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Can a 42-year-old straight guy get into Boys’ Love manga? Let’s find out at MangaPlaza
- Master Blaster
Mar 1, 2022 - Tweet
They say you can’t teach an old dog new homoerotic literature.
- Japan, USA
- (boys love • English manga • I Wish You Happiness • Kiss Blue • localization • manga • MangaPlaza • Seven Days • subscription service)
Some thoughts on Netflix’s Evangelion anime translation controversy, like, and love
- Casey Baseel
Jul 2, 2019
Evangelion’s original English scriptwriter has some harsh words for people complaining about translation choices, but also a pretty good point.
- Japan
- (anime • controversy • Evangelion • Japanese language • LGBT • linguistics • localization • Studio Khara • translation)
Japanese audiences absolutely lose it at their cheesy poster for foreign horror movie
- Katy Kelly
Nov 3, 2018
The original audiences get eye-squinching, skin-prickling images of horror. Japan gets a poster befitting a zany comedy.
- Japan
- (crazy • funny • horror movies • localization • movies • scary • weird)
Sharin no Kuni Kickstarter campaign launches to localize dystopian-themed adult game
- Cara Clegg
Jun 30, 2016
Another popular visual novel is headed West.
- Games & Tech, Japan
- (anime • eroge • localization • video games • visual novels)
More adventures in localization: Icelandic film’s poster gets unusual makeover in Japan
- Master Blaster
May 12, 2016
It’s time for more misadventures in the land of cinematic localization as the movie Virgin Mountain gets promoted in Japan.
- Entertainment, Japan
- (Iceland • Japan • localization • movie poster • movies • Virgin Mountain)
Nintendo removing “skinship” romance touching scenes from North American Fire Emblem game【Videos】
- Casey Baseel
Jan 28, 2016
Hands to yourselves, 3DS gamers!
- Japan, USA
- (3DS • controversies • Fire Emblem • localization • nintendo • video games)
Whaling film In the Heart of the Sea becomes The Battle with the White Whale for Japanese release
- Casey Baseel
Nov 26, 2015
As one of the most celebrated directors of modern cinema, movie fans across Japan are no doubt looking forward to Ron Howard’s upcoming epic, The Battle with the White Whale.
Wait, what?
- Japan
- (ads • funny • In the Heart of the Sea • localization • movie posters • movies • Ron Howard • whaling)
Yo-kai watch what the western Yo-kai Watch doesn’t want you to yo-kai watch
- Master Blaster
Nov 23, 2015
With Yo-Kai Watch finally exported overseas, many await the inevitable changes due to localization and censorship that will occur. After all, if it can happen to Doraemon, it can happen to any series. Sure enough, the English version of Yo-kai Watch anime did not fail to disappoint.
- Global, Japan
- (anime • censorship • localization • video • Yo-Kai Watch)
Smartphone smash Neko Atsume heads west, we talk to the localization team behind it【Interview】
- Mike
Nov 13, 2015
**As further proof that cats rule the Internet and humanity at large, the relaxed, mostly goal-less mobile app time waster, Neko Atsume—**which tasks players with simply collecting a bunch of cartoon cats and kind of just watching them do stuff—proved a massive success in Japan despite a distinctive lack of explosions, destruction and, er, constantly running from left to right that are the typical hallmark of successful mobile games.
In fact, the game is so popular among cat lovers (read: everyone) that the Japanese version of the game began trending abroad, even though the large majority of fans surely had to resort to Internet guides to make any sense of the Japanese kanji plastered all over the in-game menus and inventory.
Said fans were in for a great surprise, though, when last week, developer Hit-Point updated the game with full English support thanks to renowned localization agency 8-4. We had a chance to sit down with the 8-4 team and chat about the behind-the-scenes work that went into localizing the app for an English speaking audience.
- Global, Japan
- (apps • developer • interview • Kitty Collector • localization • localizationlocalization • mobile • neko atsume • Smartphones)
Life Is Strange is coming to Japan, gets new voice cast & dubbed trailer 【Video】
- Evie Nyan
Sep 8, 2015
The last few years especially have seen a notable increase in the number of western-developed narrative-driven video games. Notable entries include Telltale Games’ The Walking Dead, The Wolf Among Us, and of course Game of Thrones, which deliver their respective stories in downloadable chunks once every few months, leaving players itching to play the next episode and find out what happens.
Telltale pretty much cornered the market on this genre until French development studio DONTNOD Entertainment released the absolutely captivating five-part supernatural high school story game Life Is Strange. The game has been a surprise hit, selling over a million copies to date, with players falling in love with the endearingly complex characters, time-travelling mechanics, mellow game atmosphere, and killer soundtrack. In fact, the game has done so well for itself that publishers Square Enix have decided it’s time Japan got a piece of the photo-snapping, heavy decision-making, time-rewinding fun for themselves. Yep, Life is Strange is being released in Japan, and it’s getting an entirely new Japanese voice cast, too!
Check out the reveal trailer to hear Max, Chloe and the rest of the characters speaking Nihongo!
- Europe, Global, Internet, Japan, USA
- (life is strange • localization • Square Enix • video • video games • voice actor)
Pixar alters Inside Out’s visuals for Japanese release, removes broccoli
- Casey Baseel
Jul 24, 2015
If you’re an anime purist, you’ve probably watched at least one title with a localization choice that rubbed you the wrong way. Maybe you were irked by Sailor Moon’s Usagi being called “meatball head” on American T.V. instead of “dango/dumpling head.” More recently, you might have wondered why Doraemon’s central family ditched all their chopsticks and now eat their Japanese food with forks in their U.S. appearances.
But localization runs in the other direction, too, and it’s just come to light that Pixar has altered part of the artwork in several scenes of Inside Out solely for the film’s Japanese release.
- Japan, USA
- (culture • Disney • food • Inside Out • localization • movies • Pixar)
Ace Attorney localizer explains alternate-universe Los Angeles
- Anime News Network
Nov 5, 2014
While the Ace Attorney games take place in an urban Japanese city, for the European and North American games, they take place in Los Angeles. Although the games have gotten their fair share of ribbing for this decision, game localizer Janet Hsu posted a blog entry about some of the decisions behind this change, as well as the alternate-universe version of Los Angeles that makes this possible.
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Recent Posts
- KFC now sells takikomi gohan rice boxes in Japan, if you know where to look for them [Taste test]
- Japan’s upcoming Romancecar train seeks to end intimacy with its super-wide seats
- Yakuza boss sues expressway owners for discrimination against criminals
- KFC Japan starts selling soft-serve ice cream at select locations, and they’ve even put it in a biscuit
- Is hamburger patty ramen a case of too many good things in one bowl? Let’s find out! [Taste test]
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MOST POPULAR
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Today
Tokyo cracks down on Airbnb-style rentals with new laws limiting operator days and more
KFC now sells takikomi gohan rice boxes in Japan, if you know where to look for them [Taste test]
Japan’s upcoming Romancecar train seeks to end intimacy with its super-wide seats
Starbucks Japan reveals new Joyful Capsule gacha toy release date
Historical-themed illumination display returns to Osaka Castle this winter
Tokyo neighborhood adds new “smart trash cans” to deal with increasing amounts of tourist litter
Yakuza boss sues expressway owners for discrimination against criminals
America’s first-ever permanent One Piece store is now open [Photos]
KFC Japan starts selling soft-serve ice cream at select locations, and they’ve even put it in a biscuit
Japanese viewers of Godzilla Minus Zero angered by unusual number of restroom goers
Weekly
Tokyo cracks down on Airbnb-style rentals with new laws limiting operator days and more
Starbucks Japan unveils new winter drinkware collection with limited-edition Stanley cups
Pachinko parlor operator arrested for not obscuring the act of gambling well enough
America’s first-ever permanent One Piece store is now open [Photos]
Two Tokyo neighborhoods to gather on bridge and shift their recognized border through tug-of-war
Tokyo neighborhood adds new “smart trash cans” to deal with increasing amounts of tourist litter
New Era celebrates three decades of Pokémon with new 30th anniversary cap line [Photos]
Pokémon card game’s expansion features art from Fist of the North Star creator
Pokémon doughnuts pop up at Mister Donut, with a new gathering that’s bigger than ever
Japan’s new matcha vending machines serve freshly prepared matcha in five different strengths
Monthly
Pokémon Company announces first-ever permanent Pokémon store to open outside Asia
Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
Japan’s TeamLab digital art group is opening a permanent museum in America
Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
Chainsaw robots helping keep trains running safely in east Japan [Video]
New Studio Ghibli anime gets extended run at the only cinema in Japan where it’s being shown
Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign
Studio Ghibli creates illustrated Kyoto sightseeing map, available at any 7-Eleven Japan store
Starbucks Japan unveils new Christmas goods for 2026, with exclusive holiday surprises
Yearly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
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RECOMMENDED STORIES
Tokyo neighborhood adds new “smart trash cans” to deal with increasing amounts of tourist litter
Yakuza boss sues expressway owners for discrimination against criminals
America’s first-ever permanent One Piece store is now open [Photos]
KFC Japan starts selling soft-serve ice cream at select locations, and they’ve even put it in a biscuit
Japanese viewers of Godzilla Minus Zero angered by unusual number of restroom goers
Is hamburger patty ramen a case of too many good things in one bowl? Let’s find out! [Taste test]
Pachinko parlor operator arrested for not obscuring the act of gambling well enough
Why people in Japan hardly ever say “sayonara,” and what they say instead
Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
Starbucks Japan unveils new winter drinkware collection with limited-edition Stanley cups
Japanese drivers reminded to look out for drunk people passed out on the road this holiday season
Pokémon card game’s expansion features art from Fist of the North Star creator
Amazing Japanese yogurt spoon scoops up every last drop of dairy effortlessly
Japanese hoodie for cat-loving gamers will keep you and your feline friend warm and fuzzy [Pics]
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