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Muji creates Muji Cola with no added sugar and a unique taste

This isn’t your typical Coca-Cola or Pepsi-Cola drink.

In April 2017, popular Japanese interior brand Mujirushi Ryohin, also known as Mujirushi or just Muji, unveiled its original cola recipe, “Carbonated Cola.” Rather than going off of Coca-Cola or Pepsi-Cola’s recipe, Muji started off sweet and simple, using cola essence, no added dyes, and no added sweeteners. While it would be a stretch to say it’s healthy, it does sound like it would be a hit with those who are looking to cut down on sugar or products with a lot of additives.

So, what exactly is in it? Along with cola essence (extracted from cola nuts), it also uses naturally-derived ingredients such as lemon juice to add some flavor and sweetness. With no added dyes, it has a slight caramel hue. It’s also non-caffeinated, so if you’re trying to cut down on that high-and-crash you get from coffee or energy drinks, this is the product for you.

Now for the most important question: how does it taste? Judging by the feedback seen on Twitter and Instagram, the consensus seems to be “definitely not like Coca-Cola, but not awful.” There are those who love it (especially the smell!) and those who give it a solid thumbs down. Here are some specific reviews we found on SNS.

▼ “Muji Cola: made from coconuts, and without any added dyes or sweeteners. It’s kind of like a carbonated Anzu Bou*, maybe? It’s good if you try not to think of it as cola. Is today ‘Not Actual Cola Day’ or something?“

無地コーラ
コーラナッツで作った、着色料人工甘味不使用。ま、なんちゅうか【炭酸あんず棒】？みたいな味わい。コーラだと思わなければ旨い。今日はコーラ外れデーか？ pic.twitter.com/B6SMyMwgYH

— ピカティ@dqxプクリポ♂ (@pikatei77) May 20, 2017

*(Note: an Anzu Bou is a Japanese snack that’s basically like a really sweet apricot.)

▼ “I don’t hate it, but it’s nice to have once in a while. It’s good if you like cinnamon.“

View this post on Instagram

A post shared by 中村A亮平 (@hagakure_a)

▼ “A refreshing break.”

https://www.instagram.com/p/BU8UyANhHGt/

Apricot? Cinnamon? Coconut? What exactly is this drink? Solve the mystery. Try it for yourself and give us your review of Muji’s Carbonated Cola! It only costs 120 yen (US$1.09) a pop (no pun intended) on Muji’s Japanese website linked below.

Source, Images: Mujirushi Ryohin
[ Read in Japanese ]

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