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hidden messages

Revealed! Japanese companies are putting hidden messages in their packaging!

• Evie Nyan
  Apr 22, 2015
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You may have noticed that Japanese product packaging tends to be completely covered with text in a variety of fonts and styles. If you’ve ever taken the time to read any of it, you’ve probably realised that quite a bit of it seems to be particularly chatty, going beyond the usual product description in order to occasionally impart some philosophical wisdom or advice.

Some companies even go as far as to include hidden messages to communicate directly with the consumer. Check out this gallery of some of the best.

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• (Forever 21 • hidden messages • packaging • products • weird)

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