SoraNews24 —Japan News—

Bringing you yesterday's news from Japan and Asia, today.

RocketNews24 Japanese

Featured

China’s taste in cars is looking even more like America’s in one important way

It’s big, it’s bold, it’s brash, and it’s going to China.

Ford

Ford announced late last week that it would introduce the Raptor super-truck in China, another example of a long developing trend: China’s taste in cars is looking more and more like the United States’.

Carmakers are enjoying huge sales of SUVs in China. Last week, a surprising earnings beat by GM was in large part thanks to the trend. At the Beijing Auto show this week, several other automakers introduced SUVs, some of them specific to the Chinese market.

While Ford missed projections, it has been rapidly expanding its Chinese operations, especially in SUVs.

It is no surprise that considering its success at selling the same big vehicles American consumers love, Ford should want to try its hand at selling that other great bastion of American automotive taste: the pickup truck.

It’s also the first vehicle from Ford’s “Performance Division” to make it to China, an attempt by the company to the introduce the “halo effect” to the fastest-growing car market in the world.

Exciting, range-topping vehicles like the Raptor truck — while only to sell in limited quantities — will attract buyers to the rest of the Ford lineup.

Ford Performance marketing manager Henry Ford III recently told AutoBlog that the Focus RS, the sporty hatchback also from the Performance lineup, would also make it to China in the near future, while there are currently no plans to bring the Performance Division variants of the Mustang over there.

But for now, the few lucky Chinese Ford Raptor customers will enjoy some serious off-roading capability mated to a 3.5-liter EcoBoost V6 and a brand-new 10-speed transmission.

More from Business Insider:

Like this:

Like Loading…

Related Stories

Trackbacks

  1. There are no trackbacks yet.
  2. Trackback URL

Trending Today

  1. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  2. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  3. Japan’s TeamLab digital art group is opening a permanent museum in America
  4. Japan’s mini Shikoku Pilgrimage walking tour left us feeling immensely satisfied
  5. Shoplifting prevention guard arrested for shoplifting boot from store he was guarding
  6. Starbucks Japan invites us to par-tea with its new Earl Gray Frappuccino [Taste test]
  7. Tokyo Skytree set to offer breathtaking Diamond Fuji natural phenomenon view this month
  8. This semi-secret, totally free footbath in downtown Tokyo is completely awesome
  9. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  10. Pokémon guitars from Fender Japan come with 8-bit sound mode for covering retro game music [Vid]

© SoraNews24 —Japan News— / SOCIO CORPORATION

Powered by WordPress VIP

%d