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English mistake makes Kyoto the enemy of the world

SoraNews24 Nov 11, 2020
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Look out — Japan’s old capital appears to be rising again, with an army of koi fish behind it.

We’ve seen a lot of Engrish on display in Japan over the years, with big companies like Pizza Hut and Osaka Metro proving that straight translations into English from Japanese don’t always pan out as planned.

Now, another English-language hiccup has come to light, this time standing loud and proud on an ad from Takashimaya department store in Kyoto. The large, eye-catching poster shows a person in a koi-patterned mask with a school of koi fish rising up in the background. Red text written on the white background reads: “Rising Again. Save The World from Kyoto Japan.”

▼ “Save The World from Kyoto Japan” suggests we should all be ducking for safety because Kyoto is coming to get us.

高島屋さん、京都になにかうらみを持っているのでしょうか。
Facebookで回ってきてひたすら笑っていた pic.twitter.com/bS0PV2e7lF

— Kage医師 (@ponkotuidai) November 8, 2020

It didn’t take long for the ad to go viral online, with English speakers pointing out that the message makes it sound as if Kyoto is a rising superpower, out to fight the world like a terrifying final boss from a video game. Comments included:

“Is Kyoto the enemy of the world?”
“Are Kyoto attacking the world by sending koi fish to smother their faces?”
“All the world are belong to Kyoto!”
“I get what they mean, but now I have this image of Kyoto turning into a giant robot and menacing the rest of Japan.”
“A comma would have gone a long, long way.”

It just goes to show the importance of punctuation, because the intended meaning would’ve come across a lot better with a couple of commas, which would make it: “Rising Again. Save The World, from Kyoto, Japan.”

It didn’t take long for Japanese media outlets to pick up on the English blunder, and Takashimaya eventually got wind of the news because a day later, the message on the poster had been covered over with white tape.

京都高島屋の例の英語（京都から世界を救うやつ）、係の人が一生懸命消す作業しててドンマイ……ってなった pic.twitter.com/0JiC3886oL

— 姫苺@ぴちゅー (@ins_mg) November 9, 2020

▼ And now, the entire poster has been completely wiped from the wall on which it was posted.

京都高島屋の例の「世界を京都から救おう」メッセージ、今日見たら消えた。誤訳に気がついたらしい。
昨日までSave the world from Kyoto と書いてあった。 pic.twitter.com/55mqhFXaIn

— 膝に矢を受けてしまった儂だが、また自転車に乗り始めてな。 (@LIVE2STRONG) November 9, 2020

Despite the notoriety it received, the reason behind the mistake becomes understandable when you consider this smaller poster, which shows commas aren’t necessary when the text is broken up into separate lines, and varying fonts.

▼ This is the message they were aiming for.

京都高島屋の広告「京都から世界を救え！」に国外から驚きの声「京都は世界の敵だった」https://t.co/sqqIJnSW5c pic.twitter.com/ct6Y0UWyjh

— (・ε・) (@puppuku) November 9, 2020

It’s unfortunate that Takashimaya wasn’t able to somehow fix the text and keep the poster up, as the intended message is a heartfelt one. Plus, the design features art by local contemporary artist Hideki Kimura, who’s known as the “rock star” painter from Kyoto.

View this post on Instagram

A post shared by Ki-Yan Stuzio (@kiyan_stuzio)

This video on Kimura’s official Instagram account shows that the poster was part of a promotion for a pop-up shop inside the department store, which ended on 6 October.

View this post on Instagram

A post shared by Ki-Yan Stuzio (@kiyan_stuzio)

It appears that Takashimaya liked the poster so much it kept it up on the blank wall next to their store after the pop-up shop had closed. If that’s the case, taking the poster down now doesn’t seem to hurt either party, given the pop-up has ended, and Kimura has collaborated with Takashimaya in the past, suggesting they have a strong and well-established relationship.

View this post on Instagram

A post shared by Ki-Yan Stuzio (@kiyan_stuzio)

How that relationship will fare following the English blunder is yet to be seen. However, if they heed the artist’s message of rising carp being symbolic of going forward, they’ll be able to take it in their stride and use the experience to go on to bigger, greater things.

Source: Livedoor News
Featured image: Twitter/@ponkotuidai
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