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Casey Baseel

Born and raised in Los Angeles, Casey Baseel spent his formative years staring in frustration at un-subtitled Japanese TV programming shown on Southern California’s international channel. Taking matters into his own hands, he moved to Tokyo to study the language, then found work in Yokohama a decade ago teaching, translating, and marketing hotels he can’t afford to stay in. When not participating in the eternal cycle of exercising to burn the calories form his love of Japanese food, Casey scours used comic and game shops for forgotten classics, drags his wife around the country in a quest to visit all its castles, sings karaoke not nearly as well as he thinks he does, and counts the days until the summertime bars open on Enoshima Beach.

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Posted by Casey Baseel (Page 610)

Eat food from Osaka on your lunch break in Tokyo at Isetan’s special Naniwa food fair

Casey Baseel
Jun 27, 2013
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Japan is a nation of unabashed foodies, and each major metropolitan area has its own culinary standards. Tokyo is the place for top-tier avant-garde dining. Kyoto cuisine is known for its understated yet complex interplay of flavors. And Osaka? Well, Osaka is the spot for good old-fashioned grub, and where the people aren’t afraid of something a little heavy on the palate or in the stomach. What less would you expect from a town where fans of the local baseball team jump off of bridges into the river after a big win?

Being situated in downtown Tokyo’s Shinjuku neighborhood, our offices are too far for us to sneak out to Osaka on our lunch break. They are, however, within striking distance of a branch of prestigious department store Isetan, which just so happens to be in the middle of holding a special Osaka food fair.

Japan
(delicious • events • food • Osaka)

Tokyo restaurant staying one step ahead of big eaters with its continually growing tempura bowl

Casey Baseel
Jun 26, 2013

A while back, we paid a visit to Fukugawa Tsuribune, a restaurant in Tokyo’s Kunitachi City famous for its fried foods and tempura. We engaged in a delicious battle with its gigantic tempura sea eel rice bowl, coming away victorious but full to bursting.

But believe it or not, that actually wasn’t the most colossal offering on Fukugawa Tsuribune’s menu, which is home to an even more terrifying titan of a meal.

Japan
(crazy • food • rice bowls • tempura)

“You shouldn’t have! No, really, YOU SHOULDN’T have!” Japanese women share their best and worst gifts from boyfriends

Casey Baseel
Jun 24, 2013

Japan has a few unique gift-giving traditions, like the mid-year ochugen and end-of-year oseibo gifts exchanged between relatives and business associates. For the most part though, things work the same as in any other country. Parents give toys to their kids on their birthdays, who in turn give flowers and neckties for Mother’s Day and Father’s Day. And of course, couples give presents to each other.

Also like in other countries, sometimes boyfriends in Japan don’t have a clue about what their girlfriends really want. Case in point: my wife says one of the best things I’ve given her is a thermos, which speaks volumes about either my gift-selecting savvy or her extremely forgiving nature.

Thankfully, for those guys who could use a little insight into the female psyche (approximately all of us), a recent survey asked 103 Japanese women about the presents from their boyfriends that brought tears to their eyes, whether for good or bad reasons.

Japan
(culture • dating • romance)

We live the high life with McDonald’s two most expensive Quarter Pounders ever

Casey Baseel
Jun 22, 2013

For those of us born without trust funds, there will be precious few purchasing decisions in life where cost is no object. As a result, it’s important to take advantage of, and savor, that rare opportunity to purchase the very top of the line, whether it takes the form of preferred parking or double-ply toilet paper.

Or, as it did for us at RocketNews24 recently, McDonald’s most expensive Quarter Pounders ever.

Japan
(burgers • fast food • food • McDonald's)

Lotteria’s new Twin Burger is not to be confused with a double burger

Casey Baseel
Jun 21, 2013

With so many hamburger chains in Japan, each has to find a way to differentiate itself from the others. For example, MOS Burger prides itself on its high quality ingredients, and Freshness Burger tells diners right up front where its priorities lie.

With Lotteria, there are two things we’ve come to expect; multiple patty sandwiches, like the nine-layer Evangelion Q burger, and unconventional ingredient pairings, as seen in the chain’s ramen burger. But Lotteria’s newest offering combines both of the restaurant’s signature sales points.

Japan
(burgers • cool • crazy • fast food • food)

Eyeball licking: actually not better than a poke in the eye

Casey Baseel
Jun 19, 2013

Puberty is a rough age. With your hormones insisting that you’re ready to start making some babies right now, yet your mind, parents, and teachers saying you’re really not, courtship can be difficult. In particular, figuring out an appropriate way to clearly show affection, while still respecting proper boundaries, can be a real quandary. Learning to find the proper middle ground, though, is an important part of growing up.

Or you could just do the like the kids at one Japanese elementary school who said the heck with it and went to town licking each other’s eyeballs.

Japan
(gross • weird)

Giant sea eel: fearsome monster or delicious lunch?

Casey Baseel
Jun 19, 2013

The restaurant Fukugawa Tsuribune is famous for tempura, especially its anago don, tempura saltwater eel served over a bowl of rice. The restaurant’s version of this Japanese standard draws fans from all over the Tokyo area to its location 35 minutes by train west of downtown.

Needless to say, the restaurant must be doing something right, and once we heard the rumors that the anago portions are extremely generous, we couldn’t keep ourselves away and made the trip out to the restaurant to try it for ourselves.

Japan
(cool • food • tempura)

Yes, Zima’s robot band will play metal and electronica, as long as you compose it for them

Casey Baseel
Jun 19, 2013

Zima never really took off in the U.S.. Molson Coors’ clear malt beverage never even made it out of puberty in its home market, lasting just 15 years before the last Zima made for American consumption shipped in 2008.

In Japan though, it’s been a solid hit, particularly at clubs. The company recently asked the lofty question of whether the way human beings party is advancing at the same rate of other aspects of our modern lifestyle, and has decided to give it an evolutionary kick in the backside by creating a robot party band.

Japan
(cool • music • robots • technology)

Powered by Honda: the world’s fastest lawnmower

Casey Baseel
Jun 18, 2013

Mention Honda to most people, and they’ll think of a successful car company, if still a few rungs below giants Toyota, GM, and Volkswagen in sheer size. But Honda just happens to be the biggest engine manufacturer in the world, providing power for not just for passenger cars, but also motorcycles, scooters, boats, jet aircraft, and even lawnmowers.

Honda’s most die-hard fans point to the company’s racing pedigree and ease with which its engines can be tuned to make more power, both of which factor into its current project of building the world’s fastest riding mower.

Europe
(cars • cool • crazy • weird)

Family Mart and Hatsune Miku team up to brighten your rainy days with limited edition umbrellas

Casey Baseel
Jun 18, 2013

Each of Japan’s seasons has its own unique charm. Whether it’s the cherry blossoms of spring, fireworks on the beach in midsummer, crimson maple leaves in the fall, or a hot spring surrounded by winter snow, there’s something to enjoy at almost any point of the calendar.

The glaring exception, though, is the few weeks of rainy season during June, when the constant threat of sudden squalls make the weather report about as reliable as a third-rate palm reader. You’re pretty much guaranteed of getting caught in a shower at some point, and if you’re not lucky enough to be around a 100 yen shop at the time, you’re stuck ducking into a convenience store and paying a premium for a clear plastic umbrella you’ll probably throw away as soon as you get home and can swap it for your sturdier regular one.

Thankfully, convenience store chain Family Mart has a new product to take some of the sting out of that situation.

Japan
(anime • cool • Hatsune Miku)

We try McDonald’s new burger with sauce 20 times spicier than Tabasco

Casey Baseel
Jun 17, 2013

Long ago, American automobile manufacturers dominated the industry, until Japanese producers started steadily offering superior products through the 1970s, 80s, and 90s. But following years of eroding sales, U.S. companies have finally stepped up their game and returned to competitiveness, with luxury marquee Cadillac recently recording its biggest sales spurt in decades.

Likewise, fast food restaurants from the U.S. initially dominated the hamburger field in Japan, but Japanese brands such as MOS Burger and Freshness Burger have been progressively eating into their market share. Will history repeat itself with a resurgence of quality American burgers? We sent one of our reporters, on assignment in the U.S., to McDonald’s to try its latest creation, the Bacon Habanero Ranch Quarter Pounder. Would it prove too much for the Japanese palate?

USA
(burgers • food)

Can the flavor of instant noodles with cod roe match the intensity of their hot pink package?

Casey Baseel
Jun 15, 2013

Instant ramen gets by far the most attention, but it’s not Japan’s only quick-fix noodle dish. Peyangu-brand instant yakisoba (stir-fried noodles) are available in just about any convenience store, and are an established hit with kids and adults alike.

Similarly, although the country is rightfully known for its scrumptious sashimi, Japanese cuisine also includes several varieties of tasty fish roe, including ikura (salmon roe) as seen at sushi restaurants and popular white rice topping mentaiko (spicy cod roe).

This month Peyangu instant yakisoba with tarako (plain cod roe) went on sale. Unable to pass up this convergence of our gourmet and lazy tendencies, we picked up a couple packs right away.

Japan
(food • instant noodles • yakisoba)

Heroic dog in Thailand warms our hearts, makes us feel inadequate by comparison

Casey Baseel
Jun 14, 2013

While travelling in Thailand, I was surprised by the large number of unattended dogs roaming about town. Much like the country’s citizens, though, they’re generally good-natured, and you’ll often see the laid-back pooches sleeping peacefully in plazas, next to temples, and along riverbanks.

Thai society appreciates the value of a good nap, but one canine in the city of Ayutthaya has more than just cultural justification for taking a snooze. Pui the Bangkaew dog has earned himself a little bit of rest and relaxation by saving a baby’s life.

SE Asia
(animals • cool • dogs • sweet)

Moviegoers upset about Studio Ghibli anime’s trailer trailing the film they came to see

Casey Baseel
Jun 14, 2013

With the rainy season already here in Japan it’s time to start planning out your summer activities. Anime fans already have July 20 marked on their calendars, being the day when the newest animated film from Studio Ghibli, The Wind Rises, is set to premier. With legendary studio head Hayao Miyazaki back in the director’s chair, expectations are sky high for the tale about Jiro Horikoshi, the designer of the Zero fighter plane used by the Japanese military in World War II.

It’s normal to see trailers for upcoming films when you go to the movies, and some theatres are currently showing an extended four-minute preview for The Wind Rises. What’s unusual is some cinemas’ decision to show the preview directly following the conclusion of the feature film viewers just paid to see.

Japan
(anime • Ghibli • movies)

“Oh no, I forgot to pack my Lamborghini!” Not to worry: this Tokyo hotel has got you covered

Casey Baseel
Jun 13, 2013

Among the numerous luxuries the Conrad Tokyo provides guests is the hotel’s extensive list of amenities, such as uniquely-scented soaps, shampoos and rubber duckies to make bath time in your opulent, free-standing tub just that much better.

Of course, these pale in comparison to the perks offered for the traveler who books a room in the hotel’s newest promotional package, which include a 552-horsepower mid-engined supercar.

Japan
(cars • cool • hotels • sportscars • travel)

Very punny: president of Domino’s Pizza Japan offering one cheesy joke a day

Casey Baseel
Jun 13, 2013

There are plenty of difficulties in learning Japanese, from the thousands of kanji characters you have to memorize to the fact that the language doesn’t have a future tense. Pronunciation, though, isn’t that big of a hurdle. Japanese contains only 47 syllables to master, which may sound like a lot, but is in actuality pretty paltry compared to most other languages.

One of the biggest effects this limited pronunciation repertoire has is that Japanese is filled with homonyms. For example, kyoushi could mean either “a teacher” or “death by way of insanity.” Where there are words that sound alike, there are puns, and now where there are puns, there’s the president of Domino’s Pizza Japan.

Japan
(food • funny • Japanese language • pizza • weird)

Internet survey ranks Japan’s four favorite rice toppings

Casey Baseel
Jun 13, 2013

Something every guidebook mentions about table manners in Japan is that, while almost every restaurant and home keeps a bottle of soy sauce on the table, it’s there to add to things like sashimi and grated radish, and not to be poured on white rice.

This isn’t to say that people in Japan always eat their rice plain, though. A recent Internet popularity poll pitted four of the country’s top rice toppings against each other in a battle royale.

Japan
(food • rice)

To live and dine in L.A.: we find marshmallow ramen in the City of Angels

Casey Baseel
Jun 12, 2013

Among the extensive pantheon of ramen varieties is tsukemen, in which the noodles are served on a dish with a bowl of dipping sauce on the side. My first experience with the dish was in college, when a buddy took me to a tsukemen place that had opened up near our campus in Tokyo that was famous for their sauce made with fish stock. At the time it seemed like a wildly exotic concoction, but little did I know that years later my hometown of Los Angeles would produce an even more outlandish version of the dish: marshmallow ramen.

USA
(cool • desserts • food • ramen • sweets • weird)

Are you man enough for Family Mart’s line of masculine sweets?

Casey Baseel
Jun 12, 2013

So here’s a tricky question: do desserts count as masculine or feminine food? On the one hand, a slice of chocolate cake is just as bold a statement of your culinary decadence as a nice fried pork cutlet. In either case, it’s at least a little wild and macho to eat something with such shaky nutritional value yet unquestionable deliciousness, similar to how I rationalize eating a pack of ham out of the fridge when I’m too lazy to go buy bread for a sandwich as being a natural result of my raging testosterone.

On the other hand, sweets are, well, sweet. Truly red-blooded males can’t even bring themselves to utter the word “sweet” unless they add “taste of revenge” after it while clenching a fist and glaring at the horizon.

Thankfully, Japanese convenience store chain Family Mart is here to help end this confusion with a line of desserts tailor-made for everybody born with a Y chromosome.