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“A Computer Thinner than a ¥1 Coin!!!” Toshiba’s Way with Words Raises Eyebrows Across the Internet

Philip Kendall
Sep 23, 2012
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Picture the scene- a businessman walks on to the set of reality TV show Dragon’s Den (which, would you believe, originated in Japan as Manē no Tora?). He sets a briefcase down on a black leather stool, adjusts his necktie and, staring the affluent entrepreneurs straight in the eye, confidently proclaims:

“Dragons, I am here today to present to you a marvel of modern technology. The pinnacle of human engineering. Never before has humankind witnessed such a feat of industry. I am about to present to you… a notebook computer thinner than a single one yen coin!”

The dragons look at one-another in awed silence. All five of them lean forward in their seats.

“Thinner than a coin?? That’s incredible!” splutters one of the millionaires, his hungry eyes flashing.

Internet, Japan
(1 yen coin • advertising • cheeky • laptop • thin • toshiba)

【TGS 2012】 Sega Invades Tokyo Game Show with Monster Bag, Dominates Show

Philip Kendall
Sep 23, 2012

“Swaaaaag!”

Although it’s often easy to forget, what with all those games to be played and women in skimpy costumes to pretend not to be staring at, Tokyo Game Show, like every other trade show of its kind, is really all about one thing for the companies attending- advertising and self-promotion.

So when the games have been played, the doors have been closed and the booth girls are just lifeless still images on an otaku’s hard-disk, what remains? Why, of course, the freebies! The swag that seems like an amazing idea until you ride the train home with it and realise that, outside of the event setting with every other guy carrying the same junk, you look faintly ridiculous.

And TGS had it by the bucket-load.

But Sega, the house that built Sonic the Hedgehog and dozens of other gaming greats, pulled out all the stops this year, and, proving that size really does matter, absolutely dominated the show. Read More

Japan
(advertising • bag • freebies • huge • Sega • swag • TGS • Tokyo Game Show)

Man Offers to Cover His Body in Advertisements, Rides Japan’s Busiest Train All Day

Michelle Lynn Dinh
Sep 5, 2012

Would you buy a product that was advertised on a man’s crotch?

A few companies in Japan think you would. Currently on Yahoo Japan’s auction site, a man is offering to ride the Yamanote line, one of Japan’s busiest train routes, decked out in advertisements for an entire day. His unique service has already received 20 bids.

Japan
(advertising • human advertisement • human billboard • Japan train advertising • only in Japan)

Japanese Clothing Ad Gives Us a Glimpse at the Real Japan

Master Blaster
Aug 27, 2012

People often ask me why I moved to Japan and I say “to be with people like me – with blonde hair and blue eyes.” Japan is a homogenous country to be sure, but a recent advertisement from clothing chain COMME ÇA ISM boldly challenges this mistaken stereotype that Japan is full of Japanese people.

It’s actually full of white people!

Japan
(advertising • caucasian • comme ca ism • doing it wrong)

Free Underwear! Innovative Business Set to Give Away Up to 7 Pairs a Month

Master Blaster
Aug 19, 2012

I have to admit, I’m the kind of guy who clings to his underwear until it’s little more than two threads attached to a stretched out, useless elastic band. Guys tend to be creatures of habit and would rather put up with worn down shorts than go to the store to buy new ones.

Freepan (short for Free Pants) is a totally new patented service prepared to send up to seven free pairs of underpants every month – with free delivery!

Catch? Yes, there are a couple catches but not as bad as you might imagine.