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Our male otaku tries Japan’s anime heroine mascara, learns what it’s like to be shojo manga star
- Casey Baseel
Feb 18, 2020 - Tweet
So that’s the reason that keeps happening in shojo anime and manga!
- Japan
- (anime • COK • cosmetics • makeover • makeup • manga • mascara • Seiji Nakazawa • shojo • SNJO)
Here’s what happened when our biggest male otaku tried out Japan’s new Manga Genic eyeliner【Pics】
- Casey Baseel
Feb 3, 2020
Manga Genic promises you the eyes of an anime star, but can our reporter handle that kind of power?
- Japan
- (anime • COK • cosmetics • eyeliner • kate • makeover • makeup • manga • Manga Genic • Seiji Nakazawa • SNJO)
Turn yourself into a dewy-eyed manga heroine with Kate Tokyo’s “Manga-Genic” eyeliner set
- Katy Kelly
Jan 28, 2020
Cosplayers and casuals alike can look as cute as a comic book character!
- Japan
- (cosmetics • cosplay • cute • eyeliner • eyes • Japanese cosmetics • kate • kate tokyo • makeup)
Here’s what happened when our three middle-aged reporters got makeovers with new makeup for men
- Krista Rogers
Jan 9, 2020
“I feel pretty, oh so pretty!”
- Japan
- (cosmetics • experience • Hiroki Takahashi • makeover • makeup • men's • Shiseido)
Cat got your brush? Squeezable cat paw makeup brushes from Japan make cosmetic application kawaii
- Casey Baseel
Dec 19, 2019
You might want to grab these Black Cat and Baby Cat brushes even if you’re not putting on any makeup.
Embrace your inner oyster fanatic with huggable oyster meat cushion and cute oyster compact case
- Eli Pang
Dec 17, 2019
Even if the world isn’t your oyster, you can make your world be about oysters with these new eye-catching goods.
- Japan
- (compact case • creative • Felissimo • home goods • makeup • oyster • plush)
Japanese makeup tutorial shows how a middle-aged man can turn into a beautiful young woman
- SoraNews24
Nov 16, 2019
The two very different faces of a self-professed “ossan”.
- Japan
- (before after • before and after • cosplay • cosplayers • crossdressing • makeup • makeup tutorial • mens makeup tutorial • videos)
Pokémon x Shu Uemura Pikashu makeup collection breaks the Internet
- Oona McGee
Oct 21, 2019
Server goes down as pre-orders open for limited-edition gold Pikachu range in Japan.
- Global, Japan
- (anime • beauty • cute • makeup • Pikachu • Pikashu • Pokemon • Shu Uemura • skincare • video games)
Makeup is more delightful than ever with this new line of adorable Pokémon cosmetics!
- Kay
Oct 10, 2019
Pokémon-themed makeup sounds like an excellent way to add a bit of magic to your beauty regimen, doesn’t it?
Japanese cosplayer shocks everyone with dramatically different before and after makeup photos
- Oona McGee
Jun 6, 2019
There’s a very different face hiding underneath this Idolmaster character.
- Japan
- (anime • before after • before and after • cosplay • cosplay costumes • cosplay makeup • cosplayers • makeup • photos)
Virtual model imma to pose in fashion magazine with real models, advertising makeup brand KATE
- Dale Roll
May 1, 2019
The CG-created model is getting her big break in the fashion industry!
- Japan
- (beauty • fashion • i-D Japan • imma • KATE cosmetics • makeup • modeling • photoshoot • virtual models)
30 years of Japanese hair and makeup trends, all modeled by one beautiful woman【Video】
- Casey Baseel
Apr 30, 2019
As Japan says goodbye to the Heisei era, Shiseido looks back on the last three decades, from the bubble economy to yuru fuwa iyashi otono kawaii joshi.
- Japan
- (beautiful women • beauty • fashion • hairstyling • Heisei • makeup • Reiwa • Shiseido • video)
Makeup artist transforms herself into amazing likenesses of famous oil paintings, celebrities
- Shannon McNaught
Mar 28, 2019
Why use a regular old canvas when you can recreate masterpieces on your own face?
- China
- (art • celebrities • cosmetics • imitation • makeup • makeup artist • Mona Lisa)
“Face Hiring”: Japanese cosmetics company Isehan’s new hiring campaign is causing a stir
- Dale Roll
Mar 7, 2019
The company is impressing people with its interest not in beauty, but in personality!
- Japan
- (cool • fashion • Isehan Group • job hunting • makeup • recruiting • unique)
Japanese beauty product prints English backwards on package so women can take better selfies
- Casey Baseel
Feb 9, 2019
It looks like a mistake, but the packaging is exactly how the company wants it to be.
KitKat Makeup: Korean cosmetics brand Etude causes a sensation with new chocolate beauty trend
- Oona McGee
Feb 8, 2019
It’s time to add KitKats to our beauty routine.
- Korea
- (beauty products • beauty trends • chocolate • Kit Kats • KitKat • Korean Beauty • Korean makeup • makeup)
Sayonara Heisei Brows: Japanese makeup video takes us through an era of eyebrow beauty trends
- Oona McGee
Feb 7, 2019
One woman, decades of different eyebrows.
- Japan
- (beauty • beauty trends • brows • eyebrows • fashion • Japanese beauty • Japanese women • makeup • makeup trends • mayuge • society)
Cosmetic brand Kate to hand out exclusive cosplay makeup handbook for free at Winter Comiket
- Koh Ruide
Dec 28, 2018
If you’re planning to attend Winter Comiket this year, be sure to drop by their booth for some valuable cosmetic tips.
- Japan
- (Comiket • cool • cosmetics • cosplay makeup • cosplayers • makeup • tips • Winter Comiket)
Shiseido Japan’s same-sex kiss ad wins gold in Epica advertising awards
- Katy Kelly
Nov 30, 2018
The artistic commercial secured a Grand Prix win as well as a gold award for the film category.
- Japan
- (awards • cool • epica awards • Japanese ads • LGBT • makeup • Shiseido • wlw)
Shiseido promises confidence for the lovelorn with their spellbinding new makeup ad【Video】
- Katy Kelly
Oct 18, 2018
This new commercial stars Halloween costumes, luscious visuals, lipstick that dances and leaps from your face… plus a sweet, inclusive ending.
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Recent Posts
- Japanese hoodie for cat-loving gamers will keep you and your feline friend warm and fuzzy [Pics]
- Kenshi Yonezu’s Lemon hits 1 billion views on YouTube and he’s still not quite sure why
- New Era celebrates three decades of Pokémon with new 30th anniversary cap line [Photos]
- Two Tokyo neighborhoods to gather on bridge and shift their recognized border through tug-of-war
- Hello Kitty ready to keep you company in the bathroom with new dessert-aroma Sanrio toilet paper
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MOST POPULAR
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Today
Two Tokyo neighborhoods to gather on bridge and shift their recognized border through tug-of-war
Starbucks Japan unveils new winter drinkware collection with limited-edition Stanley cups
New Era celebrates three decades of Pokémon with new 30th anniversary cap line [Photos]
Hello Kitty ready to keep you company in the bathroom with new dessert-aroma Sanrio toilet paper
Japan’s new matcha vending machines serve freshly prepared matcha in five different strengths
Kenshi Yonezu’s Lemon hits 1 billion views on YouTube and he’s still not quite sure why
Pachinko parlor operator arrested for not obscuring the act of gambling well enough
Japanese hoodie for cat-loving gamers will keep you and your feline friend warm and fuzzy [Pics]
Restaurant opens in Japan with all-dementia waitresses, serves up ramen, awareness, and kindness
Cinnabon gets into the Japanese spirit with new Wagokorobon treats
Weekly
Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]- Starbucks Japan unveils new winter drinkware collection with limited-edition Stanley cups
- Pachinko parlor operator arrested for not obscuring the act of gambling well enough
Japan’s TeamLab digital art group is opening a permanent museum in America
Liquid croissant coffee is coming to Japanese stores this month- Two Tokyo neighborhoods to gather on bridge and shift their recognized border through tug-of-war
Pokémon doughnuts pop up at Mister Donut, with a new gathering that’s bigger than ever- Japan’s new matcha vending machines serve freshly prepared matcha in five different strengths
First-ever cafe on Tokyo Imperial Palace Garden grounds is now open
Monthly
Pokémon Company announces first-ever permanent Pokémon store to open outside Asia- Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan- Japan’s TeamLab digital art group is opening a permanent museum in America
What’s it like to stay in a Japanese container hotel?- Beautiful Ghibli diorama kits lets you build anime characters’ homes inside yours [Photos]
Chainsaw robots helping keep trains running safely in east Japan [Video]
New Studio Ghibli anime gets extended run at the only cinema in Japan where it’s being shown
Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign
Studio Ghibli creates illustrated Kyoto sightseeing map, available at any 7-Eleven Japan store
Yearly
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
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RECOMMENDED STORIES
Kenshi Yonezu’s Lemon hits 1 billion views on YouTube and he’s still not quite sure why
Pachinko parlor operator arrested for not obscuring the act of gambling well enough
Japanese hoodie for cat-loving gamers will keep you and your feline friend warm and fuzzy [Pics]
Restaurant opens in Japan with all-dementia waitresses, serves up ramen, awareness, and kindness
Cinnabon gets into the Japanese spirit with new Wagokorobon treats
Pokémon doughnuts pop up at Mister Donut, with a new gathering that’s bigger than ever
Get the taste of the U.K. in Tokyo with 99 Flakes, meat pies, and Jaffa Cakes
Family Mart releases 47 convenience store socks and stickers, one for every prefecture in Japan
Japan ends tax-free shopping system for foreign tourists, new refund request system now in effect
Discount retailers known for massive bargains releases massive Japanese egg sandwich
Liquid croissant coffee is coming to Japanese stores this month
Continuing cyberattacks hit Japanese arcade hard [Photos]
Osaka’s famous Glico Running Man will be removed and replaced with a new-look sign
Japan’s free stock image site of muscular men doing whimsical and mundane things reveals rankings
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