SoraNews24 —Japan News—

Bringing you yesterday's news from Japan and Asia, today.

RocketNews24 Japanese

Featured

This squirrel is sub-par! More nonsense Japanese hits the fashion market

furyourisu-650x345

It’s already a well-known fact that terrible, nonsensical English (or Engrish, as the phenomenon is known) is found everywhere in Japan. For the most part, Engrish happens because many people just like the look that English print gives to their outfit and accessories, and really don’t give a second thought as to what it means.

But those from western countries are really not much better, choosing clothes or tattoos with kanji characters simply because they look cool, without really giving thought to what the characters themselves might mean. This unfortunately ends with poor souls who forever have the word “kitchen” inked on their arm, or a t-shirt that proudly proclaims the wearer is a beautiful fish.

Now, another western brand is stepping up to add to garbled Japanese to their threads with a fall line apparently dedicated to “bad squirrels”…

Designer Natalia Alaverdian’s Fall and Winter 2015 line for London-based fashion brand A.W.A.K.E. has been getting a lot of attention from Japanese net users since its release. But what exactly is all the buzz about?

From a quick look at the collection, you can see a recurring theme of blue kanji and katakana script on white background appearing on many of the outfits, as well as a couple of cute, rather Pokémon-esque characters.

To someone not literate in Japanese, the writing would simply pass as an interesting-looking script or pattern on the clothing. But, those who can read it will tell you that the characters 不良リス reads as furyou risu.

And what does it mean? “Bad squirrel”.

On its own, it’s a really random thing to have written on any article of clothing, but if you consider the fact that the theme of this entire collection is actually titled “BAD SQUIRREL”, along with the two squirrel-like characters that appear throughout the collection, it actually makes some sense after all.

▼The writing between the two squirrels (相撲) says “sumo”.

If you don’t mind getting strange looks or a few laughs from people who can read and understand Japanese, by all means wear whatever appeals to you. It certainly hasn’t stopped the Japanese, and us English speakers still enjoy the amusement it brings!

Source and featured image: Japaaan magazine
All other images: A.W.A.K.E.

Like this:

Like Loading…

Related Stories

Trackbacks

  1. There are no trackbacks yet.
  2. Trackback URL

Trending Today

  1. Tokyo cracks down on Airbnb-style rentals with new laws limiting operator days and more
  2. America’s first-ever permanent One Piece store is now open [Photos]
  3. Japanese viewers of Godzilla Minus Zero angered by unusual number of restroom goers
  4. Tokyo neighborhood adds new “smart trash cans” to deal with increasing amounts of tourist litter
  5. Pokémon card game’s expansion features art from Fist of the North Star creator
  6. Why people in Japan hardly ever say “sayonara,” and what they say instead
  7. Amazing Japanese yogurt spoon scoops up every last drop of dairy effortlessly
  8. New Era celebrates three decades of Pokémon with new 30th anniversary cap line [Photos]
  9. Japanese convenience store offering chance to have your shopping be effectively free for one day
  10. Japanese hoodie for cat-loving gamers will keep you and your feline friend warm and fuzzy [Pics]

© SoraNews24 —Japan News— / SOCIO CORPORATION

Powered by WordPress VIP

%d