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Hit Japanese app Crabhouse forced to change name on iOS

Master Blaster Mar 11, 2021
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Crabhome is where the heart is now.

About a month ago, a hot new social media app took Japan by storm. Its name was Crabhouse, and it let you enter a virtual room – dare I say “clubhouse” – full of crabs. By tapping individual crustaceans, users can learn facts about these fascinating animals or simply what’s on their minds.

▼ “Crab is a general term for crustaceans belonging to the Brachyura infraorder and Decapoda order. That’s difficult and I don’t really get it, but I just know they say there are ten legs.”

We too joined the rapidly growing ranks of Crabhouse members, and learned firsthand why it had gotten over 150,000 downloads and nearly 2,000 five-star reviews on the App Store. However, on 22 February the Crabhouse trend hit a major speedbump, as announced in a distressed tweet by the developer who goes by the name “Gai.”

▼ “”The Crabhouse update was rejected by the App Store! ‘The name is confusing’ was the reason! LOL But there are already other apps that go beyond that by having the exact same name as Clubhouse, so why is mine the ‘confusing’ one? How do I overturn this?! Engineers, help!”

【HELP！】
CrabhouseのアプデかけてたらappStoreからリジェクトされました！
理由が「名前が紛らわしい」です！
いやいやｗむしろまんま同じ名前のアプリもあるしすでにリリースしてあるのに紛らわしいもなにもｗ
というわけで、どうすれば覆せるか教えてください！エンジニアの皆様！#Crabhouse

— GAI@細密トライバル (@kamibukuro18) February 22, 2021

SoraNews24 also looked into the matter and discovered that indeed there is another social media app called Clubhouse that seems to have developed a bit of a following. Frankly, it seemed kind of stupid because there wasn’t a single crab in sight, but to each their own.

▼ The number of crabs are dependent on the number of devices using Crabhouse at the time, and the room itself is based on one you might find in the RPG Mother

To English-speakers’ eyes the difference between “Crabhouse” and “Clubhouse” are quite clear, but that’s not necessarily the case in other languages. In Japanese, the pronunciation of the letters “l” and “r” are largely interchangeable, as are the English vowels “a” and “u” in many cases. “Crab” and “club” is one such case and to make matters worse, when rendered in Japanese katakana script they become identical: クラブハウス.

▼ Japanese users’ eyes would likely lock onto the “クラブハウス” below before mentally registering the “Crabhouse” above

Since the other apps Gai found were different types of apps, such as games and project management software, it was okay for them to have similar names, kind of like how there’s an Asahi beer and Asahi newspaper. Even though Crabhouse and Clubhouse each contain completely different phylums of animals, Apple presumably took issue with the similar “bunch of things in a single space” concepts and sided with Clubhouse, the one that came first.

According to comments online, we weren’t the only ones able to link Crabhouse with Clubhouse, but opinions were divided on whether Apple made the right call or not.

“Ah! My crabs!”
“I guess they decided it was a rip-off of Clubhouse.”
“This is a common story for developers. Their criteria is trend-oriented and lacks fairness.”
“It’s sad about the name, but I still support them.”
“Apple is an American company and even they can’t distinguish L and R?”
“I don’t know the intentions of Crabhouse, but this system is necessary to prevent the App Store from being flooded with rip-off apps piggybacking on trending names.”
“But Apple has been ripping off the Big Mac for decades and getting away with it.”
“He should call it Crabhorse instead.”
“Apple is famous for suddenly banning apps that were previously approved. It depends on their mood.”

Apple didn’t ban Crabhouse outright, despite their issue with the name. They simply refused to allow Gai to update it, unless he did so with a revised name. Not wanting to compromise his vision, Gai stubbornly hung onto Crabhouse initially, much like a hard-shelled crustacean whose claw was tenaciously clamped on a struggling starfish.

Strangely enough, even while they were holding progress of Crabhouse hostage due to its name, Apple continued to promote it to other iOS users.

▼ “Apple just recommended Crabhouse to me.”

App StoreがCrabhouseをおすすめしてきた pic.twitter.com/9KiV0kv0eL

— はひふへほ⊿ (@hahifuhehox) February 28, 2021

It would appear the worry that his Crabhouse users weren’t getting the full crab experience without the proper updates got to him over time, and Gai finally capitulated, changing the name to Crabhome in early March. Luckily, this is only for iOS devices, and the Android version will remain as Crabhouse because Google is just chill like that.

Sure, it’s just a superficial change, but as a long-time Crabhouse user of over two weeks, I feel a bit of the magic was hit in the kneecap with a crowbar by a sweaty goon over gambling debts. As you can see in the above image, I’m hesitant to press “UPDATE” personally, because “Crabhome” sounds more like a place crabs suffering from substance abuse problems might go for recovery than a fun place to hang out.

We can’t blame Gai for it though, it’s just one of the many difficult decisions that come with the territory of being a manager of 10-legged entertainment. That’s why I never got into the business, despite being voted “Most Likely to Have Crabs” in high school.

Source: iPhone Mania, Twitter/@kamibukuro18, Hachima Kiko
Images: SoraNews24
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