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beauty

Japan has a new cute and clever sunblock for cat lovers

• Casey Baseel
  May 20, 2026
• Tweet

The adorable bottle is only part of what makes this a fun and convenient way to protect yourself from UV rays.

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• Japan
• (animals • beauty • Biore • cats • clever • COK • cute • skincare • SNJO • sunblock • sunscreen • wellness)

Japan now has fish-shaped soy sauce bottle hand cream

• Oona McGee
  Dec 18, 2024

Still serves up soy, but in a different way.

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• Japan
• (beauty • bento • COK • cool • crazy • cute • food • hand cream • Heso • Heso Productions • Japanese food • LOL • Osaka • sashimi • shopping • souvenir • soy • soy sauce • soy sauce bottle • sushi • weird)

Dove ad slams Japanese beauty ideals, backfires with complaints from public instead

• SoraNews24
  Oct 10, 2024

“No more kawaii standards” draws backlash in Japan.

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• Japan
• (ads • advertising • beauty • beauty ideals • Dove • Japanese ads • Japanese beauty • Japanese beauty standards • Japanese women • marketing • news • twitter)

100-year-old brush shop in Tokyo sells a Japanese body brush that’s painfully good

• Oona McGee
  Nov 11, 2023

Mr Sato treats his skin to a beauty product that’s surprisingly painful. 

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• Japan
• (Asakusa • bathing • baths • beauty • brush • brushes • COK • cool • crazy • culture • fashion • Mr. Sato • products • shops • SNJO • Tokyo • tradition)

Are 100-yen shop Daiso’s gel nail polish strips a good dupe for salon quality nails? Let’s find out

• Dale Roll
  Jul 27, 2023

How cheap is too cheap when it comes to nail art? 

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• Japan
• (100 yen shops • 100-yen stores • beauty • COK • Daiso • gel nails • manicures • nail polish • nails • SNJO)

Have a refreshing summer night’s stay in Kyoto with the Yojiya Pretty Girl Room Stay in Gion

• Dale Roll
  Jun 12, 2023

Cooling beauty products, minty fresh sweets, and a beautiful hotel–what else could you want?

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• Japan
• (beauty • chocolate mint • Gion • hotel • hotel plan • Kyoto • mint • OMO5 Kyoto Gion • summer • vacation • Yojiya)

We try a hot pink poncho meant to turn your at-home bath into a sauna experience

• Dale Roll
  Apr 6, 2023

And boy did we sweat!

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• Japan
• (bath • beauty • Masanuki Sunakoma • ofuro • product testing • sauna • sweat)

Does getting a perm help hide the thinning hair spots on your head? We try it and find out

• Dale Roll
  Nov 14, 2022

Inspired by a celebrity, our reporter tries a simple solution. 

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• Japan
• (balding • baldness • beauty • hair • hair style • Kouhey • perm • thinning hair)

Rice bran, the skincare product used by Japanese women for centuries and now Chloë Grace Moretz

• Katie Pask
  Nov 10, 2022

The American actress chatted to Vogue Magazine about her beauty secrets, with one in particular thrilling Japanese fans.

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• Japan, USA
• (beauty • celebrities • Chloe Grace Moretz • Japanese make-up • make-up • movies • rice • rice bran • skincare • traditional skincare • video)

Real-life Spirited Away train line found in Japan?

• Oona McGee
  Nov 3, 2022

Waterside train route in rural Japan looks like a scene from a Studio Ghibli film.

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• Japan
• (beauty • Bekanbeushi Marsh • Ghibli • Hokkaido • Japanese trains • Lake Akkeshi • marshland • photography • photos • spirited away • Studio Ghibli • trains • travel • twitter • wetlands)

We try super spicy lip plumping gloss to see if it works…and “we” means everyone in the office

• Dale Roll
  Jun 9, 2022

Whose lips plumped up the most with this K-beauty brand lip gloss? We find out!

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• Japan
• (beauty • cosmetics • K-beauty • Keybo • lip gloss • lip plumper • makeup • Mariko Ohanabatake)

This unstaffed Japanese train station is like a Ghibli anime come to life

• Oona McGee
  Jun 5, 2022

Little-known gem has one of the most beautiful views in Japan.

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• Japan
• (Arimagawa Station • beauty • COK • countryside • Ghibli • Japanese train stations • Japanese trains • nature • Niigata • off the beaten path • off the beaten track • seaside • SNJO • train stations • trains • travel)

You’re not supposed to drink this special sake from Japan【Non taste-test】

• Casey Baseel
  May 17, 2022

Suppin doesn’t have a place at the table, but it’s definitely got a spot in our home now.

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• Japan
• (alcohol • baths • beauty • COK • cool • drinks • sake • SNJO • weird)

Channel your favorite Pokémon with new Pokémon-inspired nail polish colors

• Dale Roll
  Apr 14, 2022

Both adults and children can celebrate their love of Pokémon through nail polish with this line!

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• Japan
• (beauty • color • fashion • nail polish • nails • Pokemon • uka)

Razor company Schick Japan to to promote body positivity by discarding the phrase “unwanted hair”

• Dale Roll
  Apr 13, 2022

Schick doesn’t want you thinking about body hair as a bad thing!

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• Japan
• (beauty • beauty standards • body hair • hair • Schick • shaving)

Here’s what happens when you take medicine and supplements for baldness for two years straight

• Dale Roll
  Jan 24, 2022

Our reporter shows before and after photos that are quite impressive!

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• Japan
• (balding • baldness • beauty • Go Hatori • hair • hair treatments • medical treatment • medicine)

New Year lucky bag from makeup giant Shu Uemura may disappoint makeup buffs but thrill otaku

• Katy Kelly
  Jan 7, 2022

Maybe the real luxuries are the pirates we met along the way.

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• Japan
• (anime collaboration • beauty • cute • fashionable • Fukubukuro Roundup 2022 • Ikuna Kamezawa • Lucky Bag Roundup • Lucky Bag Roundup 2022 • makeup • makeup brush • makeup palette • One Piece • Shu Uemura)

We get our hands on a coveted Yodobashi lucky bag, this time the beauty and health gadget box

• Dale Roll
  Jan 5, 2022

Does Yodobashi Camera live up to expectations with its highly popular lucky bags?

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• Japan
• (beauty • beauty products • fukubukuro • fukubukuro 2022 • Fukubukuro Roundup 2022 • health • health and beauty • Ikuna Kamezawa • japanese beauty products • Lucky Bag Roundup 2022 • Lucky Bags • lucky bags 2022 • Yodobashi Camera)

Magical train ride through Japan’s autumn leaves is like travelling to a different world【Video】

• Oona McGee
  Nov 28, 2021

Rail company makes passengers dreams come true at this special “Maple Tunnel” in Kyoto. 

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• Japan
• (autumn • autumn festival • autumn foliage • autumn leaves • beautiful • beauty • fall • fall foliage • fall leaves • Japanese trains • Kyoto • tourism • tourist sites • trains • travel • videos • wow)

Cosplay makeup hack: How to bring anime sparkle to your eyes

• Oona McGee
  Nov 2, 2021

Sailor Moon is here to give us a tutorial in transformation magic!

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• Japan
• (accessories • anime • beauty • COK • cosplay • cute • fashion • Magical girl • makeup • makeup tutorial • manga • Sailor Moon • SNJO)

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• Recent Posts

  • Does Tokyo need self-driving taxis? Waymo thinks so, plans to launch fleet soon
  • Snow Salt Soft Cream Cafe & Bar for grown-ups opens in Tokyo’s Ueno area with a bookish surprise
  • New Ranma 1/2 anime tableware and lifestyle goods are appropriately multi-faceted [Photos]
  • Tokyo to repaint streets over rule that makes it impossible for cars to pass bicycles
  • Japan’s new Pokémon Poké Ball hotel releases new details, and it’s giving away free stays [Video]

• MOST POPULAR

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  Today

  1. Ghibli/Kyoto crossover artwork decorates goshuin papers for Zen and Ghibli art exhibition [Pics]
  2. Tokyo to repaint streets over rule that makes it impossible for cars to pass bicycles
  3. Pokémon Adidas crossover sneaker line releases in Japan, gives your feet Pikachu hugs [Pics]
  4. Snow Salt Soft Cream Cafe & Bar for grown-ups opens in Tokyo’s Ueno area with a bookish surprise
  5. Japan’s new Pokémon Poké Ball hotel releases new details, and it’s giving away free stays [Video]
  6. Does Tokyo need self-driving taxis? Waymo thinks so, plans to launch fleet soon
  7. New Ranma 1/2 anime tableware and lifestyle goods are appropriately multi-faceted [Photos]
  8. Are Japanese temples on Mt Koya cashing in on the foreign tourism boom?
  9. Can hanging a handy fan on your crotch keep you cool in the Tokyo summer? SN24 investigates
  10. Making the latest social media snack sensation in Japan, Dot Butter

  Weekly

  1. Studio Ghibli releases new onigiri rice ball-shaped lunch bag for Kiki’s Delivery Service fans
  2. How to watch Studio Ghibli’s new anime in Japan, with a special after-dark outdoor screening for Halloween
  3. Two American women attempt to smuggle US$1 million worth of cannabis into Tokyo for a free trip to Japan
  4. Mt. Fuji may soon require off-season climbers to register with government or pay for their rescues
  5. New Shinkansen platform vending machine sells local-flavor treats from 127-year-old snack maker
  6. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  7. Can hanging a handy fan on your crotch keep you cool in the Tokyo summer? SN24 investigates
  8. Making the latest social media snack sensation in Japan, Dot Butter
  9. Burger King goes viral in Japan for opening new store in a Japanese-style building
  10. Starbucks Japan unveils first-ever vending machine, with an exclusive coffee drink

  Monthly

  1. 7-year-old boy left behind on Mt. Fuji by his own dad
  2. Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
  3. Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
  4. Studio Ghibli unveils new anime calendars and diary planners for 2027
  5. Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
  6. Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
  7. Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
  8. 12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
  9. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  10. Kyoto temple bans visitors from wearing kimono

  Yearly

  1. Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
  2. Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
  3. Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
  4. Starbucks Japan releases new drinkware and goods for Valentine’s Day
  5. Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
  6. Japan’s newest Shinkansen has no seats…or passengers [Video]
  7. Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
  8. Japanese ninja certification exam attracts 131 candidates from Japan and abroad
  9. Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
  10. Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】

• RECOMMENDED STORIES

  • Does Tokyo need self-driving taxis? Waymo thinks so, plans to launch fleet soon
  • New Ranma 1/2 anime tableware and lifestyle goods are appropriately multi-faceted [Photos]
  • Are Japanese temples on Mt Koya cashing in on the foreign tourism boom?
  • Can hanging a handy fan on your crotch keep you cool in the Tokyo summer? SN24 investigates
  • Making the latest social media snack sensation in Japan, Dot Butter
  • Japan’s new delicious dark horse sweet potato dessert drink is waiting at a beef bowl chain
  • Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  • Starbucks and clothing brand Beams team up for launch of second collaborative core collection
  • The confusing enjoyment of our day-trip bus tour from downtown Tokyo to Yamanashi [Photos]
  • 7-Eleven Japan’s Ramen Machine is a viral hit, but there’s one glaring problem
  • Studio Ghibli releases new onigiri rice ball-shaped lunch bag for Kiki’s Delivery Service fans
  • 7-Eleven Japan releases a Kebab Sandwich… but does it really taste like a street-stall kebab?
  • Burger King goes viral in Japan for opening new store in a Japanese-style building
  • Does washing rice in this Japanese pouch really make it more delicious?

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