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New Japanese Kit Kat captures the taste of Hiroshima with Momiji Manju flavour
Oona McGee Oct 12, 2016- Tweet

Japan’s latest Kit Kat release tastes like maple leaf-shaped red bean cakes!
One of the best things about travelling around Japan is the chance to stock up on local Kit Kats, released in a variety of unique and interesting flavours. Now there’s a brand new Kit Kat ready to tantalise your tastebuds on your travels to Hiroshima, featuring the unique flavour of the area’s most famous specialty souvenir, the Momiji Manju.
What makes this release even more special is the fact that it was created in collaboration with Takatsudo, the famed 100-year-old family-run business that originally created the Momiji Manju back in 1906. Though many shops now sell the maple leaf-shaped cakes today, Takatsudo’s remain incredibly popular for their home-baked dough and carefully prepared red bean jam. Kit Kat acknowledges their collaboration with the esteemed bakery by incorporating the store’s distinctive deer logo and font on the front of their new boxed packages.
Located on the island of Miyajima, Takatsudo’s signature sweet can now be enjoyed throughout Hiroshima and the greater Chugoku and Shikoku regions of Japan in the form of a Kit Kat chocolate. According to Nestlé Japan, the red bean paste has been kneaded into the wafers, while the flavour of manju (sweet dumpling) dough has been incorporated into the white chocolate mix. The sweet is topped off with a gorgeous maple leaf symbol, making for a unique souvenir of the area.
The new Kit Kats, released on 3 October, come in a 5-pack for 350 yen (US$3.38) or a 12-pack for 800 yen. With each chocolate being individually wrapped, these make great souvenirs for people back home!
Source: Entabe
Images: Nestlé Japan (1, 2), Takatsudo
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