SoraNews24 —Japan News—
Bringing you yesterday's news from Japan and Asia, today.
-
TOP
» Global
-
» We asked a Niantic insider 30 questions about Pokémon Go, learned a lot of useful information
Featured
- Weird
- Studio Ghibli
- Jobs
We asked a Niantic insider 30 questions about Pokémon Go, learned a lot of useful information

A Niantic employee clears up some mysteries about the game.
The initial fervor after Pokémon Go‘s release in 2016 may have died down, but the game has maintained a dedicated legion of fans playing throughout the world thanks to its many events and fun features. And since our Japanese language reporter P.K. Sanjun pretty much plays the game religiously–he even made sure to catch Pokémon while on vacation in New Zealand–he couldn’t pass up an opportunity to interview a Niantic employee about the game, and see what kind of insider tips they could reveal.
He was lucky to meet with Kento Suga, the Pokémon Go Global Marketing Leader for Niantic. With a lofty title like that, you can’t go wrong in thinking that he’s a pretty important person in the grand scheme of things. He’s also been with Niantic since the release of Pokémon Go, so he’s got to know everything there is to know about it.
Ahead of our interview with Mr. Suga, we asked our Japanese Twitter followers what questions they had for a Niantic insider, and got a lot of great responses! P.K. picked 30 of the best questions and tried to clear up some of the mysteries that have been bothering Pokémon Go fans.
Question 1: Does everyone have the same rate of encountering shiny Pokémon?
Suga: No one user has any advantage over any other.
P.K.: Honestly, that’s something I never really doubted —or rather, I figured it was pretty equal. But I do feel like if, for example, someone catches two Ekans or two Koffings at every event, their rates get adjusted.
Suga: There are some deviations, but shiny Pokémon are intended to appear at random, like a natural phenomenon.
P.K.: For me, shiny Psyduck appears randomly but if that randomness is just the way it is, then that makes sense. I guess that’s why there’s the exchange function, to compensate for the randomness.
Suga: Exactly.
Question 2: Does the rate of encountering shiny Pokémon change based on a trainer’s level or username?
Suga: It’s the same as the last question. No one user has advantages over any other.
P.K.: That’s what I thought. I think that, just like there are really lucky and really unlucky people in the world, there are people who catch lots of shiny Pokémon, and people who don’t.
Suga: That’s right. Even I have got tons of shiny Beldum, but zero Slakoth.
P.K.: I see. After all, the people who have a lot of shiny Pokémon probably have caught like 200,000 Pokémon total.
Question 3: How will you implement the introduction of shiny region-specific Pokémon?
Suga: I wonder where [the person who asked that question] lives? Shiny region-specifics will appear in the game as you encounter them!
P.K.: Once this is implemented I bet they will be super rare. [Shiny region-specific Pokémon will be implemented sometime this month.]
Question 4: If you keep trading with the same person over and over again, does your chance of getting a Lucky Pokémon decrease?
Suga: I’ll keep some details under wraps, but there aren’t any particular benefits to trading with one trainer over another.
P.K.: I’m not sure I believe you. I’ve traded Pokémon over 8,000 times, but most of it has been with people in my office, and I feel like my rate of acquiring Lucky Pokémon has decreased dramatically. What do you think about that?
Suga: It might be that, in the beginning, you traded many more older Pokémon than you do now.
P.K.: Oh, I don’t remember, but you might be right…
Suga: Pokémon you’ve had in your Pokémon Box for a long time have a higher chance of becoming Lucky Pokémon when traded. Besides that, there are no advantages or disadvantages with regards to specific trainers.
Question 5: Is the chance of your friend becoming a Lucky Friend affected by whether you’re “Best Friends” or not?
Suga: As before, no one user has advantages over any other.
Question 6: If you don’t trade with your friend while they’re a Lucky Friend, does that affect the rate at which your other friends become Lucky Friends?
Suga: Similar to the other questions, no.
Question 7: Are there any plans to increase the limit on special trades from just one per day?
Suga: I can’t speak for the future, but at this point, no.
P.K.: I’d love it if you did! I had an awkward experience, when an acquaintance from my hometown became Lucky Friends with me and my co-worker at the same time. They came all the way up to Tokyo to trade, but could only do one special trade with one of us, and had to do a regular trade with the other. So if possible…
Suga: We at Niantic want users to meet all kinds of people and experience many different kinds of things through Pokémon Go. In this case, we’d be happy if you and your acquaintance were able to meet again.
P.K.: I see…
Suga: However, since we’re expecting trainers from all over the world to gather at the next Pokémon Go Fest, we’re planning to increase that day’s limit on special trades to five times for trainers attending the event. Since there will be people there whom you may only see that one time, we’d like it to be an opportunity for conversation between people.
P.K.: Interesting.
Suga: When considering the balance of the game, I think it would be pretty hard to increase the limit in general, but we’ll be thinking about what is best going forward.
Question 8: Will we ever be able to trade with friends who live far away?
Suga: Because of the game balance, this, too, would be difficult to implement. After all, it’s our hope that trainers will use Pokémon Go to meet up with each other.
Question 9: Are there any plans to implement a messaging system in the game?
Suga: Not at the moment.
P.K.: But I think for every social network game there are updates that become a game changer. For example, a paid game becomes free, or a life system is abolished. I feel like a messaging system could be that for Pokémon Go*.*
Suga: But we’re happy with whatever means trainers are using to talk to each other!
Question 10: Are there any plans to expand the limits on how many gifts we can carry?
Suga: The way people use gifts has already exceeded our expectations! Gifts might appear in events in the future. [Shortly after this there was an event involving gifts.]
Question 11: At the moment we can only open 20 gifts per day. Are there any plans to increase that limit?
Suga: As with the last question, we are listening to everyone’s requests concerning gifts. We’re working on making improvements to make them easier to use.
Question 12: Will you ever be adding a function to save special gifts in a collection?
Suga: We’re listening to the people who tell us they’re keeping gifts they’ve collected while on vacation, or that people are selective about the gifts they send to their good friends. Gifts are a special “Social” and “Location Information” function that is very characteristic of Pokémon Go, so we are working on various improvements to them.
Question 13: Are there any plans to update the way Gyms work?
Suga: We are also working on improving the Gym system, so we hope you’ll look forward to the upcoming changes.
Question 14: Are there any plans to increase the daily coin profit from maintaining gyms?
Suga: Not at the moment.
Question 15: Do you plan to update which gyms will have EX Raid Battles?
Suga: We are always updating which gyms host EX Raid Battles as our business partners increase. Here in Japan, [the drug store] Matsumoto Kiyoshi just became a partner (and after that, so will Charge Spot). We hope to add more and more. We’re waiting for your inquiries!
Question 16: Will there be any updates to PVP functions, like allowing multiple battles?
Suga: Since trainer battles are an important aspect of the Pokémon franchise, we’re hoping to evolve the process in a way that suits Pokémon Go‘s style. One thing I can tell you is that the team in charge of PVP development is full of people who are huge fans of the trainer battles of the original games.
Question 17: Can you make it so that when you receive an invitation to battle, you get a notification even when the game isn’t open?
Suga: That’s a good idea.
Question 18: Are you planning to add any video functions to the Go Snapshot feature?
Suga: Go Snapshot is another feature that has exceeded our expectations. We’re thinking of all kinds of ways to bring Pokémon closer to trainers, and to let trainers have closer relationships with their Pokémon.
Question 19: Are there any plans to add a selfie function to Go Snapshot?
Suga: That’s something we’ve been talking about.
Question 20: Will we be able to use Pokémon Go Plus to throw Great Balls and Ultra Balls [as well as Poké Balls]?
Suga: There are currently no plans to do so.
Question 21: Do you plan to increase the maximum level limit for trainers?
Suga: I can’t talk about the details of that.
Question 22: Why is there a limit on the size of the Pokémon Box? Are there any plans to increase that limit?
Suga: We’re doing so carefully while keeping in mind the balance of the game. [After this interview was conducted the limit was increased to 2,500.]
Question 23: When there are bugs that happen during Community Days and other events, why aren’t there notifications within the app?
Suga: We’ll do our best in the future!
Question 24: Could you put in a function that shows the individual stats of Pokémon within the app?
Suga: We’re considering it. [It was implemented shortly after.]
Question 25: Do you have any plans to add more avatar faces, hair styles, and body types?
Suga: What kind of styles would you like to see?
Question 26: When are Gen V Unova Region Pokémon going to be added?
Suga: That’s a secret! [It was later announced that they will be added soon.]
Question 27: If Gen V is introduced, how will you incorporate Mega Evolutions into the game?
Suga: That’s also a secret!
Question 28: Will the rest of the year’s Community Days be announced ahead of time?
Suga: They will be announced as we have announced them before. [They have since released the schedule up until December of this year.]
Question 29: What do you think about the disparities between different parts of the world? [As in, some rural regions have less Pokéstops and Gyms, and Pokémon appear less frequently.]
Suga: That’s a hot topic within the company, but it’s been a difficult problem to solve.
P.K.: For someone like me who usually plays in the city, it’s pretty surprising when I go to the countryside. I feel kind of bad for the people who live there.
Suga: Even we can’t just put Pokéstops in random places when nothing is there. We’re really racking our brains for a solution.
P.K.: Can people request places to be Pokéstops in other countries? When will we be able to send in requests in Japan?
Suga: I’d like to say “as soon as possible” but…at this moment I can’t say. But I do think there are still plenty of wonderful places that people will want to go back to again and again.
▼ You can follow our Japanese language site’s official Pokémon Go Twitter to join our writers’ own Pokémon adventures (in Japanese)!
https://twitter.com/rocketnews24go/status/1163271805064192000
P.K.: That’s true, there are plenty of surprising Pokéstops, aren’t there?
Suga: We love spots that aren’t in guidebooks but have their own stories to them nonetheless. Thanks to the gift function, people now have many more opportunities to see all kinds of Pokéstops without having to go there themselves. We’re glad that it’s become one way for Pokéstops to appear in the outside world, but we’re well aware that it hasn’t solved the problem of regional disparities.
P.K.: In that case, are sponsored Pokéstops helping?
Suga: I think in one way, yes.
P.K.: We’re a little off topic, but I think one of the great things about Pokémon Go is that you can play the game without spending any money at all. Does the sponsorship system play a big role in that?
Suga: We find that sponsored Gyms are a win-win for all three parties: the sponsors, the trainers, and us at Niantic. One of our goals is not having a business model that solely relies on player transactions to survive.
https://twitter.com/rocketnews24go/status/1169255418582843394
Question 30: How can someone get a job at Niantic?
Suga: We all work as one, global team, so the ability to speak English is a must. We like people with teamwork skills, who believe in Niantic’s mission of building connections with people and of getting them out of the house.
P.K.: Are you currently hiring?
Suga: Yes, you can apply on our home page. Oh, and we do a lot of a business trips, so someone who likes to travel might be perfect.
Bonus: What do you think of SoraNews24?
Suga: I love it! Actually, I’ve been reading your articles for a while. I look forward to reading more of your candid opinions.
P.K.: Thank you very much. Most of our articles probably seem to be pointless, but the Pokémon Go articles, at least, are written with love. Please forgive us if we say something annoying!
Well there you have it; the answers to some of Pokémon Go players’ most burning questions. Do you feel that some of the mysteries have been solved? At the very least, Suga debunked the urban legends that there are special rules to encountering Shiny and Lucky Pokémon.
Also, considering it only took half a month after P.K.’s interview for some issues to be resolved, like the Pokémon box limits, the gift events, and the Pokémon rating system, we can’t deny that Niantic is speedy in their changes, or at the very least is aware of players’ concerns. It might be safe to say that a lot of our requests will be fulfilled in the next month, three months, or half a year!
So keep playing Pokémon Go! You never know what kind of cool things they’ll come up with next.
Photos © SoraNews24
Images Screenshot from Pokémon Go for iOS
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]
Like this:
Like Loading…
- Global
- (interview • Niantic • Pokemon • Pokémon GO • smart phone games)
Related Stories
We caught up with three big names at Niantic at the latest Pokémon GO live event in Las Vegas
A wild trader appears in Sendai for Pokémon GO Fest 2024
We arrive at Pokémon GO Fest 2019 Chicago to up our game, scout out shinies
6 reasons why Pokémon GO might make a comeback, according to P.K. Sanjun
Giant Pokémon Go video display at Shinjuku Station brings our reporter to tears
- Why do Japanese recycle bins have two openings but dump everything into the same compartment?
- Gamer finds way to turn Pokémon into a dating simulator, has one complaint about his mega-harem
- Trackbacks (0)
Trackbacks
- There are no trackbacks yet.
- Trackback URL
Trending Today
- Tokyo train station will play Godzilla theme song as new departure melody
- Experimenting with making hot sandwiches in the microwave with a device from Japan’s 3COINS
- Matcha ice cream discontinued by one of Japan’s favorite ice cream brands
- Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
- New Sonic the Hedgehog figure costs 1 million yen, is made of Arita ware Japanese porcelain [Vid]
- If anyone needs us, we’ll be in the cardboard Japanese snack house we just built [Photos]
- Japan has convenience store fried chicken-flavor instant ramen, but does it taste like it says it does?
- Starbucks Japan unveils new Halloween goods with secret glow-in-the-dark details
- Starbucks Japan serves up new Coffee Espresso Cream Frappuccino for Nighttime Dolce Coffee range
- Video released of Pikachu’s real-world trip to space! [Video]
- Why do Japanese recycle bins have two openings but dump everything into the same compartment?
- Gamer finds way to turn Pokémon into a dating simulator, has one complaint about his mega-harem
-
Recent Posts
- Burger King serves up Pickleball Burgers in Japan, with a tasty nod to the number 11
- Japan has convenience store fried chicken-flavor instant ramen, but does it taste like it says it does?
- Matcha ice cream discontinued by one of Japan’s favorite ice cream brands
- New Sonic the Hedgehog figure costs 1 million yen, is made of Arita ware Japanese porcelain [Vid]
- If anyone needs us, we’ll be in the cardboard Japanese snack house we just built [Photos]
-
MOST POPULAR
- Today
- Weekly
- Monthly
- Yearly
Today
Tokyo train station will play Godzilla theme song as new departure melody
Experimenting with making hot sandwiches in the microwave with a device from Japan’s 3COINS
Matcha ice cream discontinued by one of Japan’s favorite ice cream brands
Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
New Sonic the Hedgehog figure costs 1 million yen, is made of Arita ware Japanese porcelain [Vid]
If anyone needs us, we’ll be in the cardboard Japanese snack house we just built [Photos]
Japan has convenience store fried chicken-flavor instant ramen, but does it taste like it says it does?
Starbucks Japan unveils new Halloween goods with secret glow-in-the-dark details
Starbucks Japan serves up new Coffee Espresso Cream Frappuccino for Nighttime Dolce Coffee range
Video released of Pikachu’s real-world trip to space! [Video]
Weekly
Japan announces new permanent residency guidelines, foreigners must earn more than average Japanese person
Studio Ghibli’s Calcifer is ready to light up your home as a magical-looking candle lamp [Photos]
Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
Tokyo train station will play Godzilla theme song as new departure melody
Make-your-own-Totoro plushie workshop event coming to Ghibli Park park this fall
Osaka man arrested for running little pet shop of horrors with dangerous crocodile
Starbucks Japan says sayonara to the Filone for new sandwiches and a Pumpkin Soupuccino
Casio collaborates with a Kyoto foil master for a luxurious one million yen G-SHOCK
Foreign tourist numbers drop in Osaka, despite record-setting highs from U.S. and Korea
Japan’s first-ever conveyor-belt Sushi Bus announces Tokyo tour start date, reservations now open
Monthly
Japan announces new permanent residency guidelines, foreigners must earn more than average Japanese person
Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
Starbucks Japan unveils new Pokémon collaboration with Pikachu Latte and exclusive goods
Studio Ghibli’s Calcifer is ready to light up your home as a magical-looking candle lamp [Photos]
Lady Gaga and Family Mart team up for a Japanese convenience store work video [Video]
New Gundam Base superstores coming soon in the U.S., with one opening this month
Studio Ghibli releases new plush mascot character collection with a focus on friendship
Studio Ghibli releases new onigiri rice ball-shaped lunch bag for Kiki’s Delivery Service fans
Do Japan’s new single-minded convenience store bento show depressing poverty or satisfying focus?
How to watch Studio Ghibli’s new anime in Japan, with a special after-dark outdoor screening for Halloween
Yearly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
-
RECOMMENDED STORIES
Five ways we’d like Niantic to fix Pokémon GO
Tokyo’s Shinjuku Station’s west side: Quite possibly best spot in Japan for Pokémon GO
New bar catering to Pokémon GO players who want to make friends opens in Tokyo
A Pokémon fan’s eye-opening experience of Japan’s national championship
How to befriend a famous Pokémon Go YouTuber? Challenge them to a Pokémon Pancake battle【Video】
Pokémon GO Plus Accessory Launches on September 16
Ehime man arrested for hitting cop who interfered with his Pokémon GO game
World Record? Japanese trainer holds gym for 1,422 days and counting in Pokémon GO
Pokémon GO Plus may be hiding an awesome secret bonus for users, our field test discovers
Pokémon Go in Japan: We discover a “Pikachu forest” in Tokyo!
Pokémon Go released in Japan? We spot a rare “Glasses Pikachu” at Tokyo’s Nintendo headquarters
We visited Saitama’s Pokémon GO-themed cafe to live the Pokémon trainer dream【Photos】
Will Yomiuriland’s Pokémon Wonder attraction be a good place to play Pokémon GO? We investigate
Two crows decided to wreck a Pokémon GO player in Japan during Pokémon GO Fest
Pokémon GO adding team-up battles to finally deliver on one of its earliest promises
-
-
Categories
Categories Select Category Africa (33) Anime & Manga (193) Art (64) Australia (42) C America (9) C Asia (17) Canada (59) Cats (72) China (845) Culture (180) Cute (187) Entertainment (248) Europe (345) FN24 (1) Food & Drink (314) Games & Tech (167) Global (1,072) India (11) Internet (2,197) Italy (13) Japan (34,433) Korea (375) Lifestyle (76) Mexico (6) Music (12) N Asia (4) New Zealand (11) News (61) North Korea (72) Oceania (10) Russia (56) S America (33) S Asia (66) SE Asia (378) Space (2) Taiwan (203) UK (17) Uncategorized (19) USA (976) W Asia (25)
-
Archives
Archives Select Month October 2026 (45) September 2026 (156) August 2026 (174) July 2026 (197) June 2026 (174) May 2026 (138) April 2026 (142) March 2026 (150) February 2026 (124) January 2026 (138) December 2025 (136) November 2025 (136) October 2025 (151) September 2025 (154) August 2025 (143) July 2025 (158) June 2025 (165) May 2025 (162) April 2025 (181) March 2025 (157) February 2025 (127) January 2025 (139) December 2024 (148) November 2024 (149) October 2024 (153) September 2024 (154) August 2024 (158) July 2024 (156) June 2024 (150) May 2024 (166) April 2024 (150) March 2024 (157) February 2024 (169) January 2024 (159) December 2023 (165) November 2023 (166) October 2023 (166) September 2023 (173) August 2023 (183) July 2023 (171) June 2023 (180) May 2023 (158) April 2023 (152) March 2023 (167) February 2023 (160) January 2023 (171) December 2022 (175) November 2022 (176) October 2022 (179) September 2022 (191) August 2022 (202) July 2022 (193) June 2022 (178) May 2022 (178) April 2022 (181) March 2022 (212) February 2022 (199) January 2022 (224) December 2021 (230) November 2021 (214) October 2021 (215) September 2021 (238) August 2021 (225) July 2021 (207) June 2021 (218) May 2021 (209) April 2021 (206) March 2021 (225) February 2021 (209) January 2021 (224) December 2020 (225) November 2020 (224) October 2020 (231) September 2020 (238) August 2020 (227) July 2020 (220) June 2020 (209) May 2020 (215) April 2020 (238) March 2020 (235) February 2020 (222) January 2020 (233) December 2019 (187) November 2019 (214) October 2019 (237) September 2019 (195) August 2019 (205) July 2019 (183) June 2019 (201) May 2019 (231) April 2019 (192) March 2019 (242) February 2019 (211) January 2019 (238) December 2018 (212) November 2018 (217) October 2018 (214) September 2018 (203) August 2018 (217) July 2018 (218) June 2018 (208) May 2018 (204) April 2018 (193) March 2018 (216) February 2018 (192) January 2018 (223) December 2017 (204) November 2017 (209) October 2017 (218) September 2017 (209) August 2017 (228) July 2017 (222) June 2017 (245) May 2017 (229) April 2017 (197) March 2017 (165) February 2017 (151) January 2017 (180) December 2016 (260) November 2016 (267) October 2016 (302) September 2016 (387) August 2016 (351) July 2016 (379) June 2016 (379) May 2016 (312) April 2016 (347) March 2016 (414) February 2016 (379) January 2016 (359) December 2015 (359) November 2015 (378) October 2015 (435) September 2015 (419) August 2015 (152) July 2015 (218) June 2015 (179) May 2015 (237) April 2015 (223) March 2015 (119) February 2015 (121) January 2015 (394) December 2014 (376) November 2014 (376) October 2014 (414) September 2014 (349) August 2014 (379) July 2014 (316) June 2014 (375) May 2014 (384) April 2014 (354) March 2014 (318) February 2014 (284) January 2014 (270) December 2013 (224) November 2013 (242) October 2013 (244) September 2013 (226) August 2013 (241) July 2013 (214) June 2013 (222) May 2013 (191) April 2013 (173) March 2013 (149) February 2013 (85) January 2013 (106) December 2012 (111) November 2012 (149) October 2012 (151) September 2012 (118) August 2012 (99) July 2012 (56) June 2012 (57) May 2012 (54) April 2012 (62) March 2012 (40) February 2012 (27) January 2012 (24) December 2011 (18) November 2011 (12) October 2011 (1) September 2011 (9) August 2011 (11) March 2011 (1)
-
- About Us | Jobs | Contact | Contribution | Partner with Us
© SoraNews24 —Japan News— / SOCIO CORPORATION
- Advertise |
- About Us |
- Work with us |
- Contact |
- Contribution |
%d

Pokémon GO Plus accessory already amassing heaps of complaints – even before it’s released