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Japanese Clothing Ad Gives Us a Glimpse at the Real Japan

• Master Blaster
  Aug 27, 2012
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People often ask me why I moved to Japan and I say “to be with people like me – with blonde hair and blue eyes.”  Japan is a homogenous country to be sure, but a recent advertisement from clothing chain COMME ÇA ISM boldly challenges this mistaken stereotype that Japan is full of Japanese people.

It’s actually full of white people!

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• Japan
• (advertising • caucasian • comme ca ism • doing it wrong)

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