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Optus pulls Australian commercial from YouTube following complaints from Japan
- Oona McGee
Jun 20, 2019 - Tweet
Telecommunications company slammed for using Japanese culture to promote a Samsung product from South Korea.
- Japan
- (ads • Australia • commercials • Japanese food • marketing • Optus • Samsung • Samsung Galaxy S10 • video • wasabi)
Spirited Away voice actors from China recreate iconic scenes from the anime film
- Oona McGee
Jun 18, 2019
New series of posters are total Ghibli cosplay goals.
- China, Japan
- (actors • ads • anime • art • Chinese actors • chinese actress • cosplay • cosplay costumes • cosplayers • Ghibli • Hayao Miyazaki • marketing • movies • posters • spirited away • Studio Ghibli • voice actors)
Too-good-to-be-true fantasy scenario demotivates Japanese commuters who hate their jobs
- Casey Baseel
Jun 18, 2019
Supposedly less-than-perfect jobs both sound a lot better than the ones many people actually have.
- Japan
- (ads • bubble economy • COK • society • trains • work • working in Japan)
Spirited Away posters for first theatrical release in China are stunningly beautiful
- Oona McGee
Jun 17, 2019
A new take on a beloved Studio Ghibli anime film.
- China, Japan
- (ads • anime • art • Ghibli • Hayao Miyazaki • marketing • movies • posters • spirited away • Studio Ghibli)
Avril Lavigne speaks Japanese in new commercial for Laundrin’ 【Video】
- Oona McGee
Jun 6, 2019
The singer sniffs her rooms and gives us a house tour for new nationwide TV ad in Japan.
- Japan
- (ads • air freshener • Avril Lavigne • celebrities • house tour • Japanese • Japanese commercials • Kawaii • Laundrin • laundry detergent • music • video)
Handsome sunblock studs show off their muscles, lack of sunburns in sizzling Shiseido ad【Video】
- Casey Baseel
May 19, 2019
Japan’s buff Swedish-born gardener and his bodybuilding buds get sweaty on the beach.
Stinky armpit smells transform into handsome anime men in hopes of making Japan smell better
- Casey Baseel
May 15, 2019
Feast your eyes upon the Wakki Seven, but don’t breathe too deeply.
- Japan
- (ads • anime • anthropomorphization • anthropomorphized • armpits • deodorant • funny • Gatsby • grooming • gross • video • weird)
Massive manga mural appears in Tokyo station with nearly 100 feet of anime’s biggest stars【Pics】
- Casey Baseel
May 9, 2019
Commuting through Shibuya subway station just got a lot cooler.
- Japan
- (ads • anime • art • Attack on Titan • awesome • COK • cool • Kodansha • manga • Shibuya • Shibuya Station • Shueisha • SNOJ • stations • trains • Weekly Shonen Jump • Weekly Shōnen Magazine)
Student tries to advertise his university club at station, accidentally uses a picture of himself
- Dale Roll
Apr 27, 2019
A hilarious mistake that may end up being a good advertisement after all.
- Japan
- (ad • ads • advertisement • crazy • funny • hilarious • mistake • station • Waseda University • weird)
Nintendo has made maybe the coolest video game pamphlet ever for Yoshi’s Crafted World【Video】
- Casey Baseel
Mar 21, 2019
Crafty designers create an endless loop of origami-style fun out of what looks like a simple sheet of paper.
- Japan
- (ads • awesome • clever • cool • nintendo • Super Mario • video • video games • Yoshi • Yoshi's Crafted World)
Pervert trigger-happy anime vigilante becomes poster boy for Japanese police recruitment campaign
- Casey Baseel
Feb 24, 2019
City Hunter wants you to join the Osaka Prefectural Police, but is he really the right spokesman?
- Japan
- (ads • anime • City Hunter • crazy • funny • Osaka • Osaka Prefectural Police • police • Recruitment • Ryo Saeba • weird)
Naomi Osaka responds to controversial Nissin anime ad that portrayed her with pale skin【Video】
- Casey Baseel
Jan 25, 2019
Tennis star makes first comment regarding Cup Noodle ad that’s drawn accusations of whitewashing.
- Global, Japan
- (ads • anime • controversy • Cup Noodle • instant noodles • Instant Ramen • Nissin • Prince of Tennis • sports • tennis)
There’s no need to care about our staff, because they’re foreigners, says Japanese maid service
- Casey Baseel
Jan 12, 2019
Vague phrasing and fuzzy logic leads to swift backlash.
- Japan
- (ads • culture • foreigners in Japan • housekeeping • internationalism • Japanese language • linguistics • maids • Philippines • scandal • soceity • working in Japan)
Soft wieners for otaku break man’s heart with their anime-style packaging
- Casey Baseel
Jan 11, 2019
Artist’s rendition doesn’t match user’s reality.
“We don’t need an age of women” Japanese commercial says, then hits actress in face with cream
- Casey Baseel
Jan 9, 2019
“I am me” declares actress in video for department stores that’s sparking debate and controversy.
- Japan
- (ads • controversy • crazy • cream • department stores • Sakura Ando • society • video • weird • women's rights)
Overly honest Japanese cocktail ad about the effects of getting drunk gets criticized online
- Casey Baseel
Dec 8, 2018
The message is accurate, but that doesn’t mean it’s right, critics say.
City of Kyoto advertises the charms of living in Japan’s ancient capital using a cute tabby cat
- Dale Roll
Dec 7, 2018
Who better to advertise for you than the Internet’s most beloved furry animal?
Chinese poster for Totoro’s first theatrical release in country has a beautifully subtle secret
- Casey Baseel
Dec 1, 2018
That’s not a forest or a field Hayao Miyazaki’s characters are walking through.
- China, Japan
- (ads • anime • art • Hayao Miyazaki • movies • My Neighbor Totoro • posters • Studio Ghibli • Totoro)
Japanese company uses real futons as advertising posters on Tokyo trains
- Oona McGee
Nov 29, 2018
Passengers are going crazy for the mini futons, saying they wish they could snuggle up to them on their daily commute.
- Japan
- (ads • advertisements • futons • Japanese trains • marketing • Nishikawa • trains)
Pantene ad asks why people in Japan are forced to look the same when job hunting
- Oona McGee
Sep 29, 2018
Hair care brand shines a light on outdated practice that forces women to sport the “job-hunting hairstyle” in order to gain employment.
- Japan
- (ads • advertising • feminism • hair • hairstyles • Japanese ads • Japanese jobs • job hunting • marketing • Pantene)
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Recent Posts
- KFC now sells takikomi gohan rice boxes in Japan, if you know where to look for them [Taste test]
- Japan’s upcoming Romancecar train seeks to end intimacy with its super-wide seats
- Yakuza boss sues expressway owners for discrimination against criminals
- KFC Japan starts selling soft-serve ice cream at select locations, and they’ve even put it in a biscuit
- Is hamburger patty ramen a case of too many good things in one bowl? Let’s find out! [Taste test]
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MOST POPULAR
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Today
Tokyo cracks down on Airbnb-style rentals with new laws limiting operator days and more
KFC now sells takikomi gohan rice boxes in Japan, if you know where to look for them [Taste test]
Japan’s upcoming Romancecar train seeks to end intimacy with its super-wide seats
Starbucks Japan reveals new Joyful Capsule gacha toy release date
Historical-themed illumination display returns to Osaka Castle this winter
Tokyo neighborhood adds new “smart trash cans” to deal with increasing amounts of tourist litter
Yakuza boss sues expressway owners for discrimination against criminals
America’s first-ever permanent One Piece store is now open [Photos]
Japanese viewers of Godzilla Minus Zero angered by unusual number of restroom goers
KFC Japan starts selling soft-serve ice cream at select locations, and they’ve even put it in a biscuit
Weekly
- Tokyo cracks down on Airbnb-style rentals with new laws limiting operator days and more
Starbucks Japan unveils new winter drinkware collection with limited-edition Stanley cups
Pachinko parlor operator arrested for not obscuring the act of gambling well enough- America’s first-ever permanent One Piece store is now open [Photos]
Two Tokyo neighborhoods to gather on bridge and shift their recognized border through tug-of-war- Tokyo neighborhood adds new “smart trash cans” to deal with increasing amounts of tourist litter
New Era celebrates three decades of Pokémon with new 30th anniversary cap line [Photos]
Pokémon card game’s expansion features art from Fist of the North Star creator
Pokémon doughnuts pop up at Mister Donut, with a new gathering that’s bigger than ever
Japan’s new matcha vending machines serve freshly prepared matcha in five different strengths
Monthly
Pokémon Company announces first-ever permanent Pokémon store to open outside Asia
Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
Japan’s TeamLab digital art group is opening a permanent museum in America
Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
Chainsaw robots helping keep trains running safely in east Japan [Video]
New Studio Ghibli anime gets extended run at the only cinema in Japan where it’s being shown
Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign
Studio Ghibli creates illustrated Kyoto sightseeing map, available at any 7-Eleven Japan store
Starbucks Japan unveils new Christmas goods for 2026, with exclusive holiday surprises
Yearly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
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RECOMMENDED STORIES
Tokyo neighborhood adds new “smart trash cans” to deal with increasing amounts of tourist litter
Yakuza boss sues expressway owners for discrimination against criminals
America’s first-ever permanent One Piece store is now open [Photos]
Japanese viewers of Godzilla Minus Zero angered by unusual number of restroom goers
KFC Japan starts selling soft-serve ice cream at select locations, and they’ve even put it in a biscuit
Is hamburger patty ramen a case of too many good things in one bowl? Let’s find out! [Taste test]
Pachinko parlor operator arrested for not obscuring the act of gambling well enough
Why people in Japan hardly ever say “sayonara,” and what they say instead
Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
Starbucks Japan unveils new winter drinkware collection with limited-edition Stanley cups
Japanese drivers reminded to look out for drunk people passed out on the road this holiday season
Pokémon card game’s expansion features art from Fist of the North Star creator
Amazing Japanese yogurt spoon scoops up every last drop of dairy effortlessly
Japanese hoodie for cat-loving gamers will keep you and your feline friend warm and fuzzy [Pics]
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