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Those freaky Hello Kitty contact lenses are back, and this time she brought friends!

Those freaky Hello Kitty contact lenses are back, and this time she brought friends!

As cute as we thought they were, when we first heard about Hello Kitty contact lenses last summer, we weren’t entirely sure they’d catch on. Was there really a market for this kind of thing, particularly at the contacts’ price point of 5,800 yen (US$57) per set?

You should never underestimate Japan’s queen of licensed merchandise though, as Kitty-chan’s making a return trip to people’s irises, and this time, she’s even bringing a couple of her Sanrio pals with her. And it’s not just fashion that marches along, but technology and production techniques, too, as the new contacts cost less than half what the old ones did.

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A Maasai tribesman in Ginza: How Tokyo fashion empowers women a world away in Africa 【Photos】

A Maasai tribesman in Ginza: How Tokyo fashion empowers women a world away in Africa 【Photos】

Glitzy Ginza is a high-end shopping district in Tokyo that attracts luxury brand flagship stores, ladies who lunch, and businesspeople with cash to burn. But if you happen to be there this week, you might spot something very incongruous in this moneyed mecca: a Maasai tribesman selling shoes.

William hails from Kenya, where he is the head of a Maasai tribe, and the shoes he is here to promote are a Spanish brand called Pikolinos. So how did an African tribesman end up in the Japanese capital selling European shoes?

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Deconstructing Lolita fashion

Since Her Excellency Tomomi Inada, Minister in charge of Japan’s “Cool Japan” strategy, visited New York, JapanCulture•NYC has been trying to define “Cool Japan” as it relates to New Yorkers. The broad range of the term can encompass an overwhelming number of areas: Food, fashion, design, travel, the list goes on.

To focus on one type of fashion, JapanCulture•NYC turns to the expertise of New York-based accessories designer Jen Green, who attended Japan Society’s Lolita fashion discussion on February 5. In this special guest post, Jen deconstructs the Lolita look and phenomenon for the uninitiated.

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Bizarre Tokyo shop sells retro sunglasses by the literal bowlful

Before you jump directly to the comments section to scold me about the proper usage of “literal” and the dangers of hyperbole, just know first off that the long-running Ikebukuro institution *Rougan Megane Hakubutsukan (*老眼メガネ博物館, or literally, “Aging Glasses Museum”) actually sells bowls full of retro sunglasses. And for just 280 yen (US$2.80) at that.

And, besides enabling writers like me to use the phrase “literal bowlful” in relation to something that isn’t a food item, Rougan Megane Hakubutsukan defies expectations in a lot of other ways, too.

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Japanese fashion mag’s bust augmenting technique: button your shirt wrong

 

It’s often said that the way to a man’s heart is through his stomach, which in many ways is true. However, society generally frowns upon the practice of unattached women wandering around town carrying trays of delicious steak in order to attract a mate. When steak isn’t available, though, breasts make a handy substitute for catching a guy’s attention.

Now, a women’s fashion magazine in Japan claims it’s discovered a technique to instantly visually enhance any woman’s bust size, and all it requires is a button-up shirt.

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New hands-free binoculars let you see far, look like something out of One Piece

Don’t you hate it when you’re out birding in Tibet and you spot a Sillem’s Mountain Finch? The find itself is great of course, but immediately upon sighting it you want to light up a cuban cigar in order to celebrate, in accordance with birdwatching tradition. The problem, is you have to put down your binoculars to do so, thus potentially losing sight of the rare bird.

To address this problem that we all must deal with at one point in our lives, a Shanghai wholesaler is offering “Meganegata Sogankyo” or “Glasses-type Binoculars” which allow you to see long distances while retaining the use of both your hands, in the most steampunk way possible.

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High-end Japanese farm wear now available for public consumption

Last year, Osaka-based heavy manufacturer Yanmar unveiled some major changes to their line-up. Hoping to breathe fresh life into the age-old life of farming, they designed a bad-ass tractor and futuristic farming wear.

Since then, the rest of us have had to deal with uppity Japanese farmers walking around town in their high-end fashions with their noses firmly aimed at the sky. They say they’re just avoiding the manure smell, but everyone knows what really stinks.

However, now Yanmar is letting us lowly peasants get a taste of the high life, by releasing a limited number of their cutting-edge farm wear for sale to the general public. As you can imagine, this kind of fashion doesn’t come cheap.

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Swanky Sailor Moon styles selling now at Tokyo department store

With three months to go until the delayed beginning of the long-awaited new Sailor Moon TV series, fans have a lot of time on their hands. Some have filled this with dressing their dogs up like characters from the hit anime, while others have undressed to reveal their Sailor Moon lingerie.

But what if you want not just anime-themed underwear, but outerwear as well? If that’s the case, one Tokyo department store is ready to be your one-stop shopping destination with a whole store of clothing inspired by the pretty guardian herself, Sailor Moon.

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“Sausage bread boys” – The heavy-set men set to become Japan’s most eligible bachelors

For the past several years, the three most fashionably ideal body types in Japan have been ‘slim,’ ‘slender,’ and ‘easily tossed about by a light spring breeze.’ And while like most societies, Japan generally casts a sterner eye on women than men with a higher than average body-fat percentage, this “skinny is best” mentality has largely applied to males as well, as any guy who’s tried on a pair of pants at a fashionable Tokyo retailer can attest to.

Recently, though, a shift seems to be occurring, with a rise in popularity of heavier women who have been dubbed “marshmallow girls,” who’ve even formed an idol singer unit now and won legions of fans.

Next, it seems like Japan might be poised to show some big love for big guys, with one magazine heralding the upcoming age of what it’s calling “sausage bread boys.”

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“Business Nail” – the latest trend among young Japanese businessmen looking to get ahead

In a country where concepts like uniformity and social cohesion are praised from kindergarten to retirement, and where those who seek out their own paths are considered quirky at best and troublesome renegades at worst, it is difficult for young professionals in Japan to stand out and make a name for themselves. For men especially, who more often than not must don the same black suit, white shirt and neutral-coloured necktie combo as their millions of peers, it’s easy to become just another face in the commuter crowd.

But a new generation of young businessmen has recently started bucking social trends in order to do precisely what they were always discouraged from: stand out and get noticed. Known as bijinesu neiru (“business nail”), thousands of men working in industries from pharmaceuticals to video game design are now paying hundreds of dollars a week to have their fingernails prettied up with gemstones, pastel-pinks, hearts and even company logos, with many claiming that, since getting their nails done, they have been rewarded with pay rises and promotions, and now have more friends and lovers than they could ever have dreamed.

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Is North Korea really forcing its young men to get Kim Jong-un’s haircut? Probably not…

When it comes to North Korea it is almost impossible to tell the difference between truth and rumor. And, you know, the reclusive country really has to shoulder some of the blame here–it’s hard to do fact checking when your subject responds to questions with poorly aimed missile launches!

However, when news broke last week that Pyongyang was now requiring all male university students to cut their hair like Kim Jong-un, we couldn’t stop an eyebrow from rising and thinking, “Wait, really?” As for whether or not it’s true, well, we think we have a solid answer…or as close to a solid answer as you can get when it comes to North Korea.

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Cat shoes – so you’ll always land on your fashionable feet

With feline-inspired marshmallows, lattes, and confectionaries, you could actually spend the whole day in Japan consuming nothing but cat-shaped treats. But while that diet would easily help you meet your recommended daily requirements of cuteness, there’re also a lot of calories in those feline-inspired delicacies.

Still, there’s nothing wrong with the occasional indulgence, as long as you also get enough exercise to balance the scales as opposed to tipping them. Going for a nice, after-dessert walk can be a great way to burn off some of those calories you just took in, and it only makes sense that if your love of cats is what got the cycle started, it should be there with you for the next step, too, with these cat-shaped shoes from online retailer Rakuten.

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Guy proves women’s makeup works eerily well on dudes too

If there’s one thing women are probably consistently jealous of men about, it’s the fact that a girl often feels that she has to go through a whole morning ritual that can last 20 minutes to an hour or two before they feel comfortable showing their faces in public, whereas guys can just hop out of bed, put on some pants (probably the same ones as the day before) and stroll out the door in 30 seconds flat if need be, and no one would be any the wiser.

But, if this Japanese dude is any indication, the fellas may have been doing it wrong the whole time and, just maybe, all that hard work on women’s part is worth the trouble after all. Here are some before/after photos of cosplaying Twitter user Chyaraizumi with and without women’s makeup on:

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Fashion Update: Lobster is the new black

With only a day left before the dreaded sales tax hike in Japan, this is truly the zero hour for you to get your last-minute impulse buys in. And what could be more impulsive than buying this lobster-shaped clutch bag for the low low price 50,400 yen (US$490)!?

It’s not getting any cheaper folks!

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Yoppi and the Fashion Factory: One man’s magical makeover in Shibuya

On the surface, a lot of guys don’t seem to put much effort into their appearance. This is often mistaken for sheer laziness or apathy, but in these cash strapped times, many men simply lack the funds to look as stylish as they want to.

One such man is Omocoro’s Yoppi, or as he’s known to the rest of the world, “that Japanese guy who was caught looking at cartoon porn on the train.” Struggling on a blogger’s budget he resorts to bland colors and patternless pants. That is until one fateful day when he heard of a contest in the fashionably elite area of Shibuya which promised to make his dreams of looking good come true.

Here is his story.

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Tokyo’s Sanrio Puroland to host special “necogirls” Grand Prix event on March 29

If you happen to be a fan of cats, have a penchant for ridiculously cute Japanese idol culture, and will be in Tokyo later this week, then there’s an event you simply have to check out! Sanrio Puroland, an indoor theme park dedicated to the characters of Sanrio (think Hello Kitty!), will be hosting a “Neco 1 Grand Prix” on Saturday, March 29 focusing on “necogirls.”

The necogirls (neko = cat in Japanese) are a group of young women who express their love for cats in their adorable and quirky fashion style, which you can bet will always include a pair of cat ears. This event will serve as PR for the girls and will include a special contest held onstage. You can even interact with them and take cutesy pictures together. Just be ready to dodge the hordes of Japanese girls screaming kawaiiiii (cuuuute!) at the top of their lungs!       

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Video of dancing girls reminds us of Japan’s weird ’90s street fashion

Once a common sight on the streets of Tokyo’s Shibuya youth district, women decked out in the alternative ganguro style are now rare…which makes it all the more strange that an online video of five ganguro girls dancing in a classroom has recently popped up!

Apart from its randomness, the video is actually pretty fun and infectious, and makes us nostalgic for other wacky Japanese street fashions. After seeing their moves, you might even want to get up and dance, too!

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6 things Japanese expats miss most about Japan

As you may have noticed, we here at RocketNews24 are definitely not shy about giving out our opinions about life in Japan. But although you’ve heard plenty about what we think are the best and worst parts of living in the country, we thought it would be interesting to look at what Japanese people think of their own country.

After living and working abroad for a while, Japanese expats coming back home may find themselves thinking they’ve lost touch with their own culture. But we found a list of things that Japanese expats say are some of the best parts of life in Japan that you just can’t find anywhere else. Click below to find out the six things that Japanese citizens living overseas miss most about home!

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Evangelion loafers – Never worry about tying your shoes or failing to make an impression

Although the designs of smash hit anime Evangelion’s titular titanic robots are ingrained on the psyches of animation and science fiction fans the world over, early on it had a bit of an uphill battle. Compared to the lines of other mecha franchises like Gundam, the Evas were downright gangly. Evangleion’s war machines resembled slouchy adolescents, right down to their feet where instead of the knightly armored boots of their predecessors, the Eva’s appeared to be wearing ordinary shoes.

Now fans can bring things full-circle with a line of Evangelion loafers.

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The power of the Japanese schoolgirl outfit is so miraculous it can create food

On a recent trip back home to Los Angeles, I was going through the closet in my old room when I came across the jersey I wore back when I played football. While I don’t expect to have a chance to play the sport anytime soon, I still couldn’t bring myself to throw it out. It’s one of the few mementos from my student days, and even if I’m never going to wear it again, there’s too much sentimental value for me to just get rid of it.

Many Japanese adults feel the same way about their school uniforms, hanging onto the clothes they wore day in and day out long after graduation. The outfit can serve as a humble reminder of where you came from, or a nostalgic pick-me-up when you’re feeling down.

Or, if you’re a woman, your old school uniform can also be your ticket to a free meal.

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