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Japanese beauty standards

Dove ad slams Japanese beauty ideals, backfires with complaints from public instead

Dove ad slams Japanese beauty ideals, backfires with complaints from public instead

“No more kawaii standards” draws backlash in Japan.

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Japanese beauty brand drops the word “whitening” from its products

Japanese beauty brand drops the word “whitening” from its products

Kao leads the way in eliminating the notion of “white is beautiful” in the skincare industry.

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Japanese women want men to get rid of their body hair, according to a recent survey

It would seem that nobody likes a hairy bod!

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Japanese Twitter users show off how easily they can hide their eye shadow by opening their eyes

It’s time for the “All-Japan Eyeliner Hiding Championship” on Twitter!

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