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Cup Noodle hamster wheel is the new adorable pet toy animal lovers in Japan want[Video]

Casey Baseel Jun 5, 2026
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Instant ramen maker shows that even hamsters will fall in love with Cup Noodle, if given the chance.

Pretty much everyone loves Cup Noodle, from hungry kids to busy college students to adults who don’t want to go through the hassle of cooking after a long day at the office. As a matter of fact, it turns out that the instant ramen brand’s appeal transcends humanity, as a new video shows the massive untapped potential of a new Cup Noodle fanbase: hamsters!

Now, we should be clear that the Cup Noodle manufacturer is not recommending letting your pet hamster eat instant ramen, as the nutritional needs of humans and hamsters are entirely different. Instead, they’ve created a Cup Noodle hamster wheel.

ハムスターがてけてけ夢中になる
カップヌードルを作りました。 pic.twitter.com/BLpQ50FBLg

— カップヌードル (@cupnoodle_jp) June 1, 2026

“We’ve made a Cup Noodle that hamsters love running in,” says the post from Nissin’s official Twitter account, along with an adorable video of a hamster taking it for a spin. However, look closely and you’ll see that isn’t a repurposed ramen container. To make the running motion as natural as possible, the apparatus is a straight cylinder, unlike Cup Noodle packages that widen as you move from the base to the brim. The interior of the cylinder also has little notches to give the hamster better traction as it runs.

The exterior design, though, is an exact match to the classic, iconic Cup Noodle packaging, and with the video representing a meeting point of Japan’s love of instant ramen and its love of cute animals, the online reaction has been overwhelmingly positive and envious.

“I want to let my pet ham-chan run on this too!”
“This…this would be a huge seller!”
“Please offer these for sale. I’ll do anything for one.”
“Add a noodle pattern to the inside, and it’ll be perfect.”
“I want to hook this up to a generator and use the power to boil water to cook my Cup Noodle with.”

As we’ve seen before, Nissin likes to let its design team share photos of its crazy and/or creative prototypes, and sometimes what starts out as just quirky fun actually does end up making it to market if the response is strong enough. That’s what happened with the Cup Noodle Measuring Cup and Cup Noodle Squid Fork, and considering that Japan is a country that has Final Fantasy scratching pads for cats and Dragon Quest dog houses, it seems like there’s probably a market for Cup Noodle hamster wheels too.

Source: Twitter/@cupnoodle_jp via Hamster Sokuho
Top image: Twitter/@cupnoodle_jp
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