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Heinz Japan finds its perfect pitchman: Pokémon’s Pikachu!

• Casey Baseel
  Mar 12, 2026
• Tweet

There’s no question that this is a case where the celebrity endorser really is a fan of the product.

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• Japan
• (anime • cute • food • Heinz • Heinz Japan • ketchup • manga • Pikachu • Pokemon • video games)

Celebrate your love for Japanese bento with new soy sauce fish bottle pens

• Oona McGee
  Mar 9, 2021

Stationery that looks, and smells, good enough to eat!

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• Japan
• (bento • COK • cool • cute • food • funny • ink • Kawaii • ketchup • pens • scented • soy sauce • stationery • writing)

Garigari-kun releases new tamagoyaki Japanese egg omelette flavoured popsicle

• Oona McGee
  Sep 28, 2019

Designed to be enjoyed with a dollop of soy sauce or tomato ketchup.

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• Japan
• (egg • Gari-Gari Kun • Garigari-kun • ice cream • ketchup • popsicle • soy suce • tamagoyaki • weird)

New Pikachu plushie cozies up inside ketchup bottle, looks so cute that we could eat him right up

• Casey Baseel
  Jan 17, 2017

Pokémon continues in role as pitchman for tomato products in Japan with adorable limited-edition stuffed animals and pouches.

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• Japan
• (anime • cute • ketchup • Pikachu • plushies • Pokemon • toys • video games)

Where’s Wally? In Japan, you’ll find him on Heinz ketchup bottles!

• Oona McGee
  Sep 7, 2016

With exclusive merchandise and ten cute designs to collect, it’s the tastiest place to find Wally in Japan this year!

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• Japan
• (art • food • funny • Heinz • ketchup • tomato sauce • Where's Waldo • Where's Wally)

• Recent Posts

  • First-ever cafe on Tokyo Imperial Palace Garden grounds is now open
  • Godzilla becomes a Japanese randoseru backpack, as do two of his greatest rivals [Photos]
  • Japan’s free stock image site of muscular men doing whimsical and mundane things reveals rankings
  • Thief mails 460 million-yen watch back to Tokyo store he stole it from, says “I’m sorry”
  • This is Japan’s best cycling course, but is it fun for bicycling beginners too?

• MOST POPULAR

  • Today
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  • Monthly
  • Yearly

  Today

  1. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  2. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  3. Japan’s free stock image site of muscular men doing whimsical and mundane things reveals rankings
  4. Godzilla becomes a Japanese randoseru backpack, as do two of his greatest rivals [Photos]
  5. This is Japan’s best cycling course, but is it fun for bicycling beginners too?
  6. Japanese government announces criteria for creating backup capital of Japan
  7. Mr. Sato searches for the mysterious new wall of fortune in Tokyo
  8. Starbucks Japan releases now Tokyo Reserve Roastery Christmas drinkware collection [Photos]
  9. First-ever cafe on Tokyo Imperial Palace Garden grounds is now open
  10. Thief mails 460 million-yen watch back to Tokyo store he stole it from, says “I’m sorry”

  Weekly

  1. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  2. Japan’s TeamLab digital art group is opening a permanent museum in America
  3. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  4. Life-size Monster Hunter dragon statues to be built at Japanese shopping mall
  5. Studio Ghibli homeware brand’s faux oil lamp brings light, smiles, and Kiki’s Jiji to your home
  6. Modern exosuits are opening up ancient Japanese castle climbs to everyone
  7. Starbucks Japan unveils new Christmas goods for 2026, with exclusive holiday surprises
  8. Evangelion announces collaboration with Hard Rock Cafe
  9. Starbucks Japan releases “Let’s Par-TEA!” Frappuccino and drinks for the holiday season
  10. Cold Stone is closing its final branch in all of east Japan, but it’s going down singing

  Monthly

  1. Pokémon Company announces first-ever permanent Pokémon store to open outside Asia
  2. Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
  3. Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  4. Japan’s TeamLab digital art group is opening a permanent museum in America
  5. What’s it like to stay in a Japanese container hotel?
  6. Chainsaw robots helping keep trains running safely in east Japan [Video]
  7. New Studio Ghibli anime gets extended run at the only cinema in Japan where it’s being shown
  8. Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
  9. Tokyo train station will play Godzilla theme song as new departure melody
  10. Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign

  Yearly

  1. Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
  2. Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
  3. Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
  4. Starbucks Japan releases new drinkware and goods for Valentine’s Day
  5. Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
  6. Japan’s newest Shinkansen has no seats…or passengers [Video]
  7. Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
  8. Japanese ninja certification exam attracts 131 candidates from Japan and abroad
  9. Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
  10. Japan reportedly adding Japanese language skill requirement to most common foreigner work visa

• RECOMMENDED STORIES

  • Japanese government announces criteria for creating backup capital of Japan
  • Mr. Sato searches for the mysterious new wall of fortune in Tokyo
  • Starbucks Japan releases now Tokyo Reserve Roastery Christmas drinkware collection [Photos]
  • First-ever cafe on Tokyo Imperial Palace Garden grounds is now open
  • Thief mails 460 million-yen watch back to Tokyo store he stole it from, says “I’m sorry”
  • Japan’s TeamLab digital art group is opening a permanent museum in America
  • This hot spring near Osaka’s Kansai Airport resolves the pick-two-out-of-three bathhouse dilemma
  • Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
  • Japan’s mini Shikoku Pilgrimage walking tour left us feeling immensely satisfied
  • Starbucks Japan unveils new Christmas goods for 2026, with exclusive holiday surprises
  • Guile cosplay goes with everyone for Halloween at SoraNews24 HQ [Photos]
  • Japan’s Pokémon donuts are back at Mister Donut, with Slowpoke making dount debut! [Pics]
  • Starbucks Japan invites us to par-tea with its new Earl Gray Frappuccino [Taste test]
  • Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign

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• • Guile cosplay goes with everyone for Halloween at SoraNews24 HQ [Photos]
  • This hot spring near Osaka’s Kansai Airport resolves the pick-two-out-of-three bathhouse dilemma
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