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Taste of spring coming this winter with sakura flower and leaf green tea and matcha from Ito En

No need to wait until winter ends to start enjoying the cherry blossoms.

There’s no season Japan looks forward to with more excitement than spring. Not only does spring mean the end of months of “You know what? Maybe I’ll just stay home all day in my kotatsu”-level coldness, it also means the return of the cherry blossoms.

Of course, we’ve still got a couple of months left until the sakura start to blossom, but green tea maker/Gunpla creative partner Ito En is ready to give us a taste, literally, of cherry blossom fun right away, with two new teas that each make use of Japan’s most famous flora.

Staring things off is Oi Ocha Sakura Green, a new member of the best-selling Oi Ocha branch of the Ito En family tree. Part of the sub-brand-within-a-sub-brand Oi Ocha Pure line, which, somewhat contradictorily, is where Ito En gets a little playfully creative with its Oi Ocha ingredients. Oi Ocha Sakura Green is made with salt-preserved sakura tree leaves (yes, they’re edible) and is brewed using green tea leaves specially selected for their strong umami and low-astringency characteristics. Ito En says the result is an elegant flavor that evokes thoughts of eating a sakura mochi sweet dumpling, which, if taken literally, would be extraordinarily sweet for Japanese green tea, so the reality is more likely a gentle and relaxing bit of salty sweetness which would make for an excellent beverage to pair with an actual dessert.

Also making its debut is the Matcha Love Sakura Matcha. This shake-and-drink line of green tea actually got its start within Ito En’s North American division, but has since made its way to Japan too, and the label’s Japanese-language text bills it as being “just a little bit sweet.” Once again, sakura are on the ingredient list, but in this case it’s the flowers themselves, preserved with salt, that go into the production process, not the leaves.

Despite the stylish ingredients, the Oi Ocha Sakura Green is priced at an affordable 194 yen (US$1.30), and the Matcha Love Sakura Matcha is just a bit more, 270 yen. Both go on sale January 19 and will be available for the limited, vaguely defined time period of “this spring.”

Source: Press release
Top image: Pakutaso
Insert images: Press release
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