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5 cm per Second

Train station ad skillfully invokes Makoto Shinkai to get through to the “smartphone generation”

• Master Blaster
  Oct 4, 2019
• Tweet

Equal parts anime nostalgia and reverse psychology make for an effective billboard.

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• Japan
• (5 cm per Second • advertising • anime • Billboard • driving school • Fukuoka • Makoto Shinkai • Masayoshi Yamazaki • One More Time One More Chance)

• Recent Posts

  • Japanese government hires leading comedy agency to explain national defense spending
  • Starbucks Japan unveils new winter drinkware collection with limited-edition Stanley cups
  • Pokémon doughnuts pop up at Mister Donut, with a new gathering that’s bigger than ever
  • Discount retailers known for massive bargains releases massive Japanese egg sandwich
  • Tokyo to build new crematoriums to meet surging demand

• MOST POPULAR

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  Today

  1. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  2. Pokémon doughnuts pop up at Mister Donut, with a new gathering that’s bigger than ever
  3. Pachinko parlor operator arrested for not obscuring the act of gambling well enough
  4. Starbucks Japan unveils new winter drinkware collection with limited-edition Stanley cups
  5. Discount retailers known for massive bargains releases massive Japanese egg sandwich
  6. First-ever cafe on Tokyo Imperial Palace Garden grounds is now open
  7. Liquid croissant coffee is coming to Japanese stores this month
  8. Japanese government hires leading comedy agency to explain national defense spending
  9. Japan’s free stock image site of muscular men doing whimsical and mundane things reveals rankings
  10. Starbucks Japan reveals this year’s lucky bag, but you’ll have to act fast to get one

  Weekly

  1. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  2. Japan’s TeamLab digital art group is opening a permanent museum in America
  3. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  4. Life-size Monster Hunter dragon statues to be built at Japanese shopping mall
  5. Evangelion announces collaboration with Hard Rock Cafe
  6. Cold Stone is closing its final branch in all of east Japan, but it’s going down singing
  7. Liquid croissant coffee is coming to Japanese stores this month
  8. Studio Ghibli homeware brand’s faux oil lamp brings light, smiles, and Kiki’s Jiji to your home
  9. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  10. Starbucks Japan releases now Tokyo Reserve Roastery Christmas drinkware collection [Photos]

  Monthly

  1. Pokémon Company announces first-ever permanent Pokémon store to open outside Asia
  2. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  3. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  4. Japan’s TeamLab digital art group is opening a permanent museum in America
  5. What’s it like to stay in a Japanese container hotel?
  6. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  7. Chainsaw robots helping keep trains running safely in east Japan [Video]
  8. New Studio Ghibli anime gets extended run at the only cinema in Japan where it’s being shown
  9. Tokyo train station will play Godzilla theme song as new departure melody
  10. Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign

  Yearly

  1. Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
  2. Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
  3. Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
  4. Starbucks Japan releases new drinkware and goods for Valentine’s Day
  5. Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
  6. Japan’s newest Shinkansen has no seats…or passengers [Video]
  7. Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
  8. Japanese ninja certification exam attracts 131 candidates from Japan and abroad
  9. Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
  10. Japan reportedly adding Japanese language skill requirement to most common foreigner work visa

• RECOMMENDED STORIES

  • First-ever cafe on Tokyo Imperial Palace Garden grounds is now open
  • Liquid croissant coffee is coming to Japanese stores this month
  • Japanese government hires leading comedy agency to explain national defense spending
  • Japan’s free stock image site of muscular men doing whimsical and mundane things reveals rankings
  • Starbucks Japan reveals this year’s lucky bag, but you’ll have to act fast to get one
  • Tokyo to build new crematoriums to meet surging demand
  • Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  • Continuing cyberattacks hit Japanese arcade hard [Photos]
  • Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  • Princess Mononoke was going to look totally different, new Studio Ghibli artbook shows
  • Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
  • Starbucks Japan releases now Tokyo Reserve Roastery Christmas drinkware collection [Photos]
  • This is Japan’s best cycling course, but is it fun for bicycling beginners too?
  • Tokaido Lumière Express: Stay overnight inside the Shinkansen from Osaka to Tokyo

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• • Starbucks Japan reveals this year’s lucky bag, but you’ll have to act fast to get one
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