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Casey Baseel

Born and raised in Los Angeles, Casey Baseel spent his formative years staring in frustration at un-subtitled Japanese TV programming shown on Southern California’s international channel. Taking matters into his own hands, he moved to Tokyo to study the language, then found work in Yokohama a decade ago teaching, translating, and marketing hotels he can’t afford to stay in. When not participating in the eternal cycle of exercising to burn the calories form his love of Japanese food, Casey scours used comic and game shops for forgotten classics, drags his wife around the country in a quest to visit all its castles, sings karaoke not nearly as well as he thinks he does, and counts the days until the summertime bars open on Enoshima Beach.

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Posted by Casey Baseel (Page 602)

How the meaning of “quality” differs between the U.S., Japan, Korea, and China

Casey Baseel
Jan 22, 2014
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Quick, what color means “go” at a traffic signal? If you speak English, odds are you just said “green” (and if you don’t speak English, why are you here? The articles with pictures of cute girls and cool robots are in a different part of the site).

On the other hand, in Japanese that same light is considered ao, which translates as “blue.” Crazy as it may seem, the Japanese concept of the color extends all the way down to the hues of traffic signals and mountain forests. It’s just one example of how the same word can have different meanings in different cultures.

OK, so that may be true for artsy fartsy things like colors, but surely this kind of linguistic flatulence isn’t present in the world of business, right? Wrong. Even seemingly simple things like the term “quality” can have vastly different meanings depending on the nation, as one expert demonstrates by explaining the differing definitions consumers in the U.S., Japan, Korea, and China have for it.

China, Japan, Korea, USA
(business • culture • language)

Why deciding whether or not to help a crying girl is complicated in Japan

Casey Baseel
Jan 22, 2014

Last week, I was riding the train home from one of the luxurious adventures that define my jet-setting expat lifestyle (swimming at the public pool, which had been half-filled with elderly women doing water aerobics). As I sat down on the bench seat, I noticed a girl sitting opposite me, wearing the uniform of either a middle or high school student.

After a few stops, a man in his 30s entered the car and without hesitation sat down next to the girl and began talking to her. The girl turned her face away and did her best to ignore the man, yet, undaunted and now leaning closer to her, he continued jabbering away, occasionally pausing and waiting in vain for some sort of response. At this point there were at least a half-dozen other people on the train watching this uncomfortable scene unfold, and yet no one had made a move to intervene.

This internal struggle between lending a helping hand and not getting involved in others’ business isn’t an entirely unusual problem in Japanese society, as illustrated by a recent Twitter debate that flared up over one man’s quandary about how far to go in helping a distraught little girl he saw wandering the streets alone at night.

Japan
(children • culture)

How cute does a girl have to be before she’s forgiven for using a stolen iPhone? This cute

Casey Baseel
Jan 20, 2014

Not so long ago, if you were travelling overseas and someone swiped your bag or camera, you pretty much had until you left the country to crack the caper. Unless you happened to be carrying a cargo of priceless gems in your tote bag, the local authorities weren’t going to coordinate an international search and recovery operation with you once you’re back in your home country.

Things are different now, when so many of the gadgets we take with us on vacation are linked to cloud storage services and social media accounts. Such was the case of one Japanese traveler who goes by the Twitter screen name Matsumoto Hiroki. Matsumoto, who lost his iPhone on a trip to Bangkok, was able to track down the person using it through iCloud, which is when his story got really interesting.

Japan, SE Asia
(Apple • romance • technology • travel • weird)

Apparently short on cash, Gundam takes a part-time job at 7-Eleven

Casey Baseel
Jan 20, 2014

With 35 years as Japan’s favorite mecha anime, the Gundam franchise has grown to include dozens of TV and direct-to-video animated series, manga comics, and video game adaptations. With such a long history, some of them are, of course, less successful than others. Certain fans shook their heads at V Gundam’s cast of middle schoolers. Others were baffled by G Gundam’s schoolgirl uniform-inspired robot designs. Even the TV series that started it all, 1979’s Mobile Suit Gundam, has more than its fair share of goofy villains of the week who come and go like so many Scooby Doo criminals.

But despite the franchise’s occasional detours into outright silliness, the 1988 theatrical release Char’s Counterattack enjoys almost universal acclaim, both for the gravitas of its story and the commensurate visuals. Which makes it all the more disheartening to see the robot piloted by the film’s hero apparently reduced to having to take a job at convenience store 7-Eleven.

Japan
(anime • Gundam • robots • toys • weird)

Is the fried chicken at Myanmar’s “AFC” finger-licking good?

Casey Baseel
Jan 19, 2014

Recent relaxations of regulations by the government of Myanmar have gone a long way in opening up the country to foreign tourism and investment. While we’re sure this is big news in the worlds of finance and manufacturing, we couldn’t help but wonder what this would mean for RocketNews24’s journalistic foundation: fast food. We’d heard that Japanese/Korean hamburger/craziness emporium Lotteria had entered the market, but where do the people of Myanmar get their fried poultry fix? Do they have KFC?

We suppose we could have used Google to see if the chain operates in the country (turns out it does), but we saw no reason to do so when we could get paid to take an overseas business trip instead. And so we travelled to Myanmar’s metropolis of Yangon in search of KFC.

We found two thirds of what we were looking for.

SE Asia
(cheap eats • fast food • funny • KFC)

Hollywood blacksmith forges Sephiroth’s massive sword from Final Fantasy VII【Video】

Casey Baseel
Jan 18, 2014

When Final Fantasy VII hit PlayStations around the globe in 1997, featuring some of the most gorgeous graphics and CG cut-scenes gamers had ever seen, it single-handedly opened up the Western market to Japanese console RPGs. In years since, though, there’s been some contention over just how deserving developer Square’s biggest hit ever is of its exalted place in video game lore. Does it have a gripping story, or does the narrative become a confused mess after its midgame plot twist? Do the title’s numerous mini games flesh out its world, or is spending hours breeding giant flightless birds to race for sport both silly and boring?

But no matter which side of the debate you fall on, there’s one thing gamers everywhere can agree on: Final Fantasy VII’s antagonist, Sephiroth, is a stone-cold badass. Now, Hollywood blacksmith Tony Swatton has brought the villain’s iconic weapon, the gigantic blade named Masamune, to life.

Japan, USA
(cool • Final Fantasy • movies • video games)

Like all things Evangelion, whether this hoodie is creepy or cool depends on the viewer’s interpretation

Casey Baseel
Jan 17, 2014

Over the past several months, we’ve seen wave after wave of wearable Sailor Moon merchandise, from accessories to lingerie to even bibs. But what about the other colossal ‘90s anime hit featuring combat-ready adolescents, Evangleion? Is there no new way to dress yourself in a way that shows your love for the franchise that ping pongs back and forth between scenes of its 14-year-old protagonists battling horrific aliens and coming to grips with the sexual confusion and frustration of puberty?

Why yes there is, and you can keep yourself warm at the same time with this crazy zip-up Evangelion hoodie.

Japan
(anime • Evangelion • fashion • weird)

We get ready for romance by eating Krispy Kreme’s limited edition Valentine’s Day donuts

Casey Baseel
Jan 17, 2014

With less than a month to go until Valentine’s Day, Japan has got sweets on the brain. Japanese tradition dictates that, on the special day, women give gifts to men, including at least one form of chocolate.

But while common opinion holds that homemade chocolate is best, not everyone has the culinary skills or free time to whip up a batch. So for those of you looking for the next best thing, we bring you our taste test of Krispy Kreme Japan’s three limited edition Valentine’s Day flavors.

Japan
(donuts • food • Krispy Kreme • sweets)

We eat tasty, steaming Korean poo cakes

Casey Baseel
Jan 17, 2014

It’s been a little more than a year since we reported on ttongsul, or Korean feces wine. And while many of our readers enjoyed sampling the beverage vicariously through the five victims brave young ladies we recruited for the taste test, others took us to task for not having our regular staff knock back a glass of dookie-liqueur.

In an attempt at penance, we traveled to Korea to snack on poo-shaped cakes.

Korea
(food • sweets • weird)

Something for soy milk skeptics: cola and pear flavors

Casey Baseel
Jan 16, 2014

Living in Japan has done a lot to broaden my palate. For example, over the last 10 years my take on tofu has gone from “jello’s boring cousin” to “actually pretty good, especially with a little bit of sesame or spicy sauce.”

That said, I’m still not sold on soy milk. While the idea of popping open a soybean pod and finding delicious morsels of beef sounds like some sort of wonderful dreamland, the potential magic of bovine/bean cross-over doesn’t do much for me in reverse, and in general I’ll happily pass on drinkable soy.

Hoping to change my mind are two upcoming additions to soy giant Kikkoman’s line of flavored soy beverages: pear and cola.

Japan
(drinks • food • healthy • weird)

Justice served with a side of mayo as police arrest man for series of condiment attacks

Casey Baseel
Jan 16, 2014

In a strange story out of Hyogo Prefecture, a man has been arrested for squirting an unwanted, creamy white liquid onto an unsuspecting high school girl. And while the substance in question isn’t as disgusting as it could have been, it’s still pretty gross.

Japan
(crime • mayonnaise • weird)

Turn any anime character into a glasses gal with this awesome photo frame

Casey Baseel
Jan 16, 2014

In our modern world of contact lenses and laser eye surgery, no one really needs to wear glasses. Nevertheless, there are some people who choose to do so, as well as another set of not entirely overlapping glasses fans who simply feel the object of their affection looks all the cuter with a set of corrective lenses.

Now, a new glasses stand from anime merchandise producer Funny Trick lets you instantly transform your favorite characters, even those with 20-20 vision, into bespectacled beauties.

Japan
(anime • cool • fashion • glasses)

KFC has its own potato chips in Japan, and we’ve got them in our bellies

Casey Baseel
Jan 16, 2014

For all of the attention Japan gets for its culinary contributions such as sushi and tempura, precious little credit is given to the way the country is always willing to push the envelope of salty snacks. Walk into any convenience store in the country, and you’ll find shelf after shelf stuffed with rice crackers, assorted nuts, and most of all, potato chips.

Recently, snack maker Calbee unleashed its newest flavor: KFC Colonel’s Crispy Potato Chips, and despite having never been to Kentucky, I knew it was my solemn duty to eat them.

Japan
(cheap eats • food • KFC • snacks)

Create 8-bit melodies by turning your old Nintendo cartridges into harmonicas 【Video】

Casey Baseel
Jan 15, 2014

Like many people who started playing video games in the 1980s, when titles were still put on cartridges, I often had to deal with faulty connections when playing with my Nintendo Entertainment System. And while every video game shop would sell you a fancy cleaning kit with solvents and swabs for 15 bucks and Nintendo would advise against doing so, any kid knew the best way to clean out dusty connection ports was to simply blow into the cartridge.

Recently, I heard the sobering theory that blowing into the cartridge didn’t really accomplish anything, and that simply reinserting it into the system is what dislodged the connection-blocking dirt. But with so many hours of my youth spent forcing air into 8-bit game packs, I can’t bring myself to accept that it was all meaningless. Surely, there must be something that can be accomplished by caressing Nintendo classics with a puff of breath?

It turns out there is, as with a little bit of engineering you can turn a classic game cartridge into a harmonica, complete with old school video game sounds.

Japan
(cool • music • technology • video games)

Five tips to be the perfect boyfriend (as taught by Japanese dating simulators)

Casey Baseel
Jan 15, 2014

Among Japan’s bigger pop cultural head scratchers is the dating simulation. Whereas people around the globe can agree on the entertainment potential of video games that let you drive high performance cars (Gran Turismo), shoot people (Call of Duty) or some combination of the two (Grand Theft Auto), having a digital dating partner remains primarily a feature of the Japanese gaming landscape.

And while it’s tempting to write the genre off as appealing to only the sweatiest and smelliest of nerdy males, dating simulators have a whole sub-genre known as otome (maiden) games that let female players pick from among a stable of hunky love interests.

The creative team at Cybird, developers of the popular Ikemen series of dating simulators, recently shared the five characteristics of an ideal virtual beau.

Japan
(dating • romance • video games)

We fall in (and out) of love with McDonald’s new Diner Double Beef burger

Casey Baseel
Jan 10, 2014

On January 7, McDonald’s Japan started rolling out its new American Vintage menu items, with the first batch inspired by the diners of the 1950s. Our recent taste test of the fast food giant’s Classic Fries with Cheese left us less than impressed, what with a cheese sauce that didn’t taste like cheese and their ineffective “bacon flavored topping,” which McDonald’s is at least kind enough to admit isn’t the genuine article.

Still, the Golden Arches managed to lure us back to give its American Vintage menu another shot with a very persuasive offering. Two very persuasive ones, actually, in the form of the two beef patties in its Diner Double Beef burger.

Japan
(burgers • cheap eats • food • McDonald's)

Too lazy to think up excuses for not getting anything done? This calendar has them for you!

Casey Baseel
Jan 10, 2014

I recently took a few days off to visit my hometown in California. In keeping with Japanese norms, I spent most of my time there eating and loafing around my parents’ house (in my defense they have a really nice couch, and the soba noodles my wife makes at New Year’s are amazing).

Reenergized from a week of rest and relaxation, I arrived back in Japan and went to sleep, fully intending to jump out of bed at the crack of dawn and get right to work. But when I woke up around 5:30 a.m., I stopped to reconsider my plan. Given the near-freezing temperature, was crawling out from under my warm blankets really the best choice, health-wise? Shouldn’t I take it easy for a day and make sure I was over my jet-lag? I could always get serious about work the next day, right?

It turns out that not only is New Year’s procrastination common, there’s even a calendar for it, with solid excuses for nothing doing anything printed right there on it.

Japan
(calendar • funny • New Year's)

McDonald’s has maids in Taiwan. We’ve got videos here

Casey Baseel
Dec 27, 2013

As an American living in Japan, I often get asked, “Do you miss McDonald’s?” This always strikes me as a strange question, as living near downtown Tokyo puts me in closer proximity to more outlets of the Golden Arches than I ever had growing up in the suburbs of Los Angeles.

Plus, it’s a little hard to get homesick for McDonald’s when you’ve got access to mouth-watering okonomiyaki and sushi joints, not to mention delicious Indian and Chinese restaurants. Being surrounded by the culinary delights of Asia means it takes something pretty special to coax you into a Big Mac run.

McDonald’s cashiers in Taiwan dressing up in frilly pink maid outfits definitely qualifies.

Taiwan
(cheap eats • cute • girls • hamburgers • maids • McDonald's)

Video game director/composer Yumi Hashimoto tells us about Japan’s indie scene and her newest title

Casey Baseel
Dec 27, 2013

Not so long ago, making a video game was strictly for big businesses. Putting out a quality product required expensive workstations, plenty of office space to house the development team, and huge distribution and advertising budgets.

But at the same time as the cost of producing blockbuster interactive entertainment continues to skyrocket, a growing number of independent game creators are showing that with some reasonably priced development and project management software, a talented team can put together gaming experiences that rival anything from corporate-backed studios in terms of emotional impact.

We sat down for a chat with a young woman with the dream and drive to do just that, indie game director and composer Yumi Hashimoto.

Japan
(anime • music • video games)

Are mysterious nocturnal happenings in rural Shimane Prefecture the work of poltergeists?

Casey Baseel
Dec 18, 2013

Shimane Prefecture, located along the northwestern edge of Japan’s main island of Honshu, is commonly the butt of jokes. At best, it’s often confused with neighboring Tottori Prefecture, and at worst, it’s forgotten about altogether.

Despite its natural beauty and historical sites such as the Grand Shinto Shrine of Izumo, there’s no getting around the fact that Shimane is a quiet, rural place. Even in the prefectural capital of Matsue, there’s usually not much going on.

Except, perhaps, for a recent poltergeist attack.