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Matsuya

Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?

Casey Baseel
Jun 12, 2026
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Ordinarily cheap Matsuya opens a high-priced Matsuya inside another upscale Matsuya.

Japan
(beef • beef bowls • bento • boxed lunches • COK • department stores • food • Ginza Matsuya • gyudon • Japanese beef • Japanese food • Kobe beef • Matsuya • Matsuya Ginza • restaurants • SNJO • taste test • Wagyu)

Japan’s cheap beef bowl chain Matsuya opens gourmet Premium Matsuya with Kobe beef…inside Matsuya

Casey Baseel
Jun 8, 2026

A tale of four Matsuyas, and a whole lot of gourmet wagyu beef.

Japan
(beef • beef bowls • bento • boxed lunches • COK • department stores • food • Ginza Matsuya • gyudon • Japanese beef • Japanese food • Kobe beef • Matsuya • Matsuya Ginza • restaurants • Wagyu)

Only five branches of Japan’s beef bowl giant Matsuya serve milk shakes, but how do they taste?

Casey Baseel
May 1, 2026

Matsuya makes the step from beefy bowls to milky drinks, but only at select locations for now.

Japan
(beef bowls • COK • drinks • fast food • food • gyudon • Matsuya • milk shakes • shakes • SNJO • sweets • taste test)

Family Mart ups its convenience store food game with special burger from beef bowl chain Matsuya

Oona McGee
Mar 1, 2026

Limited-edition release is quickly attracting attention online.

Japan
(beef bowl • convenience store • convenience store finds • convenience store food • convenience stores • Family mart • food • hamburg • hamburger • hamburger steak • hamburgers • Japanese convenience stores • Matsuya)

Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?

SoraNews24
Jan 17, 2026

We go looking to see if there’s a devil in the details at Japan’s big-three beef bowl chains.

Japan
(beef bowls • daikon • food • gyudon • Matsuya • onioroshi • Ponzu • SNJO • Sukiya • taste test • Yoshinoya)

We found the classiest branch of one of Japan’s best cheap restaurants on a Kyoto side street

Casey Baseel
Jul 15, 2025

We hardly recognized this beef bowl joint’s sign, and another surprise was waiting inside.

Japan
(beautiful • beef bowls • COK • cool • food • gardens • gyudon • Kyoto • Matsuya • restaurnts • SNJO)

Japan Super Budget Dining – What’s the best way to spend 1,000 yen at beef bowl chain Matsuya?

Oona McGee
Apr 25, 2025

Eleven local recommendations for eating on the cheap at this famous restaurant chain.

Japan
(beef bowl • beef bowl restaurant • beef bowls • cheap eats • COK • drinks • food • Japan super budget dining • Japanese food • Matsuya • restaurants • SNJO • sweets)

Which of Japan’s big three beef bowl chains has the best tonjiru pork miso soup?【Taste test】

Casey Baseel
Feb 25, 2025

Yoshinoya, Matsuya, and Sukiya battle it out with each other plus a dark horse contender as we go looking for the tastiest pork miso soup.

Japan
(beef bowls • COK • food • gyudon • Katsuya • Matsuya • Miso • miso soup • SNJO • Sukiya • taste test • tonjiru • Yoshinoya)

One of Japan’s biggest restaurant chains calls three different sauces all just “sauce” in English

Casey Baseel
Jan 31, 2025

Would you like Yakiniku Sauce, Yakiniku Sauce, or Yakiniku Sauce today?

Japan
(beef bowls • COK • crazy • food • gyudon • Japanese language • linguistics • Matsuya • restaurants • sauce • weird • yakiniku • yakiniku sauce)

Japanese beef bowl restaurant serves up a breakfast don that’s dividing customers

Oona McGee
Jan 18, 2025

Does this fusion meal really deserve all the criticism it’s been getting?

Japan
(beef bowls • breakfast • COK • food • gyudon • Japanese breakfast • Japanese food • Matsuya • restaurants • review • SNJO)

The mystery destination of the SoraNews24 end-of-year party left us speechless

Elliot Hale
Jan 6, 2025

Will the food conquer our reporters, leaving them smiling as they head home, or is it a disaster-in-the-making?

Japan
(beef bowls • bonenkai • COK • crazy • food • funny • gyudon • Matsuya • Mr. Sato • New Year's 2025 • restaurants • SNJO • Tokyo • weird • year-end party • Yoshio)

Cheeseburger rice bowls arrive at Japanese beef bowl chain Matsuya, and in our stomach【Taste test】

Casey Baseel
Nov 16, 2024

Can the Cheese Burger Don join Japan’s beefy meal royalty?

Japan
(beef • beef bowls • burgers • cheeseburger • crazy • fast food • food • hamburgers • Matsuya • SNJO • taste test • weird)

Why was the Lithuanian ambassador to Japan working in a fast food beef bowl joint in Tokyo?

Casey Baseel
Oct 23, 2024

Aurelijus Zykas joins the Matsuya crew.

Japan
(Aurelijus Zykas • COK • crazy • fast food • food • funny • Lithuania • Lithuanian ambassador • Matsuya • restaurants • SNJO • weird)

Matsuya beef bowl fukubukuro lucky bag should be purchased with caution

Oona McGee
Dec 13, 2023

There’s one downfall to this massive gyudon haul.

Japan
(beef bowls • COK • food • fukubukuro • fukubukuro 2024 • Fukubukuro Roundup 2024 • gyudon • Japanese food • lucky bag • lucky bag 2024 • Lucky Bag Roundup 2024 • Lucky Bags • lucky bags 2024 • Matsuya • restaurants • review • Seiji Nakazawa • SNJO)

For just US$2.50, this beef bowl chain might have the best-value breakfast in Japan

Casey Baseel
Dec 3, 2023

Matsuya serves up an incredible breakfast deal, and maybe even a lunch one if you’re eating it early.

Japan
(beef bowls • breakfast • cheap food • COK • fast food • food • gyudon • Matsuya • restaurants • SNJO)

Beef bowl ramen! Japan’s number-two gyudon chain gives us incentive to skip trains when traveling

Casey Baseel
Oct 12, 2023

A special menu item only available at special Matsuya branches.

Japan
(beef bowls • cars • COK • driving • expressways • food • gyudon • Matsuya • Noodles • parking areas • ramen • restaurants • service areas • SNJO • soba • taste test • travel • udon)

The Unagyu Burger Kit’s ultra expensive/ultra cheap mixture is here, and it’s time to taste test it

SoraNews24
Jul 6, 2023

A cheap grub/fine dining hybrid from a nationwide fast food chain and an exclusive sushi restaurant.

Japan
(beef bowls • eel • food • gyudon • Matsuya • SNJO • taste test • Tenzushi • unagi)

Super expensive sushi restaurant super cheap beef bowl chain team up to create Unagyu Burger

Casey Baseel
Jul 3, 2023

Teruzushi and Matsuya come together for a broader interpretation of Japan’s summertime eel-eating tradition.

Japan
(beef bowls • culture • Doyo no Hi • Doyo No Ushi No Hi • eel • food • gyudon • Japanese language • linguistics • Matsuya • Teruzushi • unagi • Ushi no Hi)

How to get a beef bowl breakfast in Japan for only 290 yen (some assembly required)

Master Blaster
Jun 17, 2023

Hack the tamago kake!

Japan
(beef bowls • breakfast • cheap food • fast food • gyudon • Masanuki Sunakoma • Matsunoya • Matsuya • restaurants • tamago kake gohan • TKG)

We try Matsuya’s beef stroganoff, only available at select spots, and learn a bit about Matsuya

Dale Roll
Nov 26, 2022

A beef stew dish that isn’t curry? We’ve been waiting for this!

Japan
(beef • beef stew • delicious • Egawa Tasuku • fast food • limited edition • Matsuya • stroganoff)

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