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New rum raisin-flavored chocolate Oreo bars to go on sale in Japan

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Despite the popularity of goodies like Kit Kats and Oreos around the world, most countries sell only the original flavors of such snacks with perhaps one or two flavor variations on the side. This area, however, is where Japan goes totally nuts with novel and often downright bizarre marketing campaigns to introduce the latest flavors of ordinary snacks—just ask anyone who’s ever had the courage to try wasabi Kit Kats or strawberry chocolate-covered shrimp chips!

Case in point, confectionery and baked goods company Yamazaki Nabisco has unveiled its newest flavor of the popular Oreo cookie: rum raisin.

If you live in Japan, get ready to run to your nearest konbini, and if you don’t, well, try not to wail too loudly that they skipped over your country once again!

This new rum raisin flavor is being marketed for the older crowd with a label of “for adult tastes.” Since the bars come with a rum raisin-flavored whipped chocolate center and are encased in 70-percent cacao dark chocolate, the combination of a crunchy Oreo cookie with the softness of a creamy filling is sure to delight everyone’s taste buds. Take that, strawberry chocolate-covered shrimp chips!

Boxes of Chocolate Rum Raisin Oreos officially went on sale in Japanese stores yesterday. Their current price is listed as 200 yen (US$1.67) for one box of seven individually wrapped bars.

Source: Entabe
Image: Yamazaki Nabisco

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