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Japanese beauty brand drops the word “whitening” from its products

• Oona McGee
  Mar 30, 2021
• Tweet

Kao leads the way in eliminating the notion of “white is beautiful” in the skincare industry.

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• (beauty • Black Lives Matter • BLM • foundation • japanese beauty products • Japanese beauty standards • Kao • makeup • skincare • whitening)

• Recent Posts

  • Starbucks Japan releases now Tokyo Reserve Roastery Christmas drinkware collection [Photos]
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  • This hot spring near Osaka’s Kansai Airport resolves the pick-two-out-of-three bathhouse dilemma
  • Starbucks Japan invites us to par-tea with its new Earl Gray Frappuccino [Taste test]
  • Tokyo Skytree set to offer breathtaking Diamond Fuji natural phenomenon view this month

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  Today

  1. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  2. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  3. Starbucks Japan releases now Tokyo Reserve Roastery Christmas drinkware collection [Photos]
  4. Japanese government announces criteria for creating backup capital of Japan
  5. Japan’s TeamLab digital art group is opening a permanent museum in America
  6. This hot spring near Osaka’s Kansai Airport resolves the pick-two-out-of-three bathhouse dilemma
  7. Japan’s mini Shikoku Pilgrimage walking tour left us feeling immensely satisfied
  8. Tokyo Skytree set to offer breathtaking Diamond Fuji natural phenomenon view this month
  9. Starbucks Japan invites us to par-tea with its new Earl Gray Frappuccino [Taste test]
  10. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan

  Weekly

  1. Japan’s TeamLab digital art group is opening a permanent museum in America
  2. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  3. Starbucks Japan unveils new Christmas goods for 2026, with exclusive holiday surprises
  4. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  5. Life-size Monster Hunter dragon statues to be built at Japanese shopping mall
  6. Studio Ghibli homeware brand’s faux oil lamp brings light, smiles, and Kiki’s Jiji to your home
  7. Modern exosuits are opening up ancient Japanese castle climbs to everyone
  8. Evangelion announces collaboration with Hard Rock Cafe
  9. Starbucks Japan releases “Let’s Par-TEA!” Frappuccino and drinks for the holiday season
  10. Cold Stone is closing its final branch in all of east Japan, but it’s going down singing

  Monthly

  1. Pokémon Company announces first-ever permanent Pokémon store to open outside Asia
  2. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  3. What’s it like to stay in a Japanese container hotel?
  4. Japan’s TeamLab digital art group is opening a permanent museum in America
  5. Chainsaw robots helping keep trains running safely in east Japan [Video]
  6. New Studio Ghibli anime gets extended run at the only cinema in Japan where it’s being shown
  7. Tokyo train station will play Godzilla theme song as new departure melody
  8. Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign
  9. Studio Ghibli creates illustrated Kyoto sightseeing map, available at any 7-Eleven Japan store
  10. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect

  Yearly

  1. Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
  2. Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
  3. Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
  4. Starbucks Japan releases new drinkware and goods for Valentine’s Day
  5. Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
  6. Japan’s newest Shinkansen has no seats…or passengers [Video]
  7. Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
  8. Japanese ninja certification exam attracts 131 candidates from Japan and abroad
  9. Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
  10. Japan reportedly adding Japanese language skill requirement to most common foreigner work visa

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  • This hot spring near Osaka’s Kansai Airport resolves the pick-two-out-of-three bathhouse dilemma
  • Japan’s mini Shikoku Pilgrimage walking tour left us feeling immensely satisfied
  • Tokyo Skytree set to offer breathtaking Diamond Fuji natural phenomenon view this month
  • Starbucks Japan invites us to par-tea with its new Earl Gray Frappuccino [Taste test]
  • Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  • This semi-secret, totally free footbath in downtown Tokyo is completely awesome
  • Evangelion announces collaboration with Hard Rock Cafe
  • Starbucks Japan unveils new Christmas goods for 2026, with exclusive holiday surprises
  • Pokémon guitars from Fender Japan come with 8-bit sound mode for covering retro game music [Vid]
  • Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign
  • Shoplifting prevention guard arrested for shoplifting boot from store he was guarding
  • Life-size Monster Hunter dragon statues to be built at Japanese shopping mall
  • Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
  • Guile cosplay goes with everyone for Halloween at SoraNews24 HQ [Photos]

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