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Starbucks Japan reveals new Joyful Capsule gacha toy release date

The wait for these Japan-exclusive collectibles is almost over.

Back in July, Starbucks surprised customers in Japan with the news that it would be releasing a never-before-seen “Joyful Capsule” collection. Consisting of nine miniature plush charms across two collections, the range is Starbucks’ first-ever gacha capsule toy collection, and though it was first slated to be released in August, the launch was postponed out of consideration for victims of the 28 July earthquake in Kumamoto Prefecture.

Now, Starbucks has announced that the new release date has been set for 18 November, and unlike the previous plan, which limited sales to only 19 Starbucks stores in Tokyo, the standard collection will now be available at stores right around the country.

This is great news for Starbucks fans, who have been patiently waiting to get their hands on the collection. Each gacha capsule contains a palm-sized plush charm measuring approximately 5-8 centimetres (2-3 inches), with a handy hook attachment that allows you to easily pop it onto a bag or pouch, or even connect it to other charms in the series.

The contents of each capsule are random, so you won’t know which design you’ve got until you open it, and there are five designs in the standard collection, inspired by some of Starbucks’ most recognisable menu items.

▼ Double Tall Latte (To Go)

▼ Caramel Macchiato (For Here)

▼ Tokyo Roast

▼ Matcha Cream Frappuccino

▼ Sugar Doughnut

In addition to the standard collection, there will be a special Starbucks Reserve Joyful Capsule range released on the same day at the Starbucks Reserve Roastery Tokyo. This exclusive range features four plush charms inspired by drinks and food items associated with the Roastery, giving fans the chance to take home a little memento of the special store.

▼ Caffe Americano (To Go)

▼ Caffe Latte (For Here)

▼ Tokyo Roastery Microblend

▼ Cornetti Crema

While each capsule in the standard range costs 880 yen (US$5.70), the Reserve collection is priced slightly higher, at 1,100 yen each. Whichever collection you choose, though, purchases are limited to two capsules per transaction for each collection, to allow as many customers as possible to own a piece of the collection.

The method of sale may also vary between stores, with some using traditional capsule toy machines and others selling the capsules over the counter. The charms are intended for ages 15 and up, and will only be available while stocks last.

Source, images: Press release
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