SoraNews24 —Japan News—

Bringing you yesterday's news from Japan and Asia, today.

RocketNews24 Japanese

Featured

Starbucks releases first-ever vending machine-exclusive drink in Japan

Limited-edition beverage is a historic first for the coffeehouse chain.

Starbucks is always looking for new and ever-more convenient ways to reach its customers in Japan, and now it’s breaking ground with another sales channel — Japanese vending machines.

With roughly 2.1 million vending machines operating in Japan right now, this is a significant growth opportunity for the brand’s so-called “RTD” (“Ready to Drink”) series, and it looks set to be a tasty development for customers too as the new drink will be a vending machine exclusive.

▼ Called “My Retreat Caramel Macchiato“, the tasty looking beverage is perfectly timed for the cosy season, and will be available hot or iced.

Using Starbucks’ carefully selected coffee, this caramel macchiato has been carefully blended with milk to bring out the roasted, sweet caramel flavour and richness. The depth of coffee is said to be “wrapped in creamy caramel and milk sweetness to gently comfort a weary heart”, and dark chocolate éclairs or cream puffs coated in chocolate are recommended pairings to enhance the sweet aroma of caramel.

The packaging features a soft gradient inspired by caramel to convey a relaxing mood, with flecks of caramel sauce incorporated into the design and  the iconic green Starbucks logo in the centre of it all.

The My Retreat series aims to give customers a way of enjoying a taste of Starbucks at their preferred time and place.

With this being the first release in the series, we can’t wait to see what other flavours will follow in future. The new drink will be rolled out at vending machines around Japan from 7 October, priced at 240 yen (US$1.63).

Source, images: Press release
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Like this:

Like Loading…

Related Stories

Trackbacks

  1. There are no trackbacks yet.
  2. Trackback URL

Trending Today

  1. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  2. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  3. Godzilla becomes a Japanese randoseru backpack, as do two of his greatest rivals [Photos]
  4. First-ever cafe on Tokyo Imperial Palace Garden grounds is now open
  5. Japan’s free stock image site of muscular men doing whimsical and mundane things reveals rankings
  6. This is Japan’s best cycling course, but is it fun for bicycling beginners too?
  7. Mr. Sato searches for the mysterious new wall of fortune in Tokyo
  8. Japanese government announces criteria for creating backup capital of Japan
  9. Starbucks Japan releases now Tokyo Reserve Roastery Christmas drinkware collection [Photos]
  10. Thief mails 460 million-yen watch back to Tokyo store he stole it from, says “I’m sorry”

© SoraNews24 —Japan News— / SOCIO CORPORATION

Powered by WordPress VIP

%d