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“Matcha crisis” emerges as the world falls in love with powdered green tea

• Master Blaster
  Jun 3, 2025
• Tweet

A matcha crisis isn’t fun and games like Time Crisis. It’s hard and grueling like Dino Crisis.

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• (business • exports • food • food production • green tea • international trade • matcha)

• Recent Posts

  • Are the viral fries at De Frites Staan Harajuku really worth the hype?
  • Akihabara restaurant with 1.7 million sushi bowl options will have us coming back again and again
  • Cup Noodles go isekai in crossovers with three of Japan’s other favorite foods [Taste test]
  • Ichiran Japan is giving away free 2027 desk calendars, and here’s how to get them
  • Yesterday’s cooking oil powers 410,000 pink winter sakura lights along Tokyo’s Meguro River

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  Today

  1. Akihabara restaurant with 1.7 million sushi bowl options will have us coming back again and again
  2. Ichiran releases an at-home counter kit that turns your desk into a ramen restaurant
  3. Cup Noodles go isekai in crossovers with three of Japan’s other favorite foods [Taste test]
  4. Are the viral fries at De Frites Staan Harajuku really worth the hype?
  5. Starbucks Japan releases new Bearista glass tumbler that changes character with every drink
  6. Yesterday’s cooking oil powers 410,000 pink winter sakura lights along Tokyo’s Meguro River
  7. Tokyo police arrest the Ame-zing Spider-Man
  8. Ichiran Japan is giving away free 2027 desk calendars, and here’s how to get them
  9. Life-size Gundam head going on display in Osaka, hopefully will find permanent home
  10. Starbucks Japan reveals new Joyful Capsule gacha toy release date

  Weekly

  1. Ichiran releases an at-home counter kit that turns your desk into a ramen restaurant
  2. Tokyo cracks down on Airbnb-style rentals with new laws limiting operator days and more
  3. America’s first-ever permanent One Piece store is now open [Photos]
  4. Tokyo neighborhood adds new “smart trash cans” to deal with increasing amounts of tourist litter
  5. Two Tokyo neighborhoods to gather on bridge and shift their recognized border through tug-of-war
  6. Starbucks Japan releases new Bearista glass tumbler that changes character with every drink
  7. New Era celebrates three decades of Pokémon with new 30th anniversary cap line [Photos]
  8. Starbucks Japan reveals new Joyful Capsule gacha toy release date
  9. Pokémon card game’s expansion features art from Fist of the North Star creator
  10. Japanese hoodie for cat-loving gamers will keep you and your feline friend warm and fuzzy [Pics]

  Monthly

  1. Pokémon Company announces first-ever permanent Pokémon store to open outside Asia
  2. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  3. Japan’s TeamLab digital art group is opening a permanent museum in America
  4. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  5. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  6. Ichiran releases an at-home counter kit that turns your desk into a ramen restaurant
  7. Chainsaw robots helping keep trains running safely in east Japan [Video]
  8. New Studio Ghibli anime gets extended run at the only cinema in Japan where it’s being shown
  9. Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign
  10. Tokyo cracks down on Airbnb-style rentals with new laws limiting operator days and more

  Yearly

  1. Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
  2. Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
  3. Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
  4. Starbucks Japan releases new drinkware and goods for Valentine’s Day
  5. Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
  6. Japan’s newest Shinkansen has no seats…or passengers [Video]
  7. Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
  8. Japanese ninja certification exam attracts 131 candidates from Japan and abroad
  9. Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
  10. Japan reportedly adding Japanese language skill requirement to most common foreigner work visa

• RECOMMENDED STORIES

  • Yesterday’s cooking oil powers 410,000 pink winter sakura lights along Tokyo’s Meguro River
  • Tokyo police arrest the Ame-zing Spider-Man
  • Ichiran Japan is giving away free 2027 desk calendars, and here’s how to get them
  • Life-size Gundam head going on display in Osaka, hopefully will find permanent home
  • Starbucks Japan reveals new Joyful Capsule gacha toy release date
  • Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  • KFC now sells takikomi gohan rice boxes in Japan, if you know where to look for them [Taste test]
  • Japan’s upcoming Romancecar train seeks to end intimacy with its super-wide seats
  • Starbucks Japan unveils new Christmas goods for 2026, with exclusive holiday surprises
  • Kenshi Yonezu’s Lemon hits 1 billion views on YouTube and he’s still not quite sure why
  • Yakuza boss sues expressway owners for discrimination against criminals
  • KFC Japan starts selling soft-serve ice cream at select locations, and they’ve even put it in a biscuit
  • Historical-themed illumination display returns to Osaka Castle this winter
  • Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]

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• • Starbucks Japan reveals new Joyful Capsule gacha toy release date
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