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Meet Nowa Yukigami, Japan’s cute-looking, panty-flashing mascot cat

Casey Baseel Jun 24, 2018
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Mascot character who debuted in December aims to bring smiles to faces and eyes to her underwear.

With so many mascot characters vying for attention in Japan, you have to do something special to stand out from the crowd. Soft Kuriinu, for example, helps clean up the streets of Tokyo’s Shibuya Ward (while also being a bright pink smiling dog turd), while Kan-chan is, to our knowledge, the only cuddly character who really wants us to know how great enemas are.

And now there’s Nowa Yukigami, a cute cat whose secret technique for winning fans is flashing her panties.

https://twitter.com/sutaminagarou/status/1009390861480685568

Hailing from Japan’s northern island of Hokkaido, unofficial mascot Nowa seems to have a highly developed fashion sense, since unlike other characters who have one signature outfit, she’s appeared in a variety of ensembles. Short hemlines are always involved, though, and they become even shorter when Nowa lifts her skirt up to give crowds a better look.

うらやましいニャ！
この前はありがとニャ！
また関東に来たら会いたいニャ！ pic.twitter.com/A5eX9pPDzg

— キャットC【公式】🐱🍄キノコ生活ニャ (@TZN_CAT_C) June 20, 2018

ちょっとだけよ～
チラッ

そして最後ちゃんと隠す辺りが可愛いです😭💕#雪上のわ pic.twitter.com/d4ls6vmpwH

— ξ(*･米･*)3 (@kome_3330) June 17, 2018

While Nowa doesn’t necessarily promote herself as a “sexy” character, she seems keenly aware that her skirts are of a length that’s always on the verge of showing off her undies.

【保護者より】

Twitterだけではなかなか可愛さが伝わらないなぁ🤔

何か手を打たなくては💪

よし、のわの恥ずかしい写真を載せよう(*´◒`*)#これだけ見たら完全に覗かれてるのをガードしてる風にしか見えない pic.twitter.com/ld2feo1iDl

— 🐱❄️雪上のわ❄️🐱 (@nowayukigami) June 12, 2018

目線じゃなくてもどの角度もゆめかわ🦄🌈#雪上のわ #のわーるど pic.twitter.com/mYxUw5DfMx

— えむ (@grara_miya) June 20, 2018

But when gusts of wind or natural lines of sight don’t provide visual access to her unmentionables, Nowa will sometimes do the dirty work herself, and in the case of the sequence of photos below, even coyly put a finger to her lips afterwards, as if her public pantie peek provision wasn’t done in plain sight of anyone in the area.

スカート捲られる→やめて→じゃなくて自ら見せてあげる(？？？→内緒ね#雪上のわ pic.twitter.com/FsbuKAlC9X

— えむ (@grara_miya) June 17, 2018

なでなで‥#雪上のわ #のわーるど pic.twitter.com/lB5ih1vj77

— えむ (@grara_miya) June 20, 2018

All this bold behavior makes the times that Nowa isn’t doing anything provocative (which is most of the time) all the more surreal.

のわちゃん☆かわいすぎる～(*´ｪ`*)

てるるちゃんとあさく侍さんは、障害物とポールとして、大活躍🎵
ポール、動き過ぎ(*￣m￣)ﾌﾟｯ#裏キャラクター祭り #雪上のわ #てるる #あさく侍 pic.twitter.com/AOEnFUf5ep

— meg🐱【ÒㅅÓ。)ﾉにほんめぐうそ】 (@_memegu_) June 19, 2018

無邪気なのわちゃん #裏キャラクター祭り #のわーるど pic.twitter.com/sOETgezETt

— こりんご💉💉💉💉 (@Koringo_jp) June 20, 2018

Though Japan has an unabashed love of lacy undergarments, it’s not clear how much actual demand there is for mascot cat character panty action. Still, this is the country that made a lethargic, half-cooked egg a pop culture icon, so perhaps Nowa’s star, like her skirts, will continue to rise.

Sources: Otakomu, Gotochi Kyara Johokyoku