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What’s inside these 7-Eleven lucky bags?
Oona McGee Sep 5, 2022- Tweet

Only available when a new branch opens, the contents are sure to please lovers of Japanese convenience stores!
Just last week, our Japanese-language reporter Daiichiro Tashiro attended the opening of a brand new convenience store in the countryside, and as it was the first 7-Eleven to open in the town, the excitement was palpable.
As part of the opening celebrations, Daiichiro was able to snare a couple of lucky bags that were being sold in limited numbers. Lucky bags are known for containing mystery items worth more than the price of the bag, and seeing as 7-Eleven only sells these at the opening of a new store, he couldn’t wait to see what was inside them.
▼ Daiichiro purchased a small 1,000 yen (US$7.13) bag and a large 5,000 yen bag.
After keeping us in suspense over the contents of the bags, Daiichiro has finally prepared the grand reveal for us, taking the time to list everything, along with their total retail prices, to let us know if it was money well spent.
▼ Let’s start by taking a look inside the 1,000 yen bag.
This bag contained the following seven items:
- Almond balls
- Ippudo Akamaru Shinmi Hakata Tonkotsu Instant Ramen
- Beef Curry Medium Spicy
- Barley Tea (600 millilitres [20 ounces])
- Miso-simmered domestic mackerel
- Rice (three 180-gram [6.3-ounce] packs)
- Burdock Flavoured Rice Chips
Not bad for 1,000 yen! According to Daiichiro’s calculations, these items would normally come to a total of 1,265 yen, meaning he was able to save 265 yen. The saving wasn’t as significant as he’d hoped, but still, with rice, noodles, curry, snacks, and a drink included, none of these would go to waste — in fact, it was a really well-balanced selection.
▼ Now on to the larger 5,000-yen bag.
This bag contained the following 20 items:
- Dried Squid (39 grams)
- Sugar Butter Tree Cookies (3 pieces)
- Sumire Sapporo Rich Miso Instant Noodles
- Seven Premium Gold Baumkuchen
- Seasoned Cabbage (2 servings x 2 bags)
- Drip Coffee Original Blend (10-bag pack)
- Cup Miso Soup – Hearty Tonjiru Pork Miso Soup
- Tempura soba
- Kitchen paper (50 cut x 2 rolls)
- Mackerel boiled in miso
- Japanese Style Onion Dressing
- Ichizen Rice (150 gram three-pack)
- Vegetable Curry
- European Style Beef Curry
- Mixed Nuts (6-bag pack)
- Double-dipped Mirin Prawn Crackers (6-bag pack)
- Kolbasa Jerky (119 grams)
- Extremely fluffy bath towel
- Thick Cut Salt Potato Chips
- Free Smoothie Voucher
Now this was more like it! The more you spend, the more you get, and Daiichiro was extremely pleased with what he got here. Again, the savings weren’t that significant — the regular retail cost came to a total of 5,483 yen, so a saving of 483 yen — but in addition to all the food and kitchen paper, it included an “extremely fluffy bath towel“, which has great reviews on the Internet.
▼ We initially thought this was a bag of bran, but it’s actually a bath towel!
Part of the joy of a lucky bag is the surprise of finding out what you get, and the towel was a totally unexpected item, so Daicihiro was a very satisfied customer. Opening the bags gave him the same sense of excitement that walking through the doors of the new convenience store did, and that’s something you can’t put a price on.
City 7-Elevens can keep their fancy floating hologram registers — for Daiicihiro, you can’t beat the magic of a countryside convenience store, especially after a grand opening!
Photos ©SoraNews24
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