocketNews24 writers alike, but it’s hard to say how well it will fly with the public at large who have been turning their backs on McDonald’s in droves for 13 straight months of poor sales.

Nevertheless, McDonald’s appears optimistic that opening more lines of communication with customers is the way to go. We’re hoping they succeed since McDonald’s is also a leading producer of RocketNews24 articles and we’d hate to see them go anytime soon.

Source: Yahoo! Japan News (Japanese)
Top Image: RocketNews24

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