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Japanese swimsuit models and cosplayers celebrate Bikini Day 2017【Photos】

For fans of two-piece swimwear, it’s like Christmas in July.

Japan has one official holiday in July. Marine Day, or Umi no Hi as it’s called in Japanese, is held on the third Monday of the month, and is a nice midsummer excuse to blow off work and head down to the beach.

There’s another day of celebration during the month, though. On July 5 Bikini Day marks the date when the world’s first bikini was unveiled back in 1946. Bikini Day may not be an exclusively Japanese observance, but given the country’s unabashed love of sexy fashion, it’s especially popular among models in Japan, particularly those in the gravure/gurabia genre who specialize in revealing outfits.

As such, July 5 say a flurry of bikini-related social media posts in Japan, with models such as Yu Kanawa…

おはゆう〜☆今から71年前の7月5日、パリのファッションショーでビキニが初登場した日だそうです👙という事でビキニかわにゅ(๑╹ω╹๑ )今日も一日頑張りまっしょーい！ pic.twitter.com/eVMGEHdkML

— 川奈ゆう (@kawanayu198473) July 5, 2017

…Ayaka Ozaki…

#ビキニの日 らしいよヽ(・∀・)ﾉhttps://t.co/t1h4M3efPT #dmmyell pic.twitter.com/JgbkJosiQG

— 尾崎礼香(おざきあやか) (@reikaya66) July 5, 2017

…and Megumi Okamura, who’s also a vocalist attached to uniformly busty idol unit KNU, sharing swimwear snapshots.

おはよう！！暑い！！#ビキニの日#Hカップhttps://t.co/MpejZXvLis #dmmyell pic.twitter.com/eVzxP6VRdt

— 🌸Sachie(サチエ)🌸 (@sa1114chi) July 5, 2017

Popular model Jun Amaki decided to share a few photos of herself in what almost looks like a one-piece…

ビキニの日だって
ビキニの上下を逆に着てみたってよ
これが
"天地返し"だっ！#1mmでもいいなと思ったらRT #二次元ボディ#天地返し pic.twitter.com/Rb57rkNH1m

— 天木じゅん (@jun_amaki) July 5, 2017

…but is, in fact, her bikini bottom worn on her chest and the top on her hips.

View this post on Instagram

A post shared by 天木じゅん Jun Amaki (@jun.amaki)

While some contributors, like Kie Inoue (also of KNU) took the opportunity to tweet fresh photos…

#ビキニの日👙https://t.co/rPXIWiWYTD #dmmyell pic.twitter.com/DwBcAMaN74

— 井上貴惠🍀 (@kieinoue) July 4, 2017

, others took the “greatest hits” approach, sending out composites from multiple bikini-wearing sessions, such as these from Yuno Mizusawa…

https://twitter.com/mizuyuno_/status/882552774977650688

…and Aimi Sekiguchi.

#ビキニの日 らしいですね。スマホのフォルダ遡って最近全然水着着てない事に気付いた。。 pic.twitter.com/JFZWfV6ojs

— Aimi Sekiguchi🌐ايمي (@sekiguchiaimi) July 5, 2017

Bikini Day was accompanied by more of a flurry of activity on Twitter than Instagram, but some also took to the photo-sharing site to take part, such as Yu Momose.

View this post on Instagram

A post shared by Yuu (@s2__yuu__s2)

The day was also a popular time for selfies, though Nana Sakuragi…

https://twitter.com/nana_sakuragi/status/882404326353678336

…and Hikaru Aoyama seem to have had some trouble keeping their faces in frame…or simply assumed their fans’ eyes were going to be drawn elsewhere anyway.

あ、貼ります←#グラドル自画撮り部 #深夜の #突然の投下 #おやすみ #こう見ると迫力あるね #写真って怖い pic.twitter.com/YOlscw9puF

— 青山ひかる@あおみん(あお松) (@hikaru06kon) July 4, 2017

Bikini Day doesn’t lend itself all too easily to cosplay, seeing as how many bikini designs have only the bare minimum of fabric to work with. Still, dedicated fans managed to dress up as KanColle’s anthropomorphized American battleship Iowa…

https://twitter.com/momoreku/status/882581928947236864

…Super Sonico (who basically wears a bikini 365 days a year anyway)…

https://twitter.com/Rifu_PR/status/882405942947528704

…and Fate/Grand Order’s Sukasaha/Scathach…

水着スカサハ

p*蒼騎ちはや先生/@chihaya_aoki#FateGO #FGO #ビキニの日 pic.twitter.com/sW2EudlLba

— サク (@saku93) July 5, 2017

Speaking of Sukasaha, she also got a 2-D Bikini Day salute…

https://twitter.com/sendrawz/status/882630698577809409

…as did Re:Zero’s Rem.

今日はビキニの日らしいので、色っぽいレムりんです #ビキニの日 pic.twitter.com/LGuVsJuuHI

— らぐほのえりか (@ragho_net) July 4, 2017

Even bikini armor showed up in the festivities.

▼ Leda’s Yoko and Valis’ Yuko? It’s an ‘80s anime-style swordswoman nostalgia overload!

#ビキニの日
蘇れ！ビキニアーマーの戦士達よ！！ pic.twitter.com/UCMskHjWlY

— komugi (@komugi_k) July 5, 2017

Bikini Day has officially come to an end in Japan, where it’s now July 6, but the celebration continues on social media where photos continue to trickle in with the hashtag #ビキニの日.

Source: Twitter/#ビキニの日, Hachima Kiko, IT Media
Featured image: Twitter/@reikaya66

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