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fantasy sports

Japanese boat racing turns to fantasy sports to boost fanbase, may have turned too far

• Master Blaster
  Nov 11, 2015
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Despite being one of the few legal forms of gambling in Japan, boat racing (kyotei) is not enjoyed by most people. Many Japanese people have never been to a race and would struggle to give you directions to one of the large-scale venues across the country where they take place.

So Boat Race Biwako has taken the daring move of implementing a new promotional campaign of hardly even acknowledging the existence of boats and instead starting a fantasy sports system based on a quintet of doe-eyed moe girls…because it just wouldn’t be Japan if they hadn’t.

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• Japan
• (boat racing • fantasy sports • kyotei • moe)

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