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Ichiran Japan is giving away free 2027 desk calendars, and here’s how to get them

The perfect gift for the ramen lover in your life.

If you’ve ever been on the hunt for a unique ramen experience in Japan, you may have come across a chain called Ichiran. Known for its thin, straight noodles and hearty tonkotsu pork bone broth, what makes the chain particularly unique is its partitioned counter seating, known as the “Taste Concentration Counter”, which allows you to focus entirely on the noodles that are served to you through a bamboo screen.

▼  The “Taste Concentration Counter”

This private booth-style ramen experience is one that’s particularly loved by international visitors, as you submit your order on paper and food is served through the bamboo screen so you don’t ever have to speak with staff. While you can take a memento of the trip home with you in the form of dried noodle packs, the counter seating is something you usually have to leave behind. That’s all changing for a limited time, though, as the chain is giving away desk calendars that look like a miniature counter seat, allowing you to enjoy the Ichiran experience every day of the year.

▼ The miniature booth comes as a DIY kit, which is said to be easy to assemble.

This year’s edition has an extra special feature, as it includes a miniature bowl of the chain’s famous Hakata Thin Straight Noodles, to mark the 10th anniversary of the noodles. The calendar also comes in a special envelope modelled on Ichiran’s ramen order sheet, so gift-givers can circle their preferred options and write a message on it before adding a stamp and posting it through the mail.

The 2027 calendars won’t be available for sale, but they will be available through two distribution channels, with different start dates and eligibility requirements. Customers who place an order at the chain’s online store  from 11 a.m. on 16 November, with a total of at least 1,000 yen (US$6.50) excluding shipping fees, can indicate whether they would like a calendar included during checkout.

For those visiting a restaurant, the giveaway begins at 10 a.m. on 1 December at branches across Japan. Customers can receive a calendar by ordering one bowl of ramen or purchasing an Ichiran souvenir product. However, this offer is limited to members of the Ichiran official app, so customers who haven’t registered yet will need to sign up before claiming their gift. Simply show the membership screen to a staff member when ordering.

As the calendars are being made in limited quantities and only available while stocks last, you’ll want to get in early to make sure you get your hands on them. Because, as we learned with Ichiran’s recent at-home countertop release, these things tend to disappear early.

Source, photos: Ichiran via PR Times
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