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Candy Crush

Meanwhile, in Japan: Puzzle game Candy Crush hires girl’s nails as advertising space

• Fran W
  Mar 31, 2014
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Japan knows a thing or two about human billboards. And now, from the PR company that brought the world adverts stuck to girls’ thighs on the condition that the girls wear short skirts and knee-high socks, comes a brand new marketing idea: Candy Crush are sponsoring this girl’s fingernails, with a wacky, candy-based design that’s as bold and colourful as the game itself.

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• (advertising • Black Diamond • Candy Crush • harutamu • nail art • video games)

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  1. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
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  2. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
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  Yearly

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