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Pokémon Lapras appears on streets, in lakes of Miyagi as part of new tourism ambassador role

Casey Baseel Jul 10, 2019
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Gentle giant Pokémon is helping prefecture damaged in Tohoku earthquake and tsunami recover.

The aquatic Pokémon Lapras is kindhearted and helpful, happily letting travelers ride on its back. So it’s fitting that when Japan’s northeastern Miyagi Prefecture was choosing a new tourism ambassador, it settled on the beloved blue Pocket Monster.

━━━━━━━━
みやぎ＆ラプラス
観光キャンペーン
━━━━━━━━#ラプラスが #みやぎ応援ポケモンとして、発表会に登場！
宮城県の魅力を伝えるお手伝いをしていきます✨

ぜひ会いにきてください😊https://t.co/JOvNGa1f6B pic.twitter.com/2Qd9qrQApk

— 【公式】ポケモン情報局 (@poke_times) July 8, 2019

Lapras was officially introduced as Miyagi’s newest travel spokescreature in a press conference this week, when it appeared onstage with Miyagi Governor Yoshihiro Murai. After bathing in applause from the ceremony’s attendees, Lapras good-naturedly posed for photos with fans, accompanied by standing Miyagi tourism character/samurai rice ball Musubimaru, as seen in the video above.

The presentation also showed off a new fleet of Lapras-shaped Pokémon pedal boats, which will be available for rent at Miyagi’s Michinoku Park lake starting July 21, and also at the Hanayama Aoshonen Ryokomura camping and outdoor activity area from August 3.

https://twitter.com/YUKl7188/status/1148229361021014017

😭😭 #ラプラスに乗れちゃう!?😭😭

世界初💫ラプラスの形をしたサイクルボート🛶
今後、宮城県内の一部の施設で乗れるようになりますよ！
夏休みにぜひ会いに来てください👍https://t.co/JOvNGa1f6B #みやぎ応援ポケモン pic.twitter.com/yjI28zeXgH

— 【公式】ポケモン情報局 (@poke_times) July 8, 2019

In addition, inflatable Lapras swim toys will be available at 16 public pool facilities throughout Miyagi, including at the Akiuo Onsen hot spring resort area. The Pokémon partnership’s organizers are promising even more to come, though, as all this summertime fun is a just an advance preview, with Lapras’ official tourism ambassador status not scheduled to start until October.

This isn’t Lapras’ first tie-up with Miyagi, as the character was also the star of a special collaboration with Pokémon GO which helped boost tourism to the prefecture in 2016, part of the ongoing efforts to hasten the recovery of local communities following extensive damage in the 2011 earthquake and tsunami that devastated coastal areas of Japan’s Tohoku region, and the choice of character makes sense when you consider that Lapras has a touching comeback story of its own too.

Source: YouTube/仙台放送ニュースチャンネル
Top image: Twitter/@poke_times
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Follow Casey on Twitter, where he says “chasing Pokémon” is an entirely valid reason to travel.