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Japanese beauty

Dove ad slams Japanese beauty ideals, backfires with complaints from public instead

Dove ad slams Japanese beauty ideals, backfires with complaints from public instead

“No more kawaii standards” draws backlash in Japan.

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Medi Lift: the Japanese beauty product that promises facelift results without surgery

Medi Lift: the Japanese beauty product that promises facelift results without surgery

Will two weeks in this mask give our reporter cheekbones to die for? 

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Sayonara Heisei Brows: Japanese makeup video takes us through an era of eyebrow beauty trends

One woman, decades of different eyebrows.

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Finger Dance Makeup: Shiseido reveals the history of Japanese makeup through finger dance【Video】

From Heian Period ladies to today’s modern girls, Shiseido finds a unique way to showcase dramatic changes in beauty trends over the years.

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Appreciate thousands of years of Japanese beauty in surreal video from Nara University【Video】

A stunning futuristic video that shows off historic beauty.

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