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Kenichi Yoshizumi

Tokyo’s Shinjuku Ward enlists the help of internet cat characters to remind us to wear masks

• Krista Rogers
  Jan 2, 2021
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This new Working Cats x Shinjuku Ward campaign clip draws from cuteness for coronavirus preventive measures.
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• Japan
• (campaign • cats • characters • coronavirus • internet • Kenichi Yoshizumi • Kumamine • masks • mayor • prevention • shigotoneko • shinjuku • Tokyo • Working Cats • Yoshi)

• Recent Posts

  • Hello Kitty ready to keep you company in the bathroom with new dessert-aroma Sanrio toilet paper
  • Cinnabon gets into the Japanese spirit with new Wagokorobon treats
  • Japan’s new matcha vending machines serve freshly prepared matcha in five different strengths
  • Restaurant opens in Japan with all-dementia waitresses, serves up ramen, awareness, and kindness
  • Get the taste of the U.K. in Tokyo with 99 Flakes, meat pies, and Jaffa Cakes

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  Today

  1. Japan’s new matcha vending machines serve freshly prepared matcha in five different strengths
  2. Starbucks Japan unveils new winter drinkware collection with limited-edition Stanley cups
  3. Pachinko parlor operator arrested for not obscuring the act of gambling well enough
  4. Get the taste of the U.K. in Tokyo with 99 Flakes, meat pies, and Jaffa Cakes
  5. Pokémon doughnuts pop up at Mister Donut, with a new gathering that’s bigger than ever
  6. Restaurant opens in Japan with all-dementia waitresses, serves up ramen, awareness, and kindness
  7. Hello Kitty ready to keep you company in the bathroom with new dessert-aroma Sanrio toilet paper
  8. Cinnabon gets into the Japanese spirit with new Wagokorobon treats
  9. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  10. Discount retailers known for massive bargains releases massive Japanese egg sandwich

  Weekly

  1. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  2. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  3. Japan’s TeamLab digital art group is opening a permanent museum in America
  4. Pachinko parlor operator arrested for not obscuring the act of gambling well enough
  5. Starbucks Japan unveils new winter drinkware collection with limited-edition Stanley cups
  6. Liquid croissant coffee is coming to Japanese stores this month
  7. Pokémon doughnuts pop up at Mister Donut, with a new gathering that’s bigger than ever
  8. Starbucks Japan releases now Tokyo Reserve Roastery Christmas drinkware collection [Photos]
  9. First-ever cafe on Tokyo Imperial Palace Garden grounds is now open
  10. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan

  Monthly

  1. Pokémon Company announces first-ever permanent Pokémon store to open outside Asia
  2. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  3. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  4. Japan’s TeamLab digital art group is opening a permanent museum in America
  5. What’s it like to stay in a Japanese container hotel?
  6. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  7. Chainsaw robots helping keep trains running safely in east Japan [Video]
  8. New Studio Ghibli anime gets extended run at the only cinema in Japan where it’s being shown
  9. Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign
  10. Studio Ghibli creates illustrated Kyoto sightseeing map, available at any 7-Eleven Japan store

  Yearly

  1. Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
  2. Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
  3. Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
  4. Starbucks Japan releases new drinkware and goods for Valentine’s Day
  5. Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
  6. Japan’s newest Shinkansen has no seats…or passengers [Video]
  7. Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
  8. Japanese ninja certification exam attracts 131 candidates from Japan and abroad
  9. Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
  10. Japan reportedly adding Japanese language skill requirement to most common foreigner work visa

• RECOMMENDED STORIES

  • Restaurant opens in Japan with all-dementia waitresses, serves up ramen, awareness, and kindness
  • Hello Kitty ready to keep you company in the bathroom with new dessert-aroma Sanrio toilet paper
  • Cinnabon gets into the Japanese spirit with new Wagokorobon treats
  • Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  • Discount retailers known for massive bargains releases massive Japanese egg sandwich
  • Liquid croissant coffee is coming to Japanese stores this month
  • First-ever cafe on Tokyo Imperial Palace Garden grounds is now open
  • Japanese government hires leading comedy agency to explain national defense spending
  • Starbucks Japan reveals this year’s lucky bag, but you’ll have to act fast to get one
  • Continuing cyberattacks hit Japanese arcade hard [Photos]
  • Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  • Japan’s free stock image site of muscular men doing whimsical and mundane things reveals rankings
  • Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  • Mr. Sato searches for the mysterious new wall of fortune in Tokyo

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