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Limited run of commemorative Ed Sheeran sake on sale from 8 April

Hey, you got your Ed Sheeran in my sake! No, you got your sake in my Ed Sheeran! Wait a minute….

Sometimes the most unexpected combinations turn out great, be it chocolate in peanut butter, mayo and melon, or crème brûlée and ramen. So we should be expecting great things between the crossover of Japanese traditionally fermented rice alcohol, sake, and the scruffy contemporary crooner Ed Sheeran.

Although it’s sure to make one scratch their head at first, it actually makes a lot of sense when you think about it. Sheeran frequently mentions his tendency to tie one on with friends, and the sake industry is constantly trying to reach out to a more diverse crowd, namely younger people and women.

So, as Sheeran’s unique blend of folk-soul-pop returns to Japan on the Divide World Tour 2019, Konshi Brewing in Hyogo Prefecture decided the time was right to release Ed Sheeran Sake.

First, there’s the Ed Sheeran Junmai Ginjo sake which is a finely-produced beverage using only the purest ingredients, resulting in a mellow yet slightly crisp flavor with a tangy aromatic tinge, not unlike the hit “You Need Me, I Don’t Need You.” Speaking of which, the bottle is colored with the same orange as Sheeran’s breakout album +.

▼ Here’s an image of the album, pronounced “plus.”

Ed Sheeran’s plus album will always be my fave album ever. 🤷🏼‍♀️ pic.twitter.com/rXdEFkoWbw

— kaye (taylor’s version) (@sparksflykaye13) July 15, 2018

▼ And here is the color-matching sake.

However, this is a standard sake, and as such has a relatively high alcohol content at around 15 percent. If you’d like something lighter and bubblier along the lines of “Shape of You,” then you may want to try a bottle of Ed Sheeran Sparkling Sake.

With only a 10 percent ABV, this carbonated sake comes in a blue labeled bottle using the same shades as his ÷ album (pronounced “divide”). Both bottles are also decorated with drawings of little cat paws that Konshi says belong to Sheeran’s own pet feline.

Each type is limited to 3,000 bottles and go on sale at AEON shopping centers across Japan from 8 April. They’re slightly on the pricey side at 2,000 yen (US$18) for a 720-milliliter (24-ounce) bottle, but it’s still low enough to take the plunge and pick one up. I mean, how often does a chance to score some Ed Sheeran sake come along?

Source, images: PR Times
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