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Peach Coca-Cola coming to Japan in a world-first for the company

People in Japan will be the first in the world to find out what the unique flavour combination tastes like.

Customers in Japan are always spoilt for choice when it comes to exclusive limited-edition releases from big international companies. In the past we’ve seen amazing products like Japan-only Frappuccino drinks from Starbucks, Sakura-flavoured Pepsi, and even a Full Moon cheeseburger from McDonald’s, and now it’s time to reach into our pockets again, with the announcement that Coca-Cola will be releasing the world’s first Peach Coca-Cola in Japan for a limited time.

Japan was said to be chosen as the first country to receive the new product due to their longstanding love of peaches. Japan’s Hinamatsuri “Doll Festival“, celebrated on 3 March every year, is also known as Momo no Sekku, “the seasonal festival of peaches“, when houses are decorated with pretty Hina dolls and plum flowers, to help mark the changing of the seasons.

According to the company, peaches are believed to have the power to sweep away evil, according to ancient Japanese legends and mythology, making them one of the most popular fruits in the country. Research shows that demand for peach drinks is highest in Japan from January to March, so the 22 January release date for the new Peach Coca-Cola fits right into the peak season.

 

The new beverage will feature a pink-red label, combining an image of a plump, round peach with fizzy, carbonated bubbles. The drink itself is said to be an exquisite blend, pairing fragrant peaches with the refreshing taste of Coca-Cola.

The new Peach Coca-Cola will go on sale around Japan from 22 January, with the 500-millilitre (16.9-ounce) bottle retailing for 140 yen (US$1.25), and the 280-millilitre bottle (limited for sale at vending machines) available for 115 yen.

Source, images: PR Times

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