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KonMari’s YouTube reveals interesting fact about Japanese vs. non-Japanese online preferences

KonMari’s YouTube reveals interesting fact about Japanese vs. non-Japanese online preferences

What “sparks joy” with overseas audiences may not do the same for Japanese audiences.

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Marie Kondo helps Donald Trump tidy up the White House 【Video】

Marie Kondo helps Donald Trump tidy up the White House 【Video】

Will they be able to make cleaning great again?

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The Marie Kondo story: How a Japanese girl became an overnight celebrity with a hit show on Netflix

From her grandmother’s home in Miyazaki to the homes of A-list celebrities, Kondo has been sparking joy for decades.

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What’s the secret to Marie Kondo’s popularity in America? Our Japanese-language reporter wonders

With a new Netflix series streaming on both sides of the Pacific, our reporter ponders what America sees in Japan’s tidying-up master.

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